Oxford University Press SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Oxford University Press SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Oxford University Press, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oxford University Press to benchmark its business & performance as compared to the competitors, and make strategic improvements. Oxford University Press is one of the leading brands in the media & entertainment sector.

The article below lists the Oxford University Press SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oxford University Press SWOT Analysis:

SWOT Analysis of Oxford University Press

For Oxford University Press, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oxford University Press Strengths

The strengths of Oxford University Press looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oxford University Press :

1. Publishes 6000 titles and sells more than 110 million units each year
2. Offers publishing to specific needs of local markets
3. The range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks.
4.  Its editorial strengths have ensured that its publications are closely interwoven with local needs, while reaching a global audience

5. Strong brand name and a stable financial performance

Oxford University Press Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oxford University Press SWOT Analysis:

1.Huge revenue is mostly from the dictionary segment

2. Schools publishing  continues to be the mainstay of the Press’s

International Division operations, and a large part of its UK  publishing  through Oxford Education
3. Premium content is still not affordable which means limited audience

Oxford University Press Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oxford University Press SWOT Analysis:

1. Increase in the share of the emerging markets as they contributed substantial part of its revenue
2. Increase in journals retentions and acquisitions
3. Digital development continues to be an increasingly important part of schools publishing around the world

Oxford University Press Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oxford University Press are as mentioned:

1. Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online
2. The pressure on institutional library budgets in developed markets
3. Digitization and the rapid growth of online products

Oxford University Press Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Oxford University Press:

1.Pearson PLC
2.Wiley & Sons Pvt Ltd
3.Cengage Learning

Hence this concludes the Oxford University Press SWOT analysis.

Continue reading more about the brand/company.

About Oxford University Press

Oxford University Press Overview
Parent Company

University of Oxford


Printing & Publishing


Media & Entertainment

Tagline/ Slogan



High quality academic and reference works, educational texts and dictionaries catering to a diverse range of students and scholars

Oxford University Press STP

All kinds of publishing needs

Target Market

Educational sector and Dictionaries


Best publisher for educational resources in the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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