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Informa SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: February 21, 2024Read time:

Here is a detailed SWOT analysis of Informa covering strengths, weaknesses, opportunities and threats.

Informa Strengths

  1. It publishes books and journals with over 55,000 titles
  2. Global reach and breadth of offer is unique with around 8,000 employees working in 150 offices in over 40 countries
  3. Technology to deliver dynamic, multi-platform solutions tailored to customers needs
  4. High quality subscription income, Digital income, geographical expansion and resilient events
  5. Strong brand name and a stable financial performance

Above are the strengths in the SWOT Analysis of Informa. The strengths of Informa looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Informa Weaknesses

  1. It does not have direct authority on its publishing companies in academic, professional and events & training
  2. Although global it has less market share when compared to its rivals
  3. Influence on the global market is compromised

These were the weaknesses in the Informa SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Informa Opportunities

  1. Business expansion into professional Educational publications
  2. Optimize the number of brands to meet local needs of every country
  3. Acquire global brands to have Infrastructure globally

Above we covered the opportunities in Informa SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Informa Threats

  1. Increase in content provision by other dominant players like Reed Elsevier
  2. Internet and pirated information is a direct substitute for the critical information

The threats in the SWOT Analysis of Informa are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Informa SWOT analysis.

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About Informa

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Informa Overview
Parent Company



Print & Publishing


Media & Entertainment

Tagline/ Slogan

Bringing knowledge to life


Up-to-the minute information and highly specialist skills and services

Informa STP

Content and research publishing

Target Market

Academics, businesses and research individuals


Offers structured, research and business-critical information

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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