Published in Media & Entertainment category by MBA Skool Team
Discovery Communications is one of the leading brands in the media & entertainment sector. Discovery Communications SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Discovery Communications:
Broad diversification across the globe in over 180 countries
Loyal customers who have an inclination towards
Market share leadership
Diversified offerings and programs for attracting target audience
Farsighted technological focus
Discovery’s strength is its talent pool and workforce
The company has stayed ahead of the curve technologically by connecting itscable content to its Internet content and investing heavily in digital cable
Has over 1.5 billion subscribers and over 100 channels
Above are the strengths in the SWOT Analysis of Discovery Communications. The strengths of Discovery Communications looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Discovery Communications Weaknesses
Limited target audience as there are a lot of options for the customers to choose from ie brand switching is high
While Discovery’s focus on digital cable will eventually pay off, as it is the inevitable future of broadcasting, it has also been expensive. Digital Cable is growing at a much slower pace than expected
These were the weaknesses in the Discovery Communications SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Discovery Communications Opportunities
More Online penetration would enhance reach and brand image
Product and services expansion
Discovery has cornered the educational media market. There is very little educational content on cable television, with reality shows and sitcoms bringing in the largest audiences
Above we covered the opportunities in Discovery Communications SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Explore Your World; There's no thrill like discovery; The World is Just...Awesome; Let's All Discover, Why No Myth Is Safe
Highly educational channel
Discovery Communications STP
Segmentationing based on type of shows in television and internet
Across educational segments of entertainment
High quality educational shows
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