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Business Today SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: March 09, 2023Read time:

Here is a detailed SWOT analysis of Business Today covering strengths, weaknesses, opportunities and threats.

Business Today Strengths

  1. It is one of the most popular business magazines in India, the largest circulated business fortnightly in India.
  2. The parent company has a very strong presence in the Indian media industry.
  3. The magazine has an approximate readership of 400000 per issue.
  4. The magazine has been running successfully for more than 20 years now
  5. Has a circulation of around 350,000 per issue

Above are the strengths in the SWOT Analysis of Business Today. The strengths of Business Today looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Business Today Weaknesses

  1. Competition from internet, newspapers and other magazines means limited market share growth
  2. As it is a dedicated business magazine, the potential readership is limited

These were the weaknesses in the Business Today SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Business Today Opportunities

  1. The magazine can increase its circulation by offering special subscription offers to colleges and offices.
  2. By making good use of the virtual and social media space, the magazine can increase its popularity.
  3. By involving B-Schools in surveys and ratings the magazine is looking to involve the student community.

Above we covered the opportunities in Business Today SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Business Today Threats

  1. A number of international brands like Forbes, Time are coming to India which will pose stiff competition.
  2. With the advent of the internet the scope of print media is declining.
  3. The increasing number of business magazines and papers in India will provide competition for the magazine.

The threats in the SWOT Analysis of Business Today are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Business Today SWOT analysis.

Read Similar SWOT analysis

About Business Today

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Business Today Overview
Parent Company

Living Media India limited (India Today Group)




Media & Entertainment

Tagline/ Slogan

For Managing Tomorrow


It is the largest circulated business fortnightly in India

Business Today STP

Middle class and upper middle class, business class

Target Market

Corporates and business students


A business magazine that keeps the readers updated about changing business conditions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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