Discovery Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Discovery Communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Discovery Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Discovery Communications to benchmark its business & performance as compared to the competitors and industry. As of 2020, Discovery Communications is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Discovery Communications competitors and includes Discovery Communications target market, segmentation, positioning & Unique Selling Proposition (USP).

Discovery Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Discovery Communications Brand Analysis
Parent Company

Discovery Communications

Category

Television channels and broadcasting

Sector

Media & Entertainment

Tagline/ Slogan

Explore Your World; There's no thrill like discovery;  The World is Just...Awesome;  Let's All Discover, Why No Myth Is Safe

USP

Highly educational channel

Discovery Communications STP
Discovery Communications Segmentation

Discovery Communications Segmentationing based on type of shows in television and internet

Discovery Communications Target Market

Across educational segments of entertainment

Discovery Communications Positioning

High quality educational shows

Discovery Communications SWOT Analysis
Discovery Communications Strengths

Below are the Strengths in the SWOT Analysis of Discovery Communications:

1. Broad diversification across the globe in over 180 countries

2. Loyal customers who have an inclination towards

3. Market share leadership

4. Diversified offerings and programs for attracting target audience

5. Farsighted technological focus

6. Discovery’s strength is its talent pool and workforce

7. The company has stayed ahead of the curve technologically by connecting its  cable content to its Internet content and investing heavily in digital cable

8. Has over 1.5 billion subscribers and over 100 channels

Discovery Communications Weaknesses

Here are the weaknesses in the Discovery Communications SWOT Analysis:

1. Limited target audience as there are a lot of options for the customers to choose from ie brand switching is high

2. While Discovery’s focus on digital cable will eventually pay off, as it is the inevitable future of broadcasting, it has also been expensive. Digital Cable is growing at a much slower pace than expected

Discovery Communications Opportunities

Following are the Opportunities in Discovery Communications SWOT Analysis:

1. More Online penetration would enhance reach and brand image

2. Product and services expansion

3. Discovery has cornered the educational media market. There is very little educational content on cable television, with reality shows and sitcoms bringing in the largest audiences

Discovery Communications Threats

The threats in the SWOT Analysis of Discovery Communications are as mentioned:

1 Competition

2 External changes (government, politics, taxes, etc)

3 Maturing categories, products, or services

4 Discovery is no longer the only provider of streaming content online

5 Because Discovery focuses on educational entertainment, much of their content appeals to educational institutions

Discovery Communications Competition
Competitors

Below are the top 3 Discovery Communications competitors:

1. National Geographic

2. Youtube

3. BBC


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Discovery Communications. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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