RTL Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of RTL Group analyses the brand by its strengths, weaknesses, opportunities & threats. In RTL Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like RTL Group to benchmark its business & performance as compared to the competitors. RTL Group is one of the leading brands in the media & entertainment sector.

The article below lists the RTL Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the RTL Group SWOT Analysis:

SWOT Analysis of RTL Group

For RTL Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

RTL Group Strengths

The strengths of RTL Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of RTL Group :

1. Merit Programming Content owing to ownership
2. Pan-European Presence
3. Strengthened Radio Content

4. Have a strong workforce of over 12,000 employees

5. It has its presence in over 10 countries through 50TV channels and 30 radio channels

6. It is also the producer of leading reality shows and soap operas

RTL Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the RTL Group SWOT Analysis:

1. Intense competition means brand growth is limited
2. Less presence in emerging economies


RTL Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in RTL Group SWOT Analysis:

1. Inorganic growth to acquire new broadcasting rights
2. Emergence into online radio

3. Tie-ups and partnerships with international companies

RTL Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of RTL Group are as mentioned:

1. Emergence and Diversification of other conglomerate sectors
2. Competitors coming up with niche-focused segments like children.


RTL Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of RTL Group:

1. Prosibien
2. CANAL+ Groupe
3. Télévision Française 1 S.A.

Hence this concludes the RTL Group SWOT analysis.

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About RTL Group

RTL Group Overview
Parent Company

Bertelsmann

Category

Broadcasting and Cables

Sector

Media & Entertainment

Tagline/ Slogan

The leading European Entertainment Network

USP

Europe's second largest TV, radio and production company after the BBC

RTL Group STP
Segmentation

Adventure TV and Radio listening audience

Target Market

Televised content such as game shows and soaps, Radio audience

Positioning

Entertainment reaching for the masses


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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