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Wiley SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: April 25, 2024Read time:

Here is a detailed SWOT analysis of Wiley covering strengths, weaknesses, opportunities and threats.

Wiley Strengths

  1. Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services
  2. Brings low priced local reprints of bestselling high priced educational textbooks
  3. Portfolio of brands which contribute a variety of products
  4. Meets all the target segment demands through Wiley-Blackwell, Wiley Plus and Wiley Global Education businesses
  5. Well defined network of sales and distribution

Above are the strengths in the SWOT Analysis of Wiley. The strengths of Wiley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wiley Weaknesses

  1. Core concentration is mainly on educational sector hence limited audience
  2. High focus on English language publishing only
  3. Serving low priced editions increases market share at an expense of high margins

These were the weaknesses in the Wiley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wiley Opportunities

  1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs
  2. Business magazines and content Providing
  3. Strengthen position in publications other than English language

Above we covered the opportunities in Wiley SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wiley Threats

  1. Emergence of E-publications, J-STOR, free online E-books
  2. Decrease in the usage of prescribed textbooks by major institutes
  3. Other global players entering into the company’s main segments

The threats in the SWOT Analysis of Wiley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wiley SWOT analysis.

About Wiley

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wiley Overview
Parent Company

John Wiley & Sons Inc


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Wiley Empowers Teaching and Learning


Low priced high quality editions

Wiley STP

Education and Professional books

Target Market

Professionals, scientists, students and educators


Valued and respected provider of products contributing to knowledge and understanding

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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