Build-A-Bear Workshop SWOT Analysis, Competitors & USP
SWOT analysis of Build-A-Bear Workshop analyses the brand by its strengths, weaknesses, opportunities & threats. In Build-A-Bear Workshop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Build-A-Bear Workshop to benchmark its business & performance as compared to the competitors. Build-A-Bear Workshop is one of the leading brands in the media & entertainment sector.
The table below lists the Build-A-Bear Workshop SWOT (Strengths, Weaknesses, Opportunities, Threats), top Build-A-Bear Workshop competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Build-A-Bear Workshop Brand Analysis | |
|---|---|
| Parent Company |
Barclay and Manoil Manufacturing Company |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
Where Best Friends Are Made |
| USP |
Personalized bears |
| Build-A-Bear Workshop STP | |
| Segment |
Children |
| Target Group |
Girls (5-16 years) from the upper middle class |
| Positioning |
Allows children to make their own mascot |
| SWOT Analysis of Build-A-Bear Workshop | |
| Build-A-Bear Workshop Strengths |
Below are the Strengths in the SWOT Analysis of Build-A-Bear Workshop: 1.The company has created a lot of sub-brands and expanded their reach to zoos and such other places 2.In terms of product offerings, the company has also expanded to gift cards, clothing accessories etc so as to reduce its dependence on teddy bears 3. Presence of stores all across the USA and other countries with over 400 stores worldwide. This coupled with the opportunity to order online means they have a very good distribution system 4.Advertising to increase brand awareness through commercials and short feature films |
| Build-A-Bear Workshop Weaknesses |
Here are the weaknesses in the Build-A-Bear Workshop SWOT Analysis: 1.”Create your own animal” statement has created a lot of legal problems for the company 2. The company must keep up with changing consumer preferences. Hence, the shelf-life for the toys is short |
| Build-A-Bear Workshop Opportunities |
Following are the Opportunities in Build-A-Bear Workshop SWOT Analysis: 1.To leverage its brand name and expand its reach further outside the US 2. To leverage the characters used in games etc. given the increase in animation as they have done with “Angry Birds” 3.Use media like animated commercial movies for promotion |
| Build-A-Bear Workshop Threats |
The threats in the SWOT Analysis of Build-A-Bear Workshop are as mentioned: 1.The electronics companies are slowly taking over the “gift” market 2. Moving preference of children towards more electro-mechanical toys 3. Threat posed by Chinese manufacturers in the toy market |
| Build-A-Bear Workshop Competition | |
| Build-A-Bear Workshop Competitors |
Below are the top 3 competitors of Build-A-Bear Workshop: 1. Annalee Dolls 2. Toys R Us |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Build-A-Bear Workshop. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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