Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Cengage Learning analyses the brand by its strengths, weaknesses, opportunities & threats. In Cengage Learning SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cengage Learning to benchmark its business & performance as compared to the competitors. Cengage Learning is one of the leading brands in the media & entertainment sector.
The table below lists the Cengage Learning SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cengage Learning competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Develop and publish innovative teaching and learning products to meet the constantly changing needs
Cengage Learning STP
Educational Books and catalogues
Higher education, professional and library references
Most respected and innovative source of teaching, learning and research solutions for academic, professional, trade and library markets
SWOT Analysis of Cengage Learning
Cengage Learning Strengths
Below are the Strengths in the SWOT Analysis of Cengage Learning:
1. Brand Recognition and dealer loyalty 2. It has a global presence with operations in around 20 countries 3. It has both print as well as digital products including CourseMate, CourseMaster, Course360 4. Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc
Cengage Learning Weaknesses
Here are the weaknesses in the Cengage Learning SWOT Analysis:
1. Total overhead costs are too high and inflexible technology 2. Inability to increase market growth although it has resources
Cengage Learning Opportunities
Following are the Opportunities in Cengage Learning SWOT Analysis:
1.Synergies with other players to expand the distribution network 2.Differentiation through customer service excellence 3.Mergers and acquisitions with potential companies to increase the market share
Cengage Learning Threats
The threats in the SWOT Analysis of Cengage Learning are as mentioned:
1.Industry restructuring –by store categories and by supplier/retailer alliances 2.Cost of environmental legislation 3.Failure to capture convenience market growth
Cengage Learning Competition
Cengage Learning Competitors
Below are the top 3 competitors of Cengage Learning:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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