Discovery Toys SWOT Analysis, USP & Competitors

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SWOT Analysis of Discovery Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Discovery Toys

Parent Company

Discovery Toys


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Educational toys for kids of all ages



Parents interested in educational toys

Target Group

Young children from upper middle and upper class


Helping parents educate their children through toys

SWOT Analysis


1.Leading brand in toys for early childhood education

2.Wide product range starting from toys to be used at birth to those that can be used for children older than 8 years

3.Educational consultants to facilitate the correct usage of the toys to gain maximum impact

4.Specializes in toys for autistic children and those with special needs


1.Poor distribution in brick-and-mortar stores

2.Limited brand recall due to lack of advertising activities


1.To expand its reach to other global markets beyond USA and Canada

2.Venture further into educational material in the form of books

3.Expand presence through tie-ups with local stores across the USA


1.Increasing usage of educational applications on electronic devices poses a threat to these toys

2.Cheaper alternatives in the form of i-pad applications etc.

3.Easy cannibalization by other brands



1. Lego

2. Toys R Us

3. Funskool

The table above concludes the Discovery Toys SWOT analysis along with its marketing and brand parameters.


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