Harlequin SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Harlequin SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Harlequin, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Harlequin is one of the leading brands in the media & entertainment sector. The article below lists the Harlequin SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Harlequin Strengths

The strengths of Harlequin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Harlequin :

1. The company publishes over 110 titles a month in 30+ languages in over 110 international markets on six continents
2. These books are written by over 1,200 talented authors worldwide, offering women a broad range of reading

3. It has books stores, e-book stores, harlequin extras including videos and community to know the Women reading needs
4Most of its books sold overseas

5. Harlequin publications have a strong presence in the best seller category

Harlequin Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Harlequin SWOT Analysis:

1. Lack of presence in the educational book market
2. Does not publish in local languages of different countries as most Women are uneducated in countries like India

Harlequin Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Harlequin SWOT Analysis:

1. Moving into other segment groups to increase the
2. Push the boundaries, launching new stories, reaching new readers, offering new formats
3.Moving into new genres and strategic acquisitions

Harlequin Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Harlequin are as mentioned:

1.Increasing online resources targeting the Women segments
2. Best authors moving to other publications for publishing their next book

3. Intense dependence on a single segment is always risky

Hence this concludes the Harlequin SWOT analysis.

Continue reading more about the brand/company.

About Harlequin

Harlequin Overview
Parent Company



Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Entertain, enrich, inspire


Best entertainment for Women

Harlequin STP

People interested in frequent reading of novels and magazines

Target Market

All age groups of women and their idiosyncratic books


World's leading publishers of books for women

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Harlequin. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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