Airtel Digital TV SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Airtel Digital TV analyses the brand by its strengths, weaknesses, opportunities & threats. In Airtel Digital TV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Airtel Digital TV to benchmark its business & performance as compared to the competitors. Airtel Digital TV is one of the leading brands in the media & entertainment sector.

The article below lists the Airtel Digital TV SWOT (Strengths, Weaknesses, Opportunities, Threats), top Airtel Digital TV competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Airtel Digital TV

Airtel Digital TV Overview
Parent Company

Bharti Airtel

Category

DTH and Broadcasting

Sector

Media & Entertainment

Tagline/ Slogan

Come Home to the Magic

USP

Exception viewing experiencing using MPEG-4 Technology

Airtel Digital TV STP
Segmentation

Working Men ( Decision Makers)

Target Market

25 years+ middle income group and above

Positioning

Viewing on Airtel DTH is termed as an experience

SWOT Analysis of Airtel Digital TV

For Airtel Digital TV, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Airtel Digital TV SWOT Analysis:

Airtel Digital TV Strengths

The strengths of Airtel Digital TV looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Airtel Digital TV :

1.  High brand equity riding on constant advertising
2.  Extensive Distribution channel
3.  Interactive Services customized for kids and women.
4. Sleek and Stylish Polished Set-up box with high in-built memory

5. Branding and marketing through TVCs print ads and sponsorships

6. High brand recall owing to celebrity brand ambassadors

Airtel Digital TV Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Airtel Digital TV SWOT Analysis:

1. Intense competition means market share is limited

2. Issue of DTH services not working in adverse weather conditions is irritating for customers


Airtel Digital TV Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Airtel Digital TV SWOT Analysis:

1. Exploring World Channels
2. Low Market penetration – Scope for growth
3. Revenue from interactive services


Airtel Digital TV Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Airtel Digital TV are as mentioned:

1. Evolving regional players with customized options
2. High Customer Acquisition Cost

Airtel Digital TV Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Airtel Digital TV:

1. Dish TV
2. TATA Sky
3. Sun DTH


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Airtel Digital TV. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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