Playmobil Toys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Playmobil Toys SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Playmobil Toys, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Playmobil Toys to benchmark its business & performance as compared to the competitors, and make strategic improvements. Playmobil Toys is one of the leading brands in the media & entertainment sector.

The article below lists the Playmobil Toys SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Playmobil Toys SWOT Analysis:

SWOT Analysis of Playmobil Toys

For Playmobil Toys, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Playmobil Toys Strengths

The strengths of Playmobil Toys looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Playmobil Toys :

1.One of the most trusted brand-names in the toy market with excellent brand recall

2. The company has successfully established itself in markets all over the world

3. The company has adapted well to technological advancements by including videogames  in its product portfolio

4.The company has good online distribution through its official online stores

5. High quality of toys and good reputation

Playmobil Toys Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Playmobil Toys SWOT Analysis:

1.The company has been unable to roll-out the toys on a worldwide scale. The export markets get the toys 1 year late.

2.The company has been unable to sustain the Funstores opened in the USA.

3.The brand demands a premium price for its toys

Playmobil Toys Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Playmobil Toys SWOT Analysis:

1.Increase the number of FunParks and FunStores through a franchisee model

2.Get into the party organization space

3.Enter the mobile and tablet applications space by leveraging on the brand name and currently held licenses

Playmobil Toys Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Playmobil Toys are as mentioned:

1. The company faces heavy competition from other toymakers in the same space

2. The companys faces threat from Chinese duplicate toymakers

3.The company faces threat from piracy for its Nintendo and Wii games

Playmobil Toys Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Playmobil Toys:


2. JaKKS Pacific

Hence this concludes the Playmobil Toys SWOT analysis.

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About Playmobil Toys

Playmobil Toys Overview
Parent Company

Brandstätter Group


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Covers the entire range of toys from action figures to videogames

Playmobil Toys STP

Kids games and toys

Target Market

Age 4-16 years upper middle class


Covers the entire range of toys from action figures to videogames

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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