Published in Media & Entertainment category by MBA Skool Team
Build-A-Bear Workshop is one of the leading brands in the media & entertainment sector. Build-A-Bear Workshop SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Build-A-Bear Workshop:
The company has created a lot of sub-brands and expanded their reach to zoos and such other places
In terms of product offerings, the company has also expanded to gift cards, clothing accessories etc so as to reduce its dependence on teddy bears
Presence of stores all across the USA and other countries with over 400 stores worldwide. This coupled with the opportunity to order online means they have a very good distribution system
Advertising to increase brand awareness through commercials and short feature films
Above are the strengths in the SWOT Analysis of Build-A-Bear Workshop. The strengths of Build-A-Bear Workshop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Build-A-Bear Workshop Weaknesses
”Create your own animal” statement has created a lot of legal problems for the company
The company must keep up with changing consumer preferences. Hence, the shelf-life for the toys is short
These were the weaknesses in the Build-A-Bear Workshop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Build-A-Bear Workshop Opportunities
To leverage its brand name and expand its reach further outside the US
To leverage the characters used in games etc. given theincrease in animation as they have done with “Angry Birds”
Use media like animated commercial movies for promotion
Above we covered the opportunities in Build-A-Bear Workshop SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Build-A-Bear Workshop Threats
The electronics companies are slowly taking over the “gift” market
Moving preference of children towards more electro-mechanical toys
Threat posed by Chinese manufacturers in the toy market
The threats in the SWOT Analysis of Build-A-Bear Workshop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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