Cengage Learning SWOT Analysis

Cengage Learning SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cengage Learning, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Cengage Learning is one of the leading brands in the media & entertainment sector. The article below lists the Cengage Learning SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Cengage Learning Strengths

The strengths of Cengage Learning looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Cengage Learning :

1. Brand Recognition and dealer loyalty
2. It has a global presence with operations in around 20 countries
3. It has both print as well as digital products including CourseMate, CourseMaster, Course360
4. Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc

Cengage Learning Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Cengage Learning SWOT Analysis:

1. Total overhead costs are too high and inflexible technology
2. Inability to increase market growth although it has resources

Cengage Learning Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Cengage Learning SWOT Analysis:

1.Synergies with other players to expand the distribution network
2.Differentiation through customer service excellence
3.Mergers and acquisitions with potential companies to increase the market share

Cengage Learning Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Cengage Learning are as mentioned:

1.Industry restructuring –by store categories and by supplier/retailer alliances
2.Cost of environmental legislation
3.Failure to capture convenience market growth

Hence this concludes the Cengage Learning SWOT analysis.

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About Cengage Learning

Cengage Learning Overview
Parent Company	Cengage
Category	Printing & Publishing
Sector	Media & Entertainment
Tagline/ Slogan	Get inspired. Leave empowered.
USP	Develop and publish innovative teaching and learning products to meet the constantly changing needs
Cengage Learning STP
Segmentation	Educational Books and catalogues
Target Market	Higher education, professional and library references
Positioning	Most respected and innovative source of teaching, learning and research solutions for academic, professional, trade and library markets

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cengage Learning. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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