Discovery Toys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Discovery Toys analyses the brand by its strengths, weaknesses, opportunities & threats. In Discovery Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Discovery Toys to benchmark its business & performance as compared to the competitors. Discovery Toys is one of the leading brands in the media & entertainment sector.

The table below lists the Discovery Toys SWOT (Strengths, Weaknesses, Opportunities, Threats), top Discovery Toys competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Discovery Toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Discovery Toys Brand Analysis
Parent Company

Discovery Toys


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Educational toys for kids of all ages

Discovery Toys STP

Parents interested in educational toys

Target Group

Young children from upper middle and upper class


Helping parents educate their children through toys

SWOT Analysis of Discovery Toys
Discovery Toys Strengths

Below are the Strengths in the SWOT Analysis of Discovery Toys:

1.Leading brand in toys for early childhood education

2.Wide product range starting from toys to be used at birth to those that can be used for children older than 8 years

3.Educational consultants to facilitate the correct usage of the toys to gain maximum impact

4.Specializes in toys for autistic children and those with special needs

Discovery Toys Weaknesses

Here are the weaknesses in the Discovery Toys SWOT Analysis:

1.Poor distribution in brick-and-mortar stores

2.Limited brand recall due to lack of advertising activities

Discovery Toys Opportunities

Following are the Opportunities in Discovery Toys SWOT Analysis:

1.To expand its reach to other global markets beyond USA and Canada

2.Venture further into educational material in the form of books

3.Expand presence through tie-ups with local stores across the USA

Discovery Toys Threats

The threats in the SWOT Analysis of Discovery Toys are as mentioned:

1.Increasing usage of educational applications on electronic devices poses a threat to these toys

2.Cheaper alternatives in the form of i-pad applications etc.

3.Easy cannibalization by other brands

Discovery Toys Competition
Discovery Toys Competitors

Below are the top 3 competitors of Discovery Toys:

1. Lego

2. Toys R Us

3. Funskool

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Discovery Toys. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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