RR Donnelley SWOT Analysis, USP & Competitors

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SWOT Analysis of RR Donnelley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RR Donnelley

Parent Company

RR Donnelley & Sons Company


Printing & Publishing


Media and Entertainment

Tagline/ Slogan

Content that Connects


End-to-End solutions, collaborative approach and worldwide locations



Publishers in need of printing, publishing and supply chain requirements

Target Group

Business and personal publishers


A brand that provides best solutions to print, digital, supply chain and industry solutions

SWOT Analysis


1. Over 100 years of experience in printing and publishing books
2. Print solutions to diversified portfolio such as Books, business needs, catalog, commercial print, magazine and labels & packaging
3. Publishing Customized Content - Sequence makes media personal to each consumer with personalization and relevance
4. Provides an entire spectrum of services - supplying the colors, page counts, trim sizes, binding styles and quantities that meet your needs, title by title

5. Strong presence in the field of books and publishing


1. Continuous restructuring and impairments of the parent company
2. Donnelley is believed to have intangible assets through goodwill which many analysts believe may be a sign of overpayment for acquisitions


1. Developing more stable business through acquisitions to compete with the competitors
2. Incubating its own brands for publishing literary books
3.Investing in e-publications and online services to increase the revenue


1. Increase in the competition from other global players
2. Changes in advertisement trends
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries



1. Toppan Printing Company
2.Dia Nippon Printing Co
3.Quad Graphics

The table above concludes the RR Donnelley SWOT analysis along with its marketing and brand parameters.


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