RTL Group SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3320
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SWOT Analysis of RTL Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RTL Group

Parent Company

Bertelsmann

Category

Broadcasting and Cables

Sector

Media & Entertainment

Tagline/ Slogan

The leading European Entertainment Network

USP

Europe's second largest TV, radio and production company after the BBC

RTL Group STP

Segment

Adventure TV and Radio listening audience

Target Group

Televised content such as game shows and soaps, Radio audience

Positioning

Entertainment reaching for the masses

RTL Group SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RTL Group :

1. Merit Programming Content owing to ownership
2. Pan-European Presence
3. Strengthened Radio Content

4. Have a strong workforce of over 12,000 employees

5. It has its presence in over 10 countries through 50TV channels and 30 radio channels

6. It is also the producer of leading reality shows and soap operas

Weaknesses

1. Intense competition means brand growth is limited
2. Less presence in emerging economies

Opportunities

1. Inorganic growth to acquire new broadcasting rights
2. Emergence into online radio

3. Tie-ups and partnerships with international companies

Threats

1. Emergence and Diversification of other conglomerate sectors
2. Competitors coming up with niche-focused segments like children.

RTL Group Competition

Competitors

Below are the 3 main RTL Group competitors :

1. Prosibien
2. CANAL+ Groupe
3. Télévision Française 1 S.A.


The brandguide table above concludes the RTL Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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