Published in Media & Entertainment category by MBA Skool Team
TATA Sky is one of the leading brands in the media & entertainment sector. TATA Sky SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TATA Sky:
Partnered with SKY Brand in the space of digital technology to bring a state-of-the-art satellite television service to India
Leader in introducing new packages and services
Rural penetration through ITC E-Chaupal and Godrej Aadhar
Innovative product offering TATA Sky plus
Adopted 360 degree marketing campaign that encapsulates television, print, radio and outdoor digital platforms
Tie ups with Sony Pictures, Fox for content – Pay per view service for exclusive events
DVD Quality picture and CD Quality sound
*7 customer service support in multiple languages
Above are the strengths in the SWOT Analysis of TATA Sky. The strengths of TATA Sky looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TATA Sky Weaknesses
Not having first mover advantage as Dish TV captured market share
Dependency on broadcaster
Cannot match free service provided by DD
Customer service are usually busy and waiting period is usually very long
High initial cost of DTH equipment
These were the weaknesses in the TATA Sky SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
TATA Sky Opportunities
Focus on segmentation and differentiated product offerings to expand its clients and spread its reach outside Tier-I cities across the country
Expand distribution network through exclusive stores
Growing demand for quality of service in the form of DTH over Cable
Increase in number of TVs sold
Penetrate market by competitively priced services, superior technologies, interactive services and customer support
Provide option of instalments and other promotional schemes to the new user
Above we covered the opportunities in TATA Sky SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TATA Sky Threats
Cables set top boxes provide easy switching due to negligible switching costs
Dependency on broadcasters for their channel content and thus increase in cost
No Exclusivity in Content and Rule of ‘Must Carry’
Cap on foreign investment
The threats in the SWOT Analysis of TATA Sky are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Iskolagadaala to life jingalala;Ab channel package wohi lo jopasandho
Leading Direct-to-Home (DTH) service provider in India
TATA Sky STP
DTH Subscribed TV viewers, Broadband subscribers
Top and middle section of the pyramid
One-stop shop for all the television entertainment needs of customers
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