Airtel Digital TV SWOT Analysis, Competitors & USP

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SWOT Analysis of Airtel Digital TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Airtel Digital TV

Parent Company

Bharti Airtel


DTH and Broadcasting


Media & Entertainment

Tagline/ Slogan

Come Home to the Magic


Exception viewing experiencing using MPEG-4 Technology

Airtel Digital TV STP


Working Men ( Decision Makers)

Target Group

25 years+ middle income group and above


Viewing on Airtel DTH is termed as an experience

Airtel Digital TV SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Airtel Digital TV. Strengths are:

1.  High brand equity riding on constant advertising
2.  Extensive Distribution channel
3.  Interactive Services customized for kids and women.
4. Sleek and Stylish Polished Set-up box with high in-built memory

5. Branding and marketing through TVCs print ads and sponsorships

6. High brand recall owing to celebrity brand ambassadors


Here are the weaknesses of Airtel Digital TV :

1. Intense competition means market share is limited

2. Issue of DTH services not working in adverse weather conditions is irritating for customers


Following are the Opportunities of Airtel Digital TV :

1. Exploring World Channels
2. Low Market penetration – Scope for growth
3. Revenue from interactive services


The threats of Airtel Digital TV are as mentioned :

1. Evolving regional players with customized options
2. High Customer Acquisition Cost

Airtel Digital TV Competition


Below are the 3 main Airtel Digital TV competitors :

1. Dish TV
2. TATA Sky
3. Sun DTH

The brandguide table above concludes the Airtel Digital TV SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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