Airtel Digital TV is one of the leading brands in the media & entertainment sector. Airtel Digital TV SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Airtel Digital TV:
Quick Glance:
Above are the strengths in the SWOT Analysis of Airtel Digital TV. The strengths of Airtel Digital TV looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Airtel Digital TV SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Airtel Digital TV SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Airtel Digital TV are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Airtel Digital TV SWOT analysis.
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About Airtel Digital TV
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Airtel Digital TV Overview | |
---|---|
Parent Company |
Bharti Airtel |
Category |
DTH and Broadcasting |
Sector | |
Tagline/ Slogan |
Come Home to the Magic |
USP |
Exception viewing experiencing using MPEG-4 Technology |
Airtel Digital TV STP | |
Segmentation |
Working Men ( Decision Makers) |
Target Market |
25 years+ middle income group and above |
Positioning |
Viewing on Airtel DTH is termed as an experience |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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