EROS International SWOT Analysis
EROS International is one of the leading brands in the media & entertainment sector. EROS International SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of EROS International:
Quick Glance:
EROS International Strengths
- Extensive content library of over 1900 films, plus another 700 films for which they digital rights only built up over three decades
- Apart from the above films, the Group also has a slate of regional films in Marathi & Punjabi as well as Tamil films through its subsidiary Ayngaran and some smaller scale Hindi releases.
- Distribution network allows tailoring of marketing arrangements for each local market.
- Increased margins through self-distribution
- internationally across all formats.
- The group distribution network of over 50 countries
- Strong online presence.
- Business in home and digital media and In house VFX studio.
- A selection of our Theatrical Partners such as PVR which help in cross branding.
Above are the strengths in the SWOT Analysis of EROS International. The strengths of EROS International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
EROS International Weaknesses
- Conflict of interest between the big stars due to involvement of many stars
- Non availability of exhibition centers
These were the weaknesses in the EROS International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
EROS International Opportunities
- Cross branding initiatives for increasing revenues.
- Due to availability of huge infra for post-production they can use it for projects outside the production house.
- Merger or acquisition of exhibition to add the final component of film production house.
Above we covered the opportunities in EROS International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
EROS International Threats
- Competition for foreign players in both domestic and foreign markets.
- Change in tastes of film viewing in the domestic markets.
- Film piracy
The threats in the SWOT Analysis of EROS International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the EROS International SWOT analysis.
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About EROS International
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| EROS International Overview | |
|---|---|
| Parent Company |
EROS International |
| Category |
Film production and Distribution and television syndication |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
High quality and high budgeted movies |
| EROS International STP | |
| Segmentation |
Segmentationing based on geographic locations |
| Target Market |
Across all segments in India and south Asian countries |
| Positioning |
High and rich film base and very high budgeted movies |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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