EROS International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of EROS International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In EROS International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like EROS International to benchmark its business & performance as compared to the competitors and industry. EROS International is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top EROS International competitors and includes EROS International target market, segmentation, positioning & Unique Selling Proposition (USP).

EROS International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
EROS International Brand Analysis
Parent Company

EROS International

Category

Film production and Distribution and television syndication

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

High quality and high budgeted movies

EROS International STP
EROS International Segmentation

EROS International Segmentationing based on geographic locations

EROS International Target Market

Across all segments in India and south Asian countries

EROS International Positioning

High and rich film base and very high budgeted movies

EROS International SWOT Analysis
EROS International Strengths

Below are the Strengths in the SWOT Analysis of EROS International:

1. Extensive content library of over 1900 films, plus another 700 films for which they digital rights only built up over three decades
2. Apart from the above films, the Group also has a slate of regional films in Marathi & Punjabi as well as Tamil films through its subsidiary Ayngaran and some smaller scale Hindi releases.

3. Distribution network allows tailoring of marketing arrangements for each local market.

4. Increased margins through self-distribution

5 internationally across all formats.

6. The group distribution network of over 50 countries

7. Strong online presence.

8. Business in home and digital media and In house VFX studio.

9.A selection of our Theatrical Partners such as PVR which help in cross branding.

EROS International Weaknesses

Here are the weaknesses in the EROS International SWOT Analysis:

1.Conflict of interest between the big stars due to involvement of many stars

2. Non availability of exhibition centers

EROS International Opportunities

Following are the Opportunities in EROS International SWOT Analysis:

1.Cross branding initiatives for increasing revenues.

2. Due to availability of huge infra for post-production they can use it for projects outside the production house.

3. Merger or acquisition of exhibition to add the final component of film production house.

EROS International Threats

The threats in the SWOT Analysis of EROS International are as mentioned:

1.Competition for foreign players in both domestic and foreign markets.

2. Change in tastes of film viewing in the domestic markets.

3. Film piracy

EROS International Competition
Competitors

Below are the top 3 EROS International competitors:

1. Red Chillies entertainment

2.  Universal entertainment

3. UTV Motion


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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