RR Donnelley SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Here is a detailed SWOT analysis of RR Donnelley covering strengths, weaknesses, opportunities and threats.

RR Donnelley Strengthss

  1. Over 100 years of experience in printing and publishing books
  2. Print solutions to diversified portfolio such as Books, business needs, catalog, commercial print, magazine and labels & packaging
  3. Publishing Customized Content - Sequence makes media personal to each consumer with personalization and relevance
  4. Provides an entire spectrum of services - supplying the colors, page counts, trim sizes, binding styles and quantities that meet your needs, title by title
  5. Strong presence in the field of books and publishing

Above are the strengths in the SWOT Analysis of RR Donnelley. The strengths of RR Donnelley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

RR Donnelley Weaknesses

  1. Continuous restructuring and impairments of the parent company
  2. Donnelley is believed to have intangible assets through goodwill which many analysts believe may be a sign of overpayment for acquisitions

These were the weaknesses in the RR Donnelley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

RR Donnelley Opportunities

  1. Developing more stable business through acquisitions to compete with the competitors
  2. Incubating its own brands for publishing literary books
  3. Investing in e-publications and online services to increase the revenue

Above we covered the opportunities in RR Donnelley SWOT Analysis. The opportunities for any brand can include prospects of future growth.

RR Donnelley Threats

  1. Increase in the competition from other global players
  2. Changes in advertisement trends
  3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries

The threats in the SWOT Analysis of RR Donnelley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the RR Donnelley SWOT analysis.

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About RR Donnelley

The table below gives the brand overview along with its target market, segmentation, positioning & USP

RR Donnelley Overview
Parent Company

RR Donnelley & Sons Company

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

Content that Connects

USP

End-to-End solutions, collaborative approach and worldwide locations

RR Donnelley STP
Segmentation

Publishers in need of printing, publishing and supply chain requirements

Target Market

Business and personal publishers

Positioning

A brand that provides best solutions to print, digital, supply chain and industry solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to RR Donnelley. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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