Published in Media & Entertainment category by MBA Skool Team
Airtel Digital TV is one of the leading brands in the media & entertainment sector. Airtel Digital TV SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Airtel Digital TV:
Interactive Services customized for kids and women.
Sleek and Stylish Polished Set-up box with high in-built memory
Branding and marketing through TVCs print ads and sponsorships
High brand recall owing to celebrity brand ambassadors
Above are the strengths in the SWOT Analysis of Airtel Digital TV. The strengths of Airtel Digital TV looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Airtel Digital TV Weaknesses
Intense competition means market share is limited
Issue of DTH services not working in adverse weather conditions is irritating for customers
These were the weaknesses in the Airtel Digital TV SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Airtel Digital TV Opportunities
Exploring World Channels
Low Market penetration – Scope for growth
Revenue from interactive services
Above we covered the opportunities in Airtel Digital TV SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Airtel Digital TV Threats
Evolving regional players with customized options
High Customer Acquisition Cost
The threats in the SWOT Analysis of Airtel Digital TV are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Exception viewing experiencing using MPEG-4 Technology
Airtel Digital TV STP
Working Men ( Decision Makers)
25 years+ middle income group and above
Viewing on Airtel DTH is termed as an experience
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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