RTL Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of RTL Group analyses the brand by its strengths, weaknesses, opportunities & threats. In RTL Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like RTL Group to benchmark its business & performance as compared to the competitors. RTL Group is one of the leading brands in the media & entertainment sector.

The table below lists the RTL Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top RTL Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

RTL Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
RTL Group Brand Analysis
Parent Company

Bertelsmann

Category

Broadcasting and Cables

Sector

Media & Entertainment

Tagline/ Slogan

The leading European Entertainment Network

USP

Europe's second largest TV, radio and production company after the BBC

RTL Group STP
Segment

Adventure TV and Radio listening audience

Target Group

Televised content such as game shows and soaps, Radio audience

Positioning

Entertainment reaching for the masses

SWOT Analysis of RTL Group
RTL Group Strengths

Below are the Strengths in the SWOT Analysis of RTL Group:

1. Merit Programming Content owing to ownership
2. Pan-European Presence
3. Strengthened Radio Content

4. Have a strong workforce of over 12,000 employees

5. It has its presence in over 10 countries through 50TV channels and 30 radio channels

6. It is also the producer of leading reality shows and soap operas

RTL Group Weaknesses

Here are the weaknesses in the RTL Group SWOT Analysis:

1. Intense competition means brand growth is limited
2. Less presence in emerging economies

RTL Group Opportunities

Following are the Opportunities in RTL Group SWOT Analysis:

1. Inorganic growth to acquire new broadcasting rights
2. Emergence into online radio

3. Tie-ups and partnerships with international companies

RTL Group Threats

The threats in the SWOT Analysis of RTL Group are as mentioned:

1. Emergence and Diversification of other conglomerate sectors
2. Competitors coming up with niche-focused segments like children.

RTL Group Competition
RTL Group Competitors

Below are the top 3 competitors of RTL Group:

1. Prosibien
2. CANAL+ Groupe
3. Télévision Française 1 S.A.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to RTL Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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