Oxford University Press SWOT Analysis, USP & Competitors

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SWOT Analysis of Oxford University Press with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oxford University Press

Parent Company

University of Oxford


Printing & Publishing


Media and Entertainment

Tagline/ Slogan



High quality academic and reference works, educational texts and dictionaries catering to a diverse range of students and scholars



All kinds of publishing needs

Target Group

Educational sector and Dictionaries


Best publisher for educational resources in the world

SWOT Analysis


1. Publishes 6000 titles and sells more than 110 million units each year
2. Offers publishing to specific needs of local markets
3. The range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks.
4.  Its editorial strengths have ensured that its publications are closely interwoven with local needs, while reaching a global audience

5. Strong brand name and a stable financial performance


1.Huge revenue is mostly from the dictionary segment

2. Schools publishing  continues to be the mainstay of the Press’s

International Division operations, and a large part of its UK  publishing  through Oxford Education
3. Premium content is still not affordable which means limited audience


1. Increase in the share of the emerging markets as they contributed substantial part of its revenue
2. Increase in journals retentions and acquisitions
3. Digital development continues to be an increasingly important part of schools publishing around the world


1. Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online
2. The pressure on institutional library budgets in developed markets
3. Digitization and the rapid growth of online products



1.Pearson PLC
2.Wiley & Sons Pvt Ltd
3.Cengage Learning

The table above concludes the Oxford University Press SWOT analysis along with its marketing and brand parameters.


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