Cengage Learning SWOT Analysis, Competitors & USP
SWOT analysis of Cengage Learning analyses the brand by its strengths, weaknesses, opportunities & threats. In Cengage Learning SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cengage Learning to benchmark its business & performance as compared to the competitors. Cengage Learning is one of the leading brands in the media & entertainment sector.
The table below lists the Cengage Learning SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cengage Learning competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Cengage Learning Brand Analysis | |
|---|---|
| Parent Company |
Cengage |
| Category |
Printing & Publishing |
| Sector | |
| Tagline/ Slogan |
Get inspired. Leave empowered. |
| USP |
Develop and publish innovative teaching and learning products to meet the constantly changing needs |
| Cengage Learning STP | |
| Segment |
Educational Books and catalogues |
| Target Group |
Higher education, professional and library references |
| Positioning |
Most respected and innovative source of teaching, learning and research solutions for academic, professional, trade and library markets |
| SWOT Analysis of Cengage Learning | |
| Cengage Learning Strengths |
Below are the Strengths in the SWOT Analysis of Cengage Learning: 1. Brand Recognition and dealer loyalty |
| Cengage Learning Weaknesses |
Here are the weaknesses in the Cengage Learning SWOT Analysis: 1. Total overhead costs are too high and inflexible technology |
| Cengage Learning Opportunities |
Following are the Opportunities in Cengage Learning SWOT Analysis: 1.Synergies with other players to expand the distribution network |
| Cengage Learning Threats |
The threats in the SWOT Analysis of Cengage Learning are as mentioned: 1.Industry restructuring –by store categories and by supplier/retailer alliances |
| Cengage Learning Competition | |
| Cengage Learning Competitors |
Below are the top 3 competitors of Cengage Learning: 1. Scholastic learning |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cengage Learning. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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