Cengage Learning SWOT Analysis
Cengage Learning is one of the leading brands in the media & entertainment sector. Cengage Learning SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cengage Learning:
Quick Glance:
Cengage Learning Strengths
- Brand Recognition and dealer loyalty
- It has a global presence with operations in around 20 countries
- It has both print as well as digital products including CourseMate, CourseMaster, Course360
- Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc
Above are the strengths in the SWOT Analysis of Cengage Learning. The strengths of Cengage Learning looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cengage Learning Weaknesses
- Total overhead costs are too high and inflexible technology
- Inability to increase market growth although it has resources
These were the weaknesses in the Cengage Learning SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cengage Learning Opportunities
- Synergies with other players to expand the distribution network
- Differentiation through customer service excellence
- Mergers and acquisitions with potential companies to increase the market share
Above we covered the opportunities in Cengage Learning SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cengage Learning Threats
- Industry restructuring –by store categories and by supplier/retailer alliances
- Cost of environmental legislation
- Failure to capture convenience market growth
The threats in the SWOT Analysis of Cengage Learning are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cengage Learning SWOT analysis.
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About Cengage Learning
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cengage Learning Overview | |
|---|---|
| Parent Company |
Cengage |
| Category |
Printing & Publishing |
| Sector | |
| Tagline/ Slogan |
Get inspired. Leave empowered. |
| USP |
Develop and publish innovative teaching and learning products to meet the constantly changing needs |
| Cengage Learning STP | |
| Segmentation |
Educational Books and catalogues |
| Target Market |
Higher education, professional and library references |
| Positioning |
Most respected and innovative source of teaching, learning and research solutions for academic, professional, trade and library markets |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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