Oxford University Press SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Oxford University Press analyses the brand by its strengths, weaknesses, opportunities & threats. In Oxford University Press SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oxford University Press to benchmark its business & performance as compared to the competitors. Oxford University Press is one of the leading brands in the media & entertainment sector.

The table below lists the Oxford University Press SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oxford University Press competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Oxford University Press SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oxford University Press Brand Analysis
Parent Company

University of Oxford


Printing & Publishing


Media & Entertainment

Tagline/ Slogan



High quality academic and reference works, educational texts and dictionaries catering to a diverse range of students and scholars

Oxford University Press STP

All kinds of publishing needs

Target Group

Educational sector and Dictionaries


Best publisher for educational resources in the world

SWOT Analysis of Oxford University Press
Oxford University Press Strengths

Below are the Strengths in the SWOT Analysis of Oxford University Press:

1. Publishes 6000 titles and sells more than 110 million units each year
2. Offers publishing to specific needs of local markets
3. The range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks.
4.  Its editorial strengths have ensured that its publications are closely interwoven with local needs, while reaching a global audience

5. Strong brand name and a stable financial performance

Oxford University Press Weaknesses

Here are the weaknesses in the Oxford University Press SWOT Analysis:

1.Huge revenue is mostly from the dictionary segment

2. Schools publishing  continues to be the mainstay of the Press’s

International Division operations, and a large part of its UK  publishing  through Oxford Education
3. Premium content is still not affordable which means limited audience

Oxford University Press Opportunities

Following are the Opportunities in Oxford University Press SWOT Analysis:

1. Increase in the share of the emerging markets as they contributed substantial part of its revenue
2. Increase in journals retentions and acquisitions
3. Digital development continues to be an increasingly important part of schools publishing around the world

Oxford University Press Threats

The threats in the SWOT Analysis of Oxford University Press are as mentioned:

1. Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online
2. The pressure on institutional library budgets in developed markets
3. Digitization and the rapid growth of online products

Oxford University Press Competition
Oxford University Press Competitors

Below are the top 3 competitors of Oxford University Press:

1.Pearson PLC
2.Wiley & Sons Pvt Ltd
3.Cengage Learning

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oxford University Press. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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