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Oxford University Press SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: December 22, 2023Read time:

Here is a detailed SWOT analysis of Oxford University Press covering strengths, weaknesses, opportunities and threats.

Oxford University Press Strengths

  1. Publishes 6000 titles and sells more than 110 million units each year
  2. Offers publishing to specific needs of local markets
  3. The range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks.
  4.  Its editorial strengths have ensured that its publications are closely interwoven with local needs, while reaching a global audience
  5. Strong brand name and a stable financial performance

Above are the strengths in the SWOT Analysis of Oxford University Press. The strengths of Oxford University Press looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oxford University Press Weaknesses

  1. Huge revenue is mostly from the dictionary segment
  2. Schools publishing  continues to be the mainstay of the Press’s
  3. International Division operations, and a large part of its UKpublishing  through Oxford Education
  4. Premium content is still not affordable which means limited audience

These were the weaknesses in the Oxford University Press SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Oxford University Press Opportunities

  1. Increase in the share of the emerging markets as they contributed substantial part of its revenue
  2. Increase in journals retentions and acquisitions
  3. Digital development continues to be an increasingly important part of schools publishing around the world

Above we covered the opportunities in Oxford University Press SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oxford University Press Threats

  1. Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online
  2. The pressure on institutional library budgets in developed markets
  3. Digitization and the rapid growth of online products

The threats in the SWOT Analysis of Oxford University Press are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Oxford University Press SWOT analysis.

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About Oxford University Press

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Oxford University Press Overview
Parent Company

University of Oxford


Printing & Publishing


Media & Entertainment

Tagline/ Slogan



High quality academic and reference works, educational texts and dictionaries catering to a diverse range of students and scholars

Oxford University Press STP

All kinds of publishing needs

Target Market

Educational sector and Dictionaries


Best publisher for educational resources in the world

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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