EROS International SWOT Analysis, Competitors & USP

EROS International SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of EROS International, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like EROS International to benchmark its business & performance as compared to the competitors, and make strategic improvements. EROS International is one of the leading brands in the media & entertainment sector.

The article below lists the EROS International SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the EROS International SWOT Analysis:

SWOT Analysis of EROS International

For EROS International, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

EROS International Strengths

The strengths of EROS International looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of EROS International :

1. Extensive content library of over 1900 films, plus another 700 films for which they digital rights only built up over three decades
2. Apart from the above films, the Group also has a slate of regional films in Marathi & Punjabi as well as Tamil films through its subsidiary Ayngaran and some smaller scale Hindi releases.

3. Distribution network allows tailoring of marketing arrangements for each local market.

4. Increased margins through self-distribution

5 internationally across all formats.

6. The group distribution network of over 50 countries

7. Strong online presence.

8. Business in home and digital media and In house VFX studio.

9.A selection of our Theatrical Partners such as PVR which help in cross branding.

EROS International Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the EROS International SWOT Analysis:

1.Conflict of interest between the big stars due to involvement of many stars

2. Non availability of exhibition centers

EROS International Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in EROS International SWOT Analysis:

1.Cross branding initiatives for increasing revenues.

2. Due to availability of huge infra for post-production they can use it for projects outside the production house.

3. Merger or acquisition of exhibition to add the final component of film production house.

EROS International Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of EROS International are as mentioned:

1.Competition for foreign players in both domestic and foreign markets.

2. Change in tastes of film viewing in the domestic markets.

3. Film piracy

EROS International Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of EROS International:

1. Red Chillies entertainment

2.  Universal entertainment

3. UTV Motion

Hence this concludes the EROS International SWOT analysis.

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About EROS International

EROS International Overview
Parent Company	EROS International
Category	Film production and Distribution and television syndication
Sector	Media & Entertainment
Tagline/ Slogan	-
USP	High quality and high budgeted movies
EROS International STP
Segmentation	Segmentationing based on geographic locations
Target Market	Across all segments in India and south Asian countries
Positioning	High and rich film base and very high budgeted movies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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