RR Donnelley SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of RR Donnelley analyses the brand by its strengths, weaknesses, opportunities & threats. In RR Donnelley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like RR Donnelley to benchmark its business & performance as compared to the competitors. RR Donnelley is one of the leading brands in the media & entertainment sector.

The article below lists the RR Donnelley SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the RR Donnelley SWOT Analysis:

SWOT Analysis of RR Donnelley

For RR Donnelley, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

RR Donnelley Strengthss

The strengths of RR Donnelley looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of RR Donnelley :

1. Over 100 years of experience in printing and publishing books
2. Print solutions to diversified portfolio such as Books, business needs, catalog, commercial print, magazine and labels & packaging
3. Publishing Customized Content - Sequence makes media personal to each consumer with personalization and relevance
4. Provides an entire spectrum of services - supplying the colors, page counts, trim sizes, binding styles and quantities that meet your needs, title by title

5. Strong presence in the field of books and publishing

RR Donnelley Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the RR Donnelley SWOT Analysis:

1. Continuous restructuring and impairments of the parent company
2. Donnelley is believed to have intangible assets through goodwill which many analysts believe may be a sign of overpayment for acquisitions


RR Donnelley Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in RR Donnelley SWOT Analysis:

1. Developing more stable business through acquisitions to compete with the competitors
2. Incubating its own brands for publishing literary books
3.Investing in e-publications and online services to increase the revenue

RR Donnelley Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of RR Donnelley are as mentioned:

1. Increase in the competition from other global players
2. Changes in advertisement trends
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries


RR Donnelley Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of RR Donnelley:

1. Toppan Printing Company
2.Dia Nippon Printing Co
3.Quad Graphics

Hence this concludes the RR Donnelley SWOT analysis.

Continue reading more about the brand/company.

About RR Donnelley

RR Donnelley Overview
Parent Company

RR Donnelley & Sons Company

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

Content that Connects

USP

End-to-End solutions, collaborative approach and worldwide locations

RR Donnelley STP
Segmentation

Publishers in need of printing, publishing and supply chain requirements

Target Market

Business and personal publishers

Positioning

A brand that provides best solutions to print, digital, supply chain and industry solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to RR Donnelley. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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