Discovery Toys SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Discovery Toys SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Discovery Toys, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Discovery Toys is one of the leading brands in the media & entertainment sector. The article below lists the Discovery Toys SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Discovery Toys

For Discovery Toys, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Discovery Toys Strengths

The strengths of Discovery Toys looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Discovery Toys :

1.Leading brand in toys for early childhood education

2.Wide product range starting from toys to be used at birth to those that can be used for children older than 8 years

3.Educational consultants to facilitate the correct usage of the toys to gain maximum impact

4.Specializes in toys for autistic children and those with special needs

Discovery Toys Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Discovery Toys SWOT Analysis:

1.Poor distribution in brick-and-mortar stores

2.Limited brand recall due to lack of advertising activities

Discovery Toys Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Discovery Toys SWOT Analysis:

1.To expand its reach to other global markets beyond USA and Canada

2.Venture further into educational material in the form of books

3.Expand presence through tie-ups with local stores across the USA

Discovery Toys Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Discovery Toys are as mentioned:

1.Increasing usage of educational applications on electronic devices poses a threat to these toys

2.Cheaper alternatives in the form of i-pad applications etc.

3.Easy cannibalization by other brands

Discovery Toys Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Discovery Toys:

1. Lego

2. Toys R Us

3. Funskool

Hence this concludes the Discovery Toys SWOT analysis.

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About Discovery Toys

Discovery Toys Overview
Parent Company

Discovery Toys


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Educational toys for kids of all ages

Discovery Toys STP

Parents interested in educational toys

Target Market

Young children from upper middle and upper class


Helping parents educate their children through toys

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Discovery Toys. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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