Airtel Digital TV SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7267

SWOT analysis of Airtel Digital TV analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Airtel Digital TV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Airtel Digital TV to benchmark its business & performance as compared to the competitors and industry. Airtel Digital TV is one of the leading brands in the media & entertainment sector. The table below also lists the top Airtel Digital TV competitors and elaborates Airtel Digital TV market segmentation, target group, positioning & Unique Selling Proposition (USP).

Airtel Digital TV SWOT, Competitors, Marketing STP & Brand analysis Table
Airtel Digital TV Brand Analysis
Parent Company

Bharti Airtel

Category

DTH and Broadcasting

Sector

Media & Entertainment

Tagline/ Slogan

Come Home to the Magic

USP

Exception viewing experiencing using MPEG-4 Technology

Airtel Digital TV STP
Segment

Working Men ( Decision Makers)

Target Group

25 years+ middle income group and above

Positioning

Viewing on Airtel DTH is termed as an experience

Airtel Digital TV SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Airtel Digital TV. Strengths are:

1.  High brand equity riding on constant advertising
2.  Extensive Distribution channel
3.  Interactive Services customized for kids and women.
4. Sleek and Stylish Polished Set-up box with high in-built memory

5. Branding and marketing through TVCs print ads and sponsorships

6. High brand recall owing to celebrity brand ambassadors

Weaknesses

Here are the weaknesses in the Airtel Digital TV SWOT Analysis:

1. Intense competition means market share is limited

2. Issue of DTH services not working in adverse weather conditions is irritating for customers

Opportunities

Following are the Opportunities in Airtel Digital TV SWOT Analysis:

1. Exploring World Channels
2. Low Market penetration – Scope for growth
3. Revenue from interactive services

Threats

The threats in the SWOT Analysis of Airtel Digital TV are as mentioned:

1. Evolving regional players with customized options
2. High Customer Acquisition Cost

Airtel Digital TV Competition
Competitors

Below are the top 3 Airtel Digital TV competitors:

1. Dish TV
2. TATA Sky
3. Sun DTH

The brandguide table above concludes the Airtel Digital TV SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Airtel Digital TV. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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