Published in Media & Entertainment category by MBA Skool Team
Dish Network is one of the leading brands in the media & entertainment sector. Dish Network SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dish Network:
Loyal customers including rural customer base as well
Market share leadershipand Strong brand equity
Efficient supply chainand high Customer Satisfaction, Value, and Loyalty
Above are the strengths in the SWOT Analysis of Dish Network. The strengths of Dish Network looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dish Network Weaknesses
Requires tremendous capital expenditures to provide the service to customers
Over leveraged financial position
Subscriber acquisition cost is quite high
Vulnerable to signal disturbance during bad weather conditions
These were the weaknesses in the Dish Network SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dish Network Opportunities
Offer premium packages that lets viewer choose perfect combination of channels
Employ out-of-market distant network channels(ABC, CBS, NBC, FOX, and PBS)
Mobile digital communications should increase the demand for services
Demand from emerging markets can help growth and margins
Impart international programming and professional installation services
Acquisitions and takeovers
Above we covered the opportunities in Dish Network SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dish Network Threats
It can be charged and fined for employing illegal telemarketing tactics. First is copyright infringement of TIVO and second is expiration of Cable Act in 2007
Competition due to greater services from cable and wireless companies
Lower cost competitors and imports
Constant battle between network provider and satellite companies over carriage fees
Economic slowdown and exchange rate fluctuations
Challenge from traditional cable companies which offers bundled services
The threats in the SWOT Analysis of Dish Network are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Provides satellite television, audio programming, and interactive television services
Dish Network STP
TV viewers, Internet users having broadband connection who can view TV using internet
Commercial and residential customers in the United States
American direct broadcast satellite service provider
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Dish Network. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute