Wolters Kluwer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Wolters Kluwer analyses the brand by its strengths, weaknesses, opportunities & threats. In Wolters Kluwer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wolters Kluwer to benchmark its business & performance as compared to the competitors. Wolters Kluwer is one of the leading brands in the media & entertainment sector.

The table below lists the Wolters Kluwer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wolters Kluwer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Wolters Kluwer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wolters Kluwer Brand Analysis
Parent Company

Wolters Kluwer


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Deliver value at the point of use through innovation


Understanding customer needs and the market trends

Wolters Kluwer STP

People seeking for Professional Information

Target Group

Customers who demand value add and next generation solutions


Combining information, deep expertise, and technology to provide customers with solutions that improve their quality and effectiveness

SWOT Analysis of Wolters Kluwer
Wolters Kluwer Strengthss

Below are the Strengths in the SWOT Analysis of Wolters Kluwer:

1. Printing publishing accounts for about 30% of the revenue of the parent company
2. High revenue from online publishing and services

3. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy is the X factor
4. Use of robust technology platforms to deliver best value to customers

5. Has a strong legacy across countries

Wolters Kluwer Weaknesses

Here are the weaknesses in the Wolters Kluwer SWOT Analysis:

1. Trying to completely transcend traditional publishing to online publishing
2. Slow in adopting to strategies in the highly competitive market

Wolters Kluwer Opportunities

Following are the Opportunities in Wolters Kluwer SWOT Analysis:

1. Leveraging 175+ years of history to stretch across geographies and areas of expertise
2. Extract value from the massive amounts of data generated as a by-product of providing professional services

Wolters Kluwer Threats

The threats in the SWOT Analysis of Wolters Kluwer are as mentioned:

1. High competition of resource allocation to other business developments

2.Tough competition from the other global players

Wolters Kluwer Competition
Wolters Kluwer Competitors

Below are the top 3 competitors of Wolters Kluwer:

1. Reed Elsevier
2.Informa Plc
3.Thomas Reuters

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wolters Kluwer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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