Airtel Digital TV SWOT Analysis
Airtel Digital TV SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Airtel Digital TV, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Airtel Digital TV is one of the leading brands in the media & entertainment sector. The article below lists the Airtel Digital TV SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Airtel Digital TV Strengths
The strengths of Airtel Digital TV looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Airtel Digital TV :
1. High brand equity riding on constant advertising
2. Extensive Distribution channel
3. Interactive Services customized for kids and women.
4. Sleek and Stylish Polished Set-up box with high in-built memory
5. Branding and marketing through TVCs print ads and sponsorships
6. High brand recall owing to celebrity brand ambassadors
Airtel Digital TV Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Airtel Digital TV SWOT Analysis:
1. Intense competition means market share is limited
2. Issue of DTH services not working in adverse weather conditions is irritating for customers
Airtel Digital TV Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Airtel Digital TV SWOT Analysis:
1. Exploring World Channels
2. Low Market penetration – Scope for growth
3. Revenue from interactive services
Airtel Digital TV Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Airtel Digital TV are as mentioned:
1. Evolving regional players with customized options
2. High Customer Acquisition Cost
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Hence this concludes the Airtel Digital TV SWOT analysis.
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About Airtel Digital TV
| Airtel Digital TV Overview | |
|---|---|
| Parent Company |
Bharti Airtel |
| Category |
DTH and Broadcasting |
| Sector | |
| Tagline/ Slogan |
Come Home to the Magic |
| USP |
Exception viewing experiencing using MPEG-4 Technology |
| Airtel Digital TV STP | |
| Segmentation |
Working Men ( Decision Makers) |
| Target Market |
25 years+ middle income group and above |
| Positioning |
Viewing on Airtel DTH is termed as an experience |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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