Airtel Digital TV SWOT Analysis, Competitors & USP

Airtel Digital TV

Parent Company

Bharti Airtel

Category

DTH and Broadcasting

Sector

Media & Entertainment

Tagline/ Slogan

Come Home to the Magic

USP

Exception viewing experiencing using MPEG-4 Technology

Airtel Digital TV STP

Segment

Working Men ( Decision Makers)

Target Group

25 years+ middle income group and above

Positioning

Viewing on Airtel DTH is termed as an experience

Airtel Digital TV SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Airtel Digital TV :

1.  High brand equity riding on constant advertising
2.  Extensive Distribution channel
3.  Interactive Services customized for kids and women.
4. Sleek and Stylish Polished Set-up box with high in-built memory

5. Branding and marketing through TVCs print ads and sponsorships

6. High brand recall owing to celebrity brand ambassadors

Weaknesses

1. Intense competition means market share is limited

2. Issue of DTH services not working in adverse weather conditions is irritating for customers

Opportunities

1. Exploring World Channels
2. Low Market penetration – Scope for growth
3. Revenue from interactive services

Threats

1. Evolving regional players with customized options
2. High Customer Acquisition Cost

Airtel Digital TV Competition

Competitors

Below are the 3 main Airtel Digital TV competitors :

1. Dish TV
2. TATA Sky
3. Sun DTH