Airtel Digital TV SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Airtel Digital TV analyses the brand by its strengths, weaknesses, opportunities & threats. In Airtel Digital TV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Airtel Digital TV to benchmark its business & performance as compared to the competitors. Airtel Digital TV is one of the leading brands in the media & entertainment sector.
The article below lists the Airtel Digital TV SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Airtel Digital TV SWOT Analysis:
For Airtel Digital TV, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Airtel Digital TV Strengths
The strengths of Airtel Digital TV looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Airtel Digital TV :
1. High brand equity riding on constant advertising 2. Extensive Distribution channel 3. Interactive Services customized for kids and women. 4. Sleek and Stylish Polished Set-up box with high in-built memory
5. Branding and marketing through TVCs print ads and sponsorships
6. High brand recall owing to celebrity brand ambassadors
Airtel Digital TV Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Airtel Digital TV SWOT Analysis:
1. Intense competition means market share is limited
2. Issue of DTH services not working in adverse weather conditions is irritating for customers
Airtel Digital TV Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Airtel Digital TV SWOT Analysis:
1. Exploring World Channels 2. Low Market penetration – Scope for growth 3. Revenue from interactive services
Airtel Digital TV Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Airtel Digital TV are as mentioned:
1. Evolving regional players with customized options 2. High Customer Acquisition Cost
Airtel Digital TV Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Airtel Digital TV:
Exception viewing experiencing using MPEG-4 Technology
Airtel Digital TV STP
Working Men ( Decision Makers)
25 years+ middle income group and above
Viewing on Airtel DTH is termed as an experience
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Airtel Digital TV. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute