Cengage Learning SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cengage Learning analyses the brand by its strengths, weaknesses, opportunities & threats. In Cengage Learning SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cengage Learning to benchmark its business & performance as compared to the competitors. Cengage Learning is one of the leading brands in the media & entertainment sector.

The article below lists the Cengage Learning SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cengage Learning SWOT Analysis:

SWOT Analysis of Cengage Learning

For Cengage Learning, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cengage Learning Strengths

The strengths of Cengage Learning looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cengage Learning :

1. Brand Recognition and dealer loyalty
2. It has a global presence with operations in around 20 countries
3. It has both print as well as digital products including CourseMate, CourseMaster, Course360
4. Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc

Cengage Learning Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cengage Learning SWOT Analysis:

1. Total overhead costs are too high and inflexible technology
2. Inability to increase market growth although it has resources

Cengage Learning Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cengage Learning SWOT Analysis:

1.Synergies with other players to expand the distribution network
2.Differentiation through customer service excellence
3.Mergers and acquisitions with potential companies to increase the market share

Cengage Learning Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cengage Learning are as mentioned:

1.Industry restructuring –by store categories and by supplier/retailer alliances
2.Cost of environmental legislation
3.Failure to capture convenience market growth

Cengage Learning Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cengage Learning:

1. Scholastic learning
3.McGraw Hills

Hence this concludes the Cengage Learning SWOT analysis.

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About Cengage Learning

Cengage Learning Overview
Parent Company



Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Get inspired. Leave empowered.


Develop and publish innovative teaching and learning products to meet the constantly changing needs

Cengage Learning STP

Educational Books and catalogues

Target Market

Higher education, professional and library references


Most respected and innovative source of teaching, learning and research solutions for academic, professional, trade and library markets

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cengage Learning. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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