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Yahoo SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: October 09, 2023Read time:

Here is a detailed SWOT analysis of Yahoo covering strengths, weaknesses, opportunities and threats.

Yahoo Strengths

  1. Yahoo is a simple and easy to use interface, and one of the most popular websites & search engines globally
  2. Fast and very relevant search, free for customers & users
  3. Yahoo has over 8000 employees globally in the organization
  4. Well integrated range of products and services for customers
  5. One of the most recognized brands with over 350 million users
  6. Yahoo is best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services.
  7. Yahoo! itself claims it attracts "more than half a billion consumers every month in more than 30 languages
  8. The financial strength of Yahoo can be seen from its presence on the NASDAQ

Above are the strengths in the SWOT Analysis of Yahoo. The strengths of Yahoo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Yahoo Weaknesses

  1. Tough competition from players affecting advertising revenues & allegations of data leaks
  2. Yahoo has been losing ground to the competitors despite first mover advantage

These were the weaknesses in the Yahoo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Yahoo Opportunities

  1. The markets devoid of internet especially in the emerging economies can be tapped by Yahoo
  2. Acquiring more partnerships with different companies to widen the market of integrated products
  3. Ads from businesses not having online presence
  4. Acquisition of smaller websites to drive more traffic to Yahoo

Above we covered the opportunities in Yahoo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Yahoo

Yahoo Threats

  1. Can be subjected to manipulation and misuse
  2. Yahoo is at a risk of being involved into legal intricacies due to breach of privacy
  3. Newly emerging competitive search engines and Social networking sites are working as advertisement markets which is stealing the share
  4. Restrictions applied by Governments in terms of content

The threats in the SWOT Analysis of Yahoo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Yahoo SWOT analysis.

About Yahoo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Yahoo Overview
Parent Company

Oath Inc


Website- Internet and Computer software


Media & Entertainment

Tagline/ Slogan

Search, Ads & Apps


Yahoo is a very popular and trusted online brand

Yahoo STP

Internet utilizing computer users

Target Market

Customers using products and business advertisers


Yahoo is positioned as a democratic and unbiased search engine

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Yahoo. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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