DISH Network SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of DISH Network analyses the brand/company with its strengths, weaknesses, opportunities & threats. In DISH Network SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DISH Network to benchmark its business & performance as compared to the competitors and industry. As of 2020, DISH Network is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top DISH Network competitors and includes DISH Network target market, segmentation, positioning & Unique Selling Proposition (USP).

DISH Network SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
DISH Network Brand Analysis
Parent Company



Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

Better TV for all


Provides satellite television, audio programming, and interactive television services

DISH Network STP
DISH Network Segmentation

TV viewers, Internet users having broadband connection who can view TV using internet

DISH Network Target Market

Commercial and residential customers in the United States

DISH Network Positioning

American direct broadcast satellite service provider

DISH Network SWOT Analysis
DISH Network Strengths

Below are the Strengths in the SWOT Analysis of DISH Network:

1.Enhanced TV viewing experience with cutting-edge technological advances like hopper and high quality TV

2. Direct broadcast satellite duopoly

3. DISH is one of the only entertainment providers with 24x7x365 customer service

4. Offers lowest all-digital package prices nationwide

5. With DISH, all packages include High definition

6. Loyal customers including rural customer base as well

7. Market share leadershipand Strong brand equity

8. Efficient supply chainand high Customer Satisfaction, Value, and Loyalty

DISH Network Weaknesses

Here are the weaknesses in the DISH Network SWOT Analysis:

1.Requires tremendous capital expenditures to provide the service to customers

2. Over leveraged financial position

3. Subscriber acquisition cost is quite high

4. Vulnerable to signal disturbance during bad weather conditions

DISH Network Opportunities

Following are the Opportunities in DISH Network SWOT Analysis:

1.Offer premium packages that lets viewer choose perfect combination of channels

2. Employ out-of-market distant network channels(ABC, CBS, NBC, FOX, and PBS)

3. Mobile digital communications should increase the demand for services

4. Demand from emerging markets can help growth and margins

5. Impart  international programming and professional installation services

6. Acquisitions and takeovers

DISH Network Threats

The threats in the SWOT Analysis of DISH Network are as mentioned:

1.It can be charged and fined for employing illegal telemarketing tactics. First is copyright infringement of TIVO and second is expiration of Cable Act in 2007

2. Competition due to greater services from cable and wireless companies

3. Lower cost competitors and imports

4. Constant battle between network provider and satellite companies over carriage fees

5. Economic slowdown and exchange rate fluctuations

6. Challenge from traditional cable companies which offers bundled services

DISH Network Competition

Below are the top 3 DISH Network competitors:


2. Comcast

3. Time Warner Cable

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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