Cengage Learning SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3326

SWOT Analysis of Cengage Learning with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cengage Learning

Parent Company



Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Get inspired. Leave empowered.


Develop and publish innovative teaching and learning products to meet the constantly changing needs

Cengage Learning STP


Educational Books and catalogues

Target Group

Higher education, professional and library references


Most respected and innovative source of teaching, learning and research solutions for academic, professional, trade and library markets

Cengage Learning SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cengage Learning :

1. Brand Recognition and dealer loyalty
2. It has a global presence with operations in around 20 countries
3. It has both print as well as digital products including CourseMate, CourseMaster, Course360
4. Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc


1. Total overhead costs are too high and inflexible technology
2. Inability to increase market growth although it has resources


1.Synergies with other players to expand the distribution network
2.Differentiation through customer service excellence
3.Mergers and acquisitions with potential companies to increase the market share


1.Industry restructuring –by store categories and by supplier/retailer alliances
2.Cost of environmental legislation
3.Failure to capture convenience market growth

Cengage Learning Competition


Below are the 3 main Cengage Learning competitors :

1. Scholastic learning
3.McGraw Hills

The brandguide table above concludes the Cengage Learning SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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