Airtel Digital TV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Airtel Digital TV analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Airtel Digital TV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Airtel Digital TV to benchmark its business & performance as compared to the competitors and industry. As of 2020, Airtel Digital TV is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Airtel Digital TV competitors and includes Airtel Digital TV target market, segmentation, positioning & Unique Selling Proposition (USP).

Airtel Digital TV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Airtel Digital TV Brand Analysis
Parent Company

Bharti Airtel


DTH and Broadcasting


Media & Entertainment

Tagline/ Slogan

Come Home to the Magic


Exception viewing experiencing using MPEG-4 Technology

Airtel Digital TV STP
Airtel Digital TV Segmentation

Working Men ( Decision Makers)

Airtel Digital TV Target Market

25 years+ middle income group and above

Airtel Digital TV Positioning

Viewing on Airtel DTH is termed as an experience

Airtel Digital TV SWOT Analysis
Airtel Digital TV Strengths

Below are the Strengths in the SWOT Analysis of Airtel Digital TV:

1.  High brand equity riding on constant advertising
2.  Extensive Distribution channel
3.  Interactive Services customized for kids and women.
4. Sleek and Stylish Polished Set-up box with high in-built memory

5. Branding and marketing through TVCs print ads and sponsorships

6. High brand recall owing to celebrity brand ambassadors

Airtel Digital TV Weaknesses

Here are the weaknesses in the Airtel Digital TV SWOT Analysis:

1. Intense competition means market share is limited

2. Issue of DTH services not working in adverse weather conditions is irritating for customers

Airtel Digital TV Opportunities

Following are the Opportunities in Airtel Digital TV SWOT Analysis:

1. Exploring World Channels
2. Low Market penetration – Scope for growth
3. Revenue from interactive services

Airtel Digital TV Threats

The threats in the SWOT Analysis of Airtel Digital TV are as mentioned:

1. Evolving regional players with customized options
2. High Customer Acquisition Cost

Airtel Digital TV Competition

Below are the top 3 Airtel Digital TV competitors:

1. Dish TV
2. TATA Sky
3. Sun DTH

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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