RTL Group SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2920
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SWOT Analysis of RTL Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RTL Group

Parent Company

Bertelsmann

Category

Broadcasting and Cables

Sector

Media and Entertainment

Tagline/ Slogan

The leading European Entertainment Network

USP

Europe's second largest TV, radio and production company after the BBC

STP

Segment

Adventure TV and Radio listening audience

Target Group

Televised content such as game shows and soaps, Radio audience

Positioning

Entertainment reaching for the masses

SWOT Analysis

Strengths

1. Merit Programming Content owing to ownership
2. Pan-European Presence
3. Strengthened Radio Content

4. Have a strong workforce of over 12,000 employees

5. It has its presence in over 10 countries through 50TV channels and 30 radio channels

6. It is also the producer of leading reality shows and soap operas

Weaknesses

1. Intense competition means brand growth is limited
2. Less presence in emerging economies

Opportunities

1. Inorganic growth to acquire new broadcasting rights
2. Emergence into online radio

3. Tie-ups and partnerships with international companies

Threats

1. Emergence and Diversification of other conglomerate sectors
2. Competitors coming up with niche-focused segments like children.

Competition

Competitors

1. Prosibien
2. CANAL+ Groupe
3. Télévision Française 1 S.A.


The table above concludes the RTL Group SWOT analysis along with its marketing and brand parameters.

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