PVR Limited SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

PVR Limited is one of the leading brands in the media & entertainment sector. PVR Limited SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of PVR Limited:

PVR Limited Strengths

  1. First mover advantage in multiplex business in India
  2. Develop and operate state-of-the-artmultiplexes to create superior quality ambiance
  3. Usage of technologically updated systems like Dolby stereo sound system, Digital Cinema technology, Xenon technology etc.
  4. Gained exclusive rights to screen blockbusters from major distributors mainly Warner brothers, 20th century fox etc.
  5. Largest multiplex operators in the world withmore than 1500 screens under operation
  6. Very strong brand equityand  Blend of retail and entertainment

Above are the strengths in the SWOT Analysis of PVR Limited. The strengths of PVR Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

PVR Limited Weaknesses

  1. Ticket sales at higher prices
  2. Customer retention over longer terms
  3. Parking problems
  4. Lack of customer feedback for improvement of services

These were the weaknesses in the PVR Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

PVR Limited Opportunities

  1. Extend relationship with village road shows
  2. Growing family spending on entertainment
  3. Large film industry with more than 200 films released each year
  4. More offers to retain PVR Loyalists
  5. Venture into business of film distribution
  6. Expand business by increasing number of screens and targeting wider audience
  7. Collaborate with networking sites and Franchises

Above we covered the opportunities in PVR Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.

PVR Limited Threats

  1. Blooming competition from similar multiplexes
  2. Government’s interference with entertainment tax
  3. Consumer resorting to other ways of entertainment
  4. Piracy and economic slowdown may affect industry
  5. Movie playing spoilsport to brand of multiplexes

The threats in the SWOT Analysis of PVR Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the PVR Limited SWOT analysis.

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About PVR Limited

The table below gives the brand overview along with its target market, segmentation, positioning & USP

PVR Limited Overview
Parent Company

JV between Priya Exhibitors Private Limited and Village Roadshow Limited


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

Experience the Difference


Most Admired Multiplex Chain

PVR Limited STP

Premium Customers – PVR Gold

Urban – PVR Cinemas

Non metro (Tier 2 and 3 cities) – PVR Talkies

Target Market

Urban and semi urban middle and upper middle class audience


A commitment to deliver the best quality cinema viewing Every Where, Every Time

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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