Cengage Learning SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cengage Learning analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cengage Learning SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cengage Learning to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cengage Learning is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cengage Learning competitors and includes Cengage Learning target market, segmentation, positioning & Unique Selling Proposition (USP).

Cengage Learning SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cengage Learning Brand Analysis
Parent Company

Cengage
Category

Printing & Publishing
Sector

Media & Entertainment
Tagline/ Slogan

Get inspired. Leave empowered.
USP

Develop and publish innovative teaching and learning products to meet the constantly changing needs
Cengage Learning STP
Cengage Learning Segmentation

Educational Books and catalogues
Cengage Learning Target Market

Higher education, professional and library references
Cengage Learning Positioning

Most respected and innovative source of teaching, learning and research solutions for academic, professional, trade and library markets
Cengage Learning SWOT Analysis
Cengage Learning Strengths

Below are the Strengths in the SWOT Analysis of Cengage Learning:

1. Brand Recognition and dealer loyalty
2. It has a global presence with operations in around 20 countries
3. It has both print as well as digital products including CourseMate, CourseMaster, Course360
4. Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc
Cengage Learning Weaknesses

Here are the weaknesses in the Cengage Learning SWOT Analysis:

1. Total overhead costs are too high and inflexible technology
2. Inability to increase market growth although it has resources
Cengage Learning Opportunities

Following are the Opportunities in Cengage Learning SWOT Analysis:

1.Synergies with other players to expand the distribution network
2.Differentiation through customer service excellence
3.Mergers and acquisitions with potential companies to increase the market share
Cengage Learning Threats

The threats in the SWOT Analysis of Cengage Learning are as mentioned:

1.Industry restructuring –by store categories and by supplier/retailer alliances
2.Cost of environmental legislation
3.Failure to capture convenience market growth
Cengage Learning Competition
Competitors

Below are the top 3 Cengage Learning competitors:

1. Scholastic learning
2.Pearson
3.McGraw Hills


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cengage Learning. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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