RR Donnelley SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of RR Donnelley analyses the brand by its strengths, weaknesses, opportunities & threats. In RR Donnelley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like RR Donnelley to benchmark its business & performance as compared to the competitors. RR Donnelley is one of the leading brands in the media & entertainment sector.

The table below lists the RR Donnelley SWOT (Strengths, Weaknesses, Opportunities, Threats), top RR Donnelley competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

RR Donnelley SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
RR Donnelley Brand Analysis
Parent Company

RR Donnelley & Sons Company

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

Content that Connects

USP

End-to-End solutions, collaborative approach and worldwide locations

RR Donnelley STP
Segment

Publishers in need of printing, publishing and supply chain requirements

Target Group

Business and personal publishers

Positioning

A brand that provides best solutions to print, digital, supply chain and industry solutions

SWOT Analysis of RR Donnelley
RR Donnelley Strengthss

Below are the Strengths in the SWOT Analysis of RR Donnelley:

1. Over 100 years of experience in printing and publishing books
2. Print solutions to diversified portfolio such as Books, business needs, catalog, commercial print, magazine and labels & packaging
3. Publishing Customized Content - Sequence makes media personal to each consumer with personalization and relevance
4. Provides an entire spectrum of services - supplying the colors, page counts, trim sizes, binding styles and quantities that meet your needs, title by title

5. Strong presence in the field of books and publishing

RR Donnelley Weaknesses

Here are the weaknesses in the RR Donnelley SWOT Analysis:

1. Continuous restructuring and impairments of the parent company
2. Donnelley is believed to have intangible assets through goodwill which many analysts believe may be a sign of overpayment for acquisitions

RR Donnelley Opportunities

Following are the Opportunities in RR Donnelley SWOT Analysis:

1. Developing more stable business through acquisitions to compete with the competitors
2. Incubating its own brands for publishing literary books
3.Investing in e-publications and online services to increase the revenue

RR Donnelley Threats

The threats in the SWOT Analysis of RR Donnelley are as mentioned:

1. Increase in the competition from other global players
2. Changes in advertisement trends
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries

RR Donnelley Competition
RR Donnelley Competitors

Below are the top 3 competitors of RR Donnelley:

1. Toppan Printing Company
2.Dia Nippon Printing Co
3.Quad Graphics


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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