Super Cassettes Industry T-Series SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Super Cassettes Industry T-Series analyses the brand by its strengths, weaknesses, opportunities & threats. In Super Cassettes Industry T-Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Super Cassettes Industry T-Series to benchmark its business & performance as compared to the competitors. Super Cassettes Industry T-Series is one of the leading brands in the media & entertainment sector.

The table below lists the Super Cassettes Industry T-Series SWOT (Strengths, Weaknesses, Opportunities, Threats), top Super Cassettes Industry T-Series competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Super Cassettes Industry T-Series SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Super Cassettes Industry T-Series Brand Analysis
Parent Company

Super Cassettes Industries Ltd (SCIL)


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

Music can change the world


Pursue excellence in quality with future in mind. To keep abreast of changing consumer perceptions. To provide comprehensive value for money to discerning customers.

Super Cassettes Industry T-Series STP

Web and Mobile music market; Digital Music market

Target Group

New film Musicand Old Film Music listeners. Apart from it there are devotional, regional film music and international music listeners. Distribution also depends on genre of music (Rock, hip hop, Jazz, classical)


India's No.1 Music label company, believes in bringing world close together through its music

SWOT Analysis of Super Cassettes Industry T-Series
Super Cassettes Industry T-Series Strengths

Below are the Strengths in the SWOT Analysis of Super Cassettes Industry T-Series:

1.Largest producer and publisher of music and video in Indiaunder world famous trade mark T-series

2. T-series controls more thanhalf share of the Indian music market

3. More than 40+Hindi films on the floor on which T-series holds the audio/video copyright

4. Extensive captive talent pool of author’s composers and performance artists

5. Large brand basket

6. Liquidity position is good and has optimum level of current assets

7. It has diversified its business in consumer electronics, appliances and electronic components as well

Super Cassettes Industry T-Series Weaknesses

Here are the weaknesses in the Super Cassettes Industry T-Series SWOT Analysis:

1.Wide brand- basket which might leadto conflicts of interest unless effectively managed

2. Piracy continues to hamper the growth of industry. Internet piracy is equally hurting the industryand margins

3. FM Radio has seriously impacted sale of Music

Super Cassettes Industry T-Series Opportunities

Following are the Opportunities in Super Cassettes Industry T-Series SWOT Analysis:

1.Merchandising & big budget promotions

2. Big banner films production andtheatrical distribution

3. Avenues for expansion in the untapped market for Mobile phones/TV displays inIndia

4. Acquisitions/ tie-ups with other MNCsin the consumer electronics segmentlooking to enter the Indian market

5. Company has better liquidity so company can take risk

6. Company can improve the manufacturing cycle of the production cycle and salescompany can increase the sales volume and turnover of the working capital

7. The management should try to improve more working capital which is beneficial for thefuture

Super Cassettes Industry T-Series Threats

The threats in the SWOT Analysis of Super Cassettes Industry T-Series are as mentioned:

1. Fall in market demand due to economicrecession

2. Regulatory changes and technological advancement

3.Intense rivalry amongst competitors

4.Taste of viewers / audience of entertainment industry may undergo changes

5. Economic downturn may affect operating performance

6. YouTube has caused tremendous loss of revenue to SCIL by infringing its copyright

Super Cassettes Industry T-Series Competition
Super Cassettes Industry T-Series Competitors

Below are the top 4 competitors of Super Cassettes Industry T-Series:

1.TIMES Music

2. SONY Music

3. Virgin

4. Universal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Super Cassettes Industry T-Series. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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