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MSN SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: October 19, 2023Read time:

Here is a detailed SWOT analysis of MSN covering strengths, weaknesses, opportunities and threats.

MSN Strengths

  1. MSN is one of the early market entrants with strong backing of brand Microsoft
  2. Constant expansion of services offered by the company
  3. MSN offers a wide range of services like messenger, news, search, email etc.
  4. A wide customer base early entry and trusted parent company
  5. One of the most all-time popular internet website
  6. Services like HotMail, MSN Messenger, MSN Explorer are popular sub-brands of MSN
  7. Strong brand name as the website & its services have been among the top since 1995
  8. Apart from the US, MSN has a strong presence in Australia, China & other countries

Above are the strengths in the SWOT Analysis of MSN. The strengths of MSN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MSN Weaknesses

  1. No key differentiator feature compared to competitors
  2. Increasing penetration & usage of social media has diverted users from MSN & similar websites

These were the weaknesses in the MSN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MSN Opportunities

  1. The markets devoid of internet are a huge potential to be tapped
  2. Integrating more social websites and mobile service providers can help MSN further grow its presence
  3. The present customers of Microsoft products and services

Above we covered the opportunities in MSN SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MSN Threats

  1. Competitors present in the market can affect the business of MSN
  2. Upcoming dedicated websites single service like e-mail or news
  3. New innovations in contemporary competitors

The threats in the SWOT Analysis of MSN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the MSN SWOT analysis.

About MSN

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MSN Overview
Parent Company



Website- Search Engine


Media & Entertainment

Tagline/ Slogan

More than an impression


MSN is an assortment of internet sites and services provided by Microsoft


Internet utilizing computer users

Target Market

Internet users inclined towards multimedia and internet users through dial-up connection


MSN is positioned as a dial-up internet service provider and assortment of websites as well as multimedia services

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to MSN. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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