Playmobil Toys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Playmobil Toys analyses the brand by its strengths, weaknesses, opportunities & threats. In Playmobil Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Playmobil Toys to benchmark its business & performance as compared to the competitors. Playmobil Toys is one of the leading brands in the media & entertainment sector.

The table below lists the Playmobil Toys SWOT (Strengths, Weaknesses, Opportunities, Threats), top Playmobil Toys competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Playmobil Toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Playmobil Toys Brand Analysis
Parent Company

Brandstätter Group


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Covers the entire range of toys from action figures to videogames

Playmobil Toys STP

Kids games and toys

Target Group

Age 4-16 years upper middle class


Covers the entire range of toys from action figures to videogames

SWOT Analysis of Playmobil Toys
Playmobil Toys Strengths

Below are the Strengths in the SWOT Analysis of Playmobil Toys:

1.One of the most trusted brand-names in the toy market with excellent brand recall

2. The company has successfully established itself in markets all over the world

3. The company has adapted well to technological advancements by including videogames  in its product portfolio

4.The company has good online distribution through its official online stores

5. High quality of toys and good reputation

Playmobil Toys Weaknesses

Here are the weaknesses in the Playmobil Toys SWOT Analysis:

1.The company has been unable to roll-out the toys on a worldwide scale. The export markets get the toys 1 year late.

2.The company has been unable to sustain the Funstores opened in the USA.

3.The brand demands a premium price for its toys

Playmobil Toys Opportunities

Following are the Opportunities in Playmobil Toys SWOT Analysis:

1.Increase the number of FunParks and FunStores through a franchisee model

2.Get into the party organization space

3.Enter the mobile and tablet applications space by leveraging on the brand name and currently held licenses

Playmobil Toys Threats

The threats in the SWOT Analysis of Playmobil Toys are as mentioned:

1. The company faces heavy competition from other toymakers in the same space

2. The companys faces threat from Chinese duplicate toymakers

3.The company faces threat from piracy for its Nintendo and Wii games

Playmobil Toys Competition
Playmobil Toys Competitors

Below are the top 2 competitors of Playmobil Toys:


2. JaKKS Pacific

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Playmobil Toys. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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