Super Cassettes Industry T-Series SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3672

SWOT analysis of Super Cassettes Industry T-Series analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Super Cassettes Industry T-Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Super Cassettes Industry T-Series to benchmark its business & performance as compared to the competitors and industry. Super Cassettes Industry T-Series is one of the leading brands in the media & entertainment sector. The table below also lists the top Super Cassettes Industry T-Series competitors and elaborates Super Cassettes Industry T-Series market segmentation, target group, positioning & Unique Selling Proposition (USP).

Super Cassettes Industry T-Series SWOT, Competitors, Marketing STP & Brand analysis Table
Super Cassettes Industry T-Series Brand Analysis
Parent Company

Super Cassettes Industries Ltd (SCIL)


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

Music can change the world


Pursue excellence in quality with future in mind. To keep abreast of changing consumer perceptions. To provide comprehensive value for money to discerning customers.

Super Cassettes Industry T-Series STP

Web and Mobile music market; Digital Music market

Target Group

New film Musicand Old Film Music listeners. Apart from it there are devotional, regional film music and international music listeners. Distribution also depends on genre of music (Rock, hip hop, Jazz, classical)


India's No.1 Music label company, believes in bringing world close together through its music

Super Cassettes Industry T-Series SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Super Cassettes Industry T-Series. Strengths are:

1.Largest producer and publisher of music and video in Indiaunder world famous trade mark T-series

2. T-series controls more thanhalf share of the Indian music market

3. More than 40+Hindi films on the floor on which T-series holds the audio/video copyright

4. Extensive captive talent pool of author’s composers and performance artists

5. Large brand basket

6. Liquidity position is good and has optimum level of current assets

7. It has diversified its business in consumer electronics, appliances and electronic components as well


Here are the weaknesses in the Super Cassettes Industry T-Series SWOT Analysis:

1.Wide brand- basket which might leadto conflicts of interest unless effectively managed

2. Piracy continues to hamper the growth of industry. Internet piracy is equally hurting the industryand margins

3. FM Radio has seriously impacted sale of Music


Following are the Opportunities in Super Cassettes Industry T-Series SWOT Analysis:

1.Merchandising & big budget promotions

2. Big banner films production andtheatrical distribution

3. Avenues for expansion in the untapped market for Mobile phones/TV displays inIndia

4. Acquisitions/ tie-ups with other MNCsin the consumer electronics segmentlooking to enter the Indian market

5. Company has better liquidity so company can take risk

6. Company can improve the manufacturing cycle of the production cycle and salescompany can increase the sales volume and turnover of the working capital

7. The management should try to improve more working capital which is beneficial for thefuture


The threats in the SWOT Analysis of Super Cassettes Industry T-Series are as mentioned:

1. Fall in market demand due to economicrecession

2. Regulatory changes and technological advancement

3.Intense rivalry amongst competitors

4.Taste of viewers / audience of entertainment industry may undergo changes

5. Economic downturn may affect operating performance

6. YouTube has caused tremendous loss of revenue to SCIL by infringing its copyright

Super Cassettes Industry T-Series Competition

Below are the top 4 Super Cassettes Industry T-Series competitors:

1.TIMES Music

2. SONY Music

3. Virgin

4. Universal

The brandguide table above concludes the Super Cassettes Industry T-Series SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Super Cassettes Industry T-Series. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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