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MEGA Brands America SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: October 03, 2023Read time:

Here is a detailed SWOT analysis of MEGA Brands America covering strengths, weaknesses, opportunities and threats.

MEGA Brands America Strengths

  1. Variety of products like building blocks, puzzles, colouring set etc.
  2. License to use popular characters like Barbie and Power Rangers
  3. Focus on safe products for children
  4. Distribution network in over 100 countries
  5. TIe-ups for producing branded character products

Above are the strengths in the SWOT Analysis of MEGA Brands America. The strengths of MEGA Brands America looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MEGA Brands America Weaknesses

  1. Low focus on marketing and limited global reach means market share is low
  2. Involvement in lawsuits, gave it a bad name

These were the weaknesses in the MEGA Brands America SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MEGA Brands America Opportunities

  1. Can introduce unique products which can be marketed globally
  2. Focus on new marketing campaigns for increase brand recall
  3. Can have associations with leading e-tailers

Above we covered the opportunities in MEGA Brands America SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MEGA Brands America Threats

  1. Intense competition from competitors
  2. Fluctuating economic scenarios and unstable currency values
  3. Unfavorable govt and political conditions can also affect exports

The threats in the SWOT Analysis of MEGA Brands America are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the MEGA Brands America SWOT analysis.

Read Similar SWOT analysis

About MEGA Brands America

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MEGA Brands America Overview
Parent Company

MEGA Brands Inc.


Arts, stationery, toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



MEGA bloks brand is very popular among children

MEGA Brands America STP

Children and kids toys and puzzle games

Target Market

Children (2-10 years) with preference for puzzles and building blocks


Interactive games

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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