Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of RTL Group analyses the brand by its strengths, weaknesses, opportunities & threats. In RTL Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like RTL Group to benchmark its business & performance as compared to the competitors. RTL Group is one of the leading brands in the media & entertainment sector.
The table below lists the RTL Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top RTL Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Europe's second largest TV, radio and production company after the BBC
RTL Group STP
Adventure TV and Radio listening audience
Televised content such as game shows and soaps, Radio audience
Entertainment reaching for the masses
SWOT Analysis of RTL Group
RTL Group Strengths
Below are the Strengths in the SWOT Analysis of RTL Group:
1. Merit Programming Content owing to ownership 2. Pan-European Presence 3. Strengthened Radio Content
4. Have a strong workforce of over 12,000 employees
5. It has its presence in over 10 countries through 50TV channels and 30 radio channels
6. It is also the producer of leading reality shows and soap operas
RTL Group Weaknesses
Here are the weaknesses in the RTL Group SWOT Analysis:
1. Intense competition means brand growth is limited 2. Less presence in emerging economies
RTL Group Opportunities
Following are the Opportunities in RTL Group SWOT Analysis:
1. Inorganic growth to acquire new broadcasting rights 2. Emergence into online radio
3. Tie-ups and partnerships with international companies
RTL Group Threats
The threats in the SWOT Analysis of RTL Group are as mentioned:
1. Emergence and Diversification of other conglomerate sectors 2. Competitors coming up with niche-focused segments like children.
RTL Group Competition
RTL Group Competitors
Below are the top 3 competitors of RTL Group:
1. Prosibien 2. CANAL+ Groupe 3. Télévision Française 1 S.A.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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