Wolters Kluwer SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 5529

SWOT analysis of Wolters Kluwer analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wolters Kluwer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wolters Kluwer to benchmark its business & performance as compared to the competitors and industry. Wolters Kluwer is one of the leading brands in the media & entertainment sector. The table below also lists the top Wolters Kluwer competitors and elaborates Wolters Kluwer market segmentation, target group, positioning & Unique Selling Proposition (USP).

Wolters Kluwer SWOT, Competitors, Marketing STP & Brand analysis Table
Wolters Kluwer Brand Analysis
Parent Company

Wolters Kluwer


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Deliver value at the point of use through innovation


Understanding customer needs and the market trends

Wolters Kluwer STP

People seeking for Professional Information

Target Group

Customers who demand value add and next generation solutions


Combining information, deep expertise, and technology to provide customers with solutions that improve their quality and effectiveness

Wolters Kluwer SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wolters Kluwer. Strengths are:

1. Printing publishing accounts for about 30% of the revenue of the parent company
2. High revenue from online publishing and services

3. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy is the X factor
4. Use of robust technology platforms to deliver best value to customers

5. Has a strong legacy across countries


Here are the weaknesses in the Wolters Kluwer SWOT Analysis:

1. Trying to completely transcend traditional publishing to online publishing
2. Slow in adopting to strategies in the highly competitive market


Following are the Opportunities in Wolters Kluwer SWOT Analysis:

1. Leveraging 175+ years of history to stretch across geographies and areas of expertise
2. Extract value from the massive amounts of data generated as a by-product of providing professional services


The threats in the SWOT Analysis of Wolters Kluwer are as mentioned:

1. High competition of resource allocation to other business developments

2.Tough competition from the other global players

Wolters Kluwer Competition

Below are the top 3 Wolters Kluwer competitors:

1. Reed Elsevier
2.Informa Plc
3.Thomas Reuters

The brandguide table above concludes the Wolters Kluwer SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wolters Kluwer. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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