Discovery Communications SWOT Analysis

Discovery Communications SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Discovery Communications, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Discovery Communications is one of the leading brands in the media & entertainment sector. The article below lists the Discovery Communications SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Discovery Communications Strengths

The strengths of Discovery Communications looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Discovery Communications :

1. Broad diversification across the globe in over 180 countries

2. Loyal customers who have an inclination towards

3. Market share leadership

4. Diversified offerings and programs for attracting target audience

5. Farsighted technological focus

6. Discovery’s strength is its talent pool and workforce

7. The company has stayed ahead of the curve technologically by connecting its  cable content to its Internet content and investing heavily in digital cable

8. Has over 1.5 billion subscribers and over 100 channels

Discovery Communications Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Discovery Communications SWOT Analysis:

1. Limited target audience as there are a lot of options for the customers to choose from ie brand switching is high

2. While Discovery’s focus on digital cable will eventually pay off, as it is the inevitable future of broadcasting, it has also been expensive. Digital Cable is growing at a much slower pace than expected

Discovery Communications Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Discovery Communications SWOT Analysis:

1. More Online penetration would enhance reach and brand image

2. Product and services expansion

3. Discovery has cornered the educational media market. There is very little educational content on cable television, with reality shows and sitcoms bringing in the largest audiences

Discovery Communications Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Discovery Communications are as mentioned:

1 Competition

2 External changes (government, politics, taxes, etc)

3 Maturing categories, products, or services

4 Discovery is no longer the only provider of streaming content online

5 Because Discovery focuses on educational entertainment, much of their content appeals to educational institutions

Hence this concludes the Discovery Communications SWOT analysis.

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About Discovery Communications

Discovery Communications Overview
Parent Company	Discovery Communications
Category	Television channels and broadcasting
Sector	Media & Entertainment
Tagline/ Slogan	Explore Your World; There's no thrill like discovery;  The World is Just...Awesome;  Let's All Discover, Why No Myth Is Safe
USP	Highly educational channel
Discovery Communications STP
Segmentation	Segmentationing based on type of shows in television and internet
Target Market	Across educational segments of entertainment
Positioning	High quality educational shows

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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