PVR Limited SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7323

SWOT analysis of PVR Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. PVR Limited is one of the leading brands in the media & entertainment sector. The table below also lists the top PVR Limited competitors and elaborates PVR Limited segmentation, targeting, positioning & USP.

PVR Limited

Parent Company

JV between Priya Exhibitors Private Limited and Village Roadshow Limited

Category

Broadcasting& Cables

Sector

Media & Entertainment

Tagline/ Slogan

Experience the Difference

USP

Most Admired Multiplex Chain

PVR Limited STP

Segment

Premium Customers – PVR Gold

Urban – PVR Cinemas

Non metro (Tier 2 and 3 cities) – PVR Talkies

Target Group

Urban and semi urban middle and upper middle class audience

Positioning

A commitment to deliver the best quality cinema viewing Every Where, Every Time

PVR Limited SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PVR Limited. Strengths are:

1.First mover advantage in multiplex business in India

2. Develop and operate state-of-the-artmultiplexes to create superior quality ambiance

3. Usage of technologically updated systems like Dolby stereo sound system, Digital Cinema technology, Xenon technology etc.

4. Gained exclusive rights to screen blockbusters from major distributors mainly Warner brothers, 20th century fox etc.

5. Largest multiplex operators in the world withmore than 1500 screens under operation

6. Very strong brand equityand  Blend of retail and entertainment

Weaknesses

Here are the weaknesses in the PVR Limited SWOT Analysis:

1.Ticket sales at higher prices

2. Customer retention over longer terms

3. Parking problems

4. Lack of customer feedback for improvement of services

Opportunities

Following are the Opportunities in PVR Limited SWOT Analysis:

1.Extend relationship with village road shows

2. Growing family spending on entertainment

3. Large film industry with more than 200 films released each year

4. More offers to retain PVR Loyalists

5. Venture into business of film distribution

6. Expand business by increasing number of screens and targeting wider audience

7. Collaborate with networking sites and Franchises

Threats

The threats in the SWOT Analysis of PVR Limited are as mentioned:

1.Blooming competition from similar multiplexes

2. Government’s interference with entertainment tax

3. Consumer resorting to other ways of entertainment

4. Piracy and economic slowdown may affect industry

5. Movie playing spoilsport to brand of multiplexes

PVR Limited Competition

Competitors

Below are the top 4 PVR Limited competitors:

1.Adlabs Film

2. Wave cinemas

3. Inox Leisure

4. Fun Cinemas


The brandguide table above concludes the PVR Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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