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Cengage Learning SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: July 23, 2023Read time:

Here is a detailed SWOT analysis of Cengage Learning covering strengths, weaknesses, opportunities and threats.

Cengage Learning Strengths

  1. Brand Recognition and dealer loyalty
  2. It has a global presence with operations in around 20 countries
  3. It has both print as well as digital products including CourseMate, CourseMaster, Course360
  4. Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc

Above are the strengths in the SWOT Analysis of Cengage Learning. The strengths of Cengage Learning looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cengage Learning Weaknesses

  1. Total overhead costs are too high and inflexible technology
  2. Inability to increase market growth although it has resources

These were the weaknesses in the Cengage Learning SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cengage Learning Opportunities

  1. Synergies with other players to expand the distribution network
  2. Differentiation through customer service excellence
  3. Mergers and acquisitions with potential companies to increase the market share

Above we covered the opportunities in Cengage Learning SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cengage Learning Threats

  1. Industry restructuring –by store categories and by supplier/retailer alliances
  2. Cost of environmental legislation
  3. Failure to capture convenience market growth

The threats in the SWOT Analysis of Cengage Learning are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cengage Learning SWOT analysis.

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About Cengage Learning

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cengage Learning Overview
Parent Company



Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Get inspired. Leave empowered.


Develop and publish innovative teaching and learning products to meet the constantly changing needs

Cengage Learning STP

Educational Books and catalogues

Target Market

Higher education, professional and library references


Most respected and innovative source of teaching, learning and research solutions for academic, professional, trade and library markets

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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