Discovery Communications SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 4468

SWOT analysis of Discovery Communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Discovery Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Discovery Communications to benchmark its business & performance as compared to the competitors and industry. Discovery Communications is one of the leading brands in the media & entertainment sector. The table below also lists the top Discovery Communications competitors and elaborates Discovery Communications market segmentation, target group, positioning & Unique Selling Proposition (USP).

Discovery Communications SWOT, Competitors, Marketing STP & Brand analysis Table
Discovery Communications Brand Analysis
Parent Company

Discovery Communications


Television channels and broadcasting


Media & Entertainment

Tagline/ Slogan

Explore Your World; There's no thrill like discovery;  The World is Just...Awesome;  Let's All Discover, Why No Myth Is Safe


Highly educational channel

Discovery Communications STP

Segmenting based on type of shows in television and internet

Target Group

Across educational segments of entertainment


High quality educational shows

Discovery Communications SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Discovery Communications. Strengths are:

1. Broad diversification across the globe in over 180 countries

2. Loyal customers who have an inclination towards

3. Market share leadership

4. Diversified offerings and programs for attracting target audience

5. Farsighted technological focus

6. Discovery’s strength is its talent pool and workforce

7. The company has stayed ahead of the curve technologically by connecting its  cable content to its Internet content and investing heavily in digital cable

8. Has over 1.5 billion subscribers and over 100 channels


Here are the weaknesses in the Discovery Communications SWOT Analysis:

1. Limited target audience as there are a lot of options for the customers to choose from ie brand switching is high

2. While Discovery’s focus on digital cable will eventually pay off, as it is the inevitable future of broadcasting, it has also been expensive. Digital Cable is growing at a much slower pace than expected


Following are the Opportunities in Discovery Communications SWOT Analysis:

1. More Online penetration would enhance reach and brand image

2. Product and services expansion

3. Discovery has cornered the educational media market. There is very little educational content on cable television, with reality shows and sitcoms bringing in the largest audiences


The threats in the SWOT Analysis of Discovery Communications are as mentioned:

1 Competition

2 External changes (government, politics, taxes, etc)

3 Maturing categories, products, or services

4 Discovery is no longer the only provider of streaming content online

5 Because Discovery focuses on educational entertainment, much of their content appeals to educational institutions

Discovery Communications Competition

Below are the top 3 Discovery Communications competitors:

1. National Geographic

2. Youtube

3. BBC

The brandguide table above concludes the Discovery Communications SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Discovery Communications. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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