Wolters Kluwer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Wolters Kluwer SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Wolters Kluwer, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wolters Kluwer to benchmark its business & performance as compared to the competitors, and make strategic improvements. Wolters Kluwer is one of the leading brands in the media & entertainment sector.

The article below lists the Wolters Kluwer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wolters Kluwer SWOT Analysis:

SWOT Analysis of Wolters Kluwer

For Wolters Kluwer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wolters Kluwer Strengthss

The strengths of Wolters Kluwer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wolters Kluwer :

1. Printing publishing accounts for about 30% of the revenue of the parent company
2. High revenue from online publishing and services

3. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy is the X factor
4. Use of robust technology platforms to deliver best value to customers

5. Has a strong legacy across countries

Wolters Kluwer Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wolters Kluwer SWOT Analysis:

1. Trying to completely transcend traditional publishing to online publishing
2. Slow in adopting to strategies in the highly competitive market

Wolters Kluwer Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wolters Kluwer SWOT Analysis:

1. Leveraging 175+ years of history to stretch across geographies and areas of expertise
2. Extract value from the massive amounts of data generated as a by-product of providing professional services

Wolters Kluwer Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wolters Kluwer are as mentioned:

1. High competition of resource allocation to other business developments

2.Tough competition from the other global players

Wolters Kluwer Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Wolters Kluwer:

1. Reed Elsevier
2.Informa Plc
3.Thomas Reuters

Hence this concludes the Wolters Kluwer SWOT analysis.

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About Wolters Kluwer

Wolters Kluwer Overview
Parent Company

Wolters Kluwer


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Deliver value at the point of use through innovation


Understanding customer needs and the market trends

Wolters Kluwer STP

People seeking for Professional Information

Target Market

Customers who demand value add and next generation solutions


Combining information, deep expertise, and technology to provide customers with solutions that improve their quality and effectiveness

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wolters Kluwer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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