DISH Network SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 10455

SWOT Analysis of DISH Network with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DISH Network

Parent Company



Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

Better TV for all


Provides satellite television, audio programming, and interactive television services

DISH Network STP


TV viewers, Internet users having broadband connection who can view TV using internet

Target Group

Commercial and residential customers in the United States


American direct broadcast satellite service provider

DISH Network SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of DISH Network :

1.Enhanced TV viewing experience with cutting-edge technological advances like hopper and high quality TV

2. Direct broadcast satellite duopoly

3. DISH is one of the only entertainment providers with 24x7x365 customer service

4. Offers lowest all-digital package prices nationwide

5. With DISH, all packages include High definition

6. Loyal customers including rural customer base as well

7. Market share leadershipand Strong brand equity

8. Efficient supply chainand high Customer Satisfaction, Value, and Loyalty


1.Requires tremendous capital expenditures to provide the service to customers

2. Over leveraged financial position

3. Subscriber acquisition cost is quite high

4. Vulnerable to signal disturbance during bad weather conditions


1.Offer premium packages that lets viewer choose perfect combination of channels

2. Employ out-of-market distant network channels(ABC, CBS, NBC, FOX, and PBS)

3. Mobile digital communications should increase the demand for services

4. Demand from emerging markets can help growth and margins

5. Impart  international programming and professional installation services

6. Acquisitions and takeovers


1.It can be charged and fined for employing illegal telemarketing tactics. First is copyright infringement of TIVO and second is expiration of Cable Act in 2007

2. Competition due to greater services from cable and wireless companies

3. Lower cost competitors and imports

4. Constant battle between network provider and satellite companies over carriage fees

5. Economic slowdown and exchange rate fluctuations

6. Challenge from traditional cable companies which offers bundled services

DISH Network Competition


Below are the 3 main DISH Network competitors :


2. Comcast

3. Time Warner Cable

The brandguide table above concludes the DISH Network SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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