A. C. Gilbert Company SWOT Analysis
Here is a detailed SWOT analysis of A. C. Gilbert Company covering strengths, weaknesses, opportunities and threats.
A. C. Gilbert Company Strengths
- Was one of the largest and oldest toy companies in the world
- Strategic acquisitions like that of Mechano and American Flyer to enter into the structural toys and toy trains market
- Strong brand name of “Erector Set” which was later used by the Gabriel company. The company continued to market it as a "The construction toy from A. C. Gilbert"
- Strong brand name and had good availability
Above are the strengths in the SWOT Analysis of A. C. Gilbert Company. The strengths of A. C. Gilbert Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A. C. Gilbert Company Weaknesses
- Poor management led to lack of performance
- Lack of focused leadership as it was a family-run business
- Some of it’s chemical lab toys are allegedly included in a list of the most wildly irresponsible vintage toys
These were the weaknesses in the A. C. Gilbert Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A. C. Gilbert Company Opportunities
- Opportunity to build on the strong brand name in the US market and expand to other verticals in the toys category
- Opportunity to enter new markets around the world
- To leverage on its brand name and introduce more toys related to movies like James Bond (like they did in the past) for the target segment
Above we covered the opportunities in A. C. Gilbert Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.
A. C. Gilbert Company Threats
- The fad toys change at a relatively fast pace in this market and this poses a continuous threat.
- Threat of new entrants is high as the market can be entered easily
- Poor publicity due to limited marketing
The threats in the SWOT Analysis of A. C. Gilbert Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the A. C. Gilbert Company SWOT analysis.
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About A. C. Gilbert Company
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| A. C. Gilbert Company Overview | |
|---|---|
| Parent Company |
A.C. Gilbert |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
The toy that resembles structural steel |
| USP |
Chemistry sets, erector sets (like mechano), magic sets |
| A. C. Gilbert Company STP | |
| Segmentation |
Children toys |
| Target Market |
Children from the middle and upper middle class |
| Positioning |
Building toys that resemble actual steel structures. Parent’s pride in structures made by children. |
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