A. C. Gilbert Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of A. C. Gilbert Company analyses the brand by its strengths, weaknesses, opportunities & threats. In A. C. Gilbert Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A. C. Gilbert Company to benchmark its business & performance as compared to the competitors. A. C. Gilbert Company is one of the leading brands in the media & entertainment sector.

The table below lists the A. C. Gilbert Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top A. C. Gilbert Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

A. C. Gilbert Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
A. C. Gilbert Company Brand Analysis
Parent Company

A.C. Gilbert


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

The toy that resembles structural steel


Chemistry sets, erector sets (like mechano), magic sets

A. C. Gilbert Company STP

Children toys

Target Group

Children from the middle and upper middle class


Building toys that resemble actual steel structures. Parent’s pride in structures made by children.

SWOT Analysis of A. C. Gilbert Company
A. C. Gilbert Company Strengths

Below are the Strengths in the SWOT Analysis of A. C. Gilbert Company:

1.  Was one of the largest and oldest toy companies in the world
2. Strategic acquisitions like that of Mechano and American Flyer to enter into the structural toys and toy trains market
3.  Strong brand name of “Erector Set” which was later used by the Gabriel company. The company continued to market it as a "The construction toy from A. C. Gilbert"

4. Strong brand name and had good availability

A. C. Gilbert Company Weaknesses

Here are the weaknesses in the A. C. Gilbert Company SWOT Analysis:

1. Poor management led to lack of performance
2. Lack of focused leadership as it was a family-run business
3. Some of it’s chemical lab toys are allegedly included in a list of the most wildly irresponsible vintage toys

A. C. Gilbert Company Opportunities

Following are the Opportunities in A. C. Gilbert Company SWOT Analysis:

1.  Opportunity to build on the strong brand name in the US market and expand to other verticals in the toys category
2. Opportunity to enter new markets around the world
3.  To leverage on its brand name and introduce more toys related to movies like James Bond (like they did in the past) for the target segment

A. C. Gilbert Company Threats

The threats in the SWOT Analysis of A. C. Gilbert Company are as mentioned:

1.  The fad toys change at a relatively fast pace in this market and this poses a continuous threat.
2. Threat of new entrants is high as the market can be entered easily
3. Poor publicity due to limited marketing

A. C. Gilbert Company Competition
A. C. Gilbert Company Competitors

Below are the top 2 competitors of A. C. Gilbert Company:

1. Lego
2. Mattel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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