SWOT Analysis of RTL Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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RTL Group |
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Parent Company |
Bertelsmann |
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Category |
Broadcasting and Cables |
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Sector |
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Tagline/ Slogan |
The leading European Entertainment Network |
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USP |
Europe's second largest TV, radio and production company after the BBC |
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RTL Group STP |
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Segment |
Adventure TV and Radio listening audience |
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Target Group |
Televised content such as game shows and soaps, Radio audience |
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Positioning |
Entertainment reaching for the masses |
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RTL Group SWOT Analysis |
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Strengths |
1. Merit Programming Content owing to ownership 4. Have a strong workforce of over 12,000 employees 5. It has its presence in over 10 countries through 50TV channels and 30 radio channels 6. It is also the producer of leading reality shows and soap operas |
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Weaknesses |
1. Intense competition means brand growth is limited |
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Opportunities |
1. Inorganic growth to acquire new broadcasting rights 3. Tie-ups and partnerships with international companies |
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Threats |
1. Emergence and Diversification of other conglomerate sectors |
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RTL Group Competition |
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Competitors |
1. Prosibien |
The brandguide table above concludes the RTL Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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