Playmobil Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3003

SWOT Analysis of Playmobil Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Brandstätter Group


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Covers the entire range of toys from action figures to videogames



Kids games and toys

Target Group

Age 4-16 years upper middle class


Covers the entire range of toys from action figures to videogames

SWOT Analysis


1.One of the most trusted brand-names in the toy market with excellent brand recall

2. The company has successfully established itself in markets all over the world

3. The company has adapted well to technological advancements by including videogames  in its product portfolio

4.The company has good online distribution through its official online stores

5. High quality of toys and good reputation


1.The company has been unable to roll-out the toys on a worldwide scale. The export markets get the toys 1 year late.

2.The company has been unable to sustain the Funstores opened in the USA.

3.The brand demands a premium price for its toys


1.Increase the number of FunParks and FunStores through a franchisee model

2.Get into the party organization space

3.Enter the mobile and tablet applications space by leveraging on the brand name and currently held licenses


1. The company faces heavy competition from other toymakers in the same space

2. The companys faces threat from Chinese duplicate toymakers

3.The company faces threat from piracy for its Nintendo and Wii games




2. JaKKS Pacific

The table above concludes the Playmobil Toys SWOT analysis along with its marketing and brand parameters.


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