Harlequin SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3709

SWOT analysis of Harlequin analyses the brand/company with its strengths, weaknesses, opportunities & threats. Harlequin is one of the leading brands in the media & entertainment sector.

In addition to SWOT Analysis, the table below also lists the top Harlequin competitors and elaborates Harlequin segmentation, targeting, positioning & USP.


Parent Company



Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Entertain, enrich, inspire


Best entertainment for Women

Harlequin STP


People interested in frequent reading of novels and magazines

Target Group

All age groups of women and their idiosyncratic books


World's leading publishers of books for women

Harlequin SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Harlequin. Strengths are:

1. The company publishes over 110 titles a month in 30+ languages in over 110 international markets on six continents
2. These books are written by over 1,200 talented authors worldwide, offering women a broad range of reading

3. It has books stores, e-book stores, harlequin extras including videos and community to know the Women reading needs
4Most of its books sold overseas

5. Harlequin publications have a strong presence in the best seller category


Here are the weaknesses in the Harlequin SWOT Analysis:

1. Lack of presence in the educational book market
2. Does not publish in local languages of different countries as most Women are uneducated in countries like India


Following are the Opportunities in Harlequin SWOT Analysis:

1. Moving into other segment groups to increase the
2. Push the boundaries, launching new stories, reaching new readers, offering new formats
3.Moving into new genres and strategic acquisitions


The threats in the SWOT Analysis of Harlequin are as mentioned:

1.Increasing online resources targeting the Women segments
2. Best authors moving to other publications for publishing their next book

3. Intense dependence on a single segment is always risky

Harlequin Competition


Below are the top 3 Harlequin competitors:

1.The Women’s Press
2.Kelsey street press
3.Aunt Lute books

The brandguide table above concludes the Harlequin SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Harlequin. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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