Airtel Digital TV SWOT Analysis, Competitors & USP

Bharti Airtel

DTH and Broadcasting

Media & Entertainment

Come Home to the Magic

Exception viewing experiencing using MPEG-4 Technology

Working Men ( Decision Makers)

25 years+ middle income group and above

Viewing on Airtel DTH is termed as an experience

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Airtel Digital TV. Strengths are:

1.  High brand equity riding on constant advertising
2.  Extensive Distribution channel
3.  Interactive Services customized for kids and women.
4. Sleek and Stylish Polished Set-up box with high in-built memory

5. Branding and marketing through TVCs print ads and sponsorships

6. High brand recall owing to celebrity brand ambassadors

Here are the weaknesses in the Airtel Digital TV SWOT Analysis:

1. Intense competition means market share is limited

2. Issue of DTH services not working in adverse weather conditions is irritating for customers

Following are the Opportunities in Airtel Digital TV SWOT Analysis:

1. Exploring World Channels
2. Low Market penetration – Scope for growth
3. Revenue from interactive services

The threats in the SWOT Analysis of Airtel Digital TV are as mentioned:

1. Evolving regional players with customized options
2. High Customer Acquisition Cost

Below are the top 3 Airtel Digital TV competitors:

1. Dish TV
2. TATA Sky
3. Sun DTH