Harlequin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Harlequin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Harlequin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harlequin to benchmark its business & performance as compared to the competitors and industry. Harlequin is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Harlequin competitors and includes Harlequin target market, segmentation, positioning & Unique Selling Proposition (USP).

Harlequin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Harlequin Brand Analysis
Parent Company



Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Entertain, enrich, inspire


Best entertainment for Women

Harlequin STP
Harlequin Segmentation

People interested in frequent reading of novels and magazines

Harlequin Target Market

All age groups of women and their idiosyncratic books

Harlequin Positioning

World's leading publishers of books for women

Harlequin SWOT Analysis
Harlequin Strengths

Below are the Strengths in the SWOT Analysis of Harlequin:

1. The company publishes over 110 titles a month in 30+ languages in over 110 international markets on six continents
2. These books are written by over 1,200 talented authors worldwide, offering women a broad range of reading

3. It has books stores, e-book stores, harlequin extras including videos and community to know the Women reading needs
4Most of its books sold overseas

5. Harlequin publications have a strong presence in the best seller category

Harlequin Weaknesses

Here are the weaknesses in the Harlequin SWOT Analysis:

1. Lack of presence in the educational book market
2. Does not publish in local languages of different countries as most Women are uneducated in countries like India

Harlequin Opportunities

Following are the Opportunities in Harlequin SWOT Analysis:

1. Moving into other segment groups to increase the
2. Push the boundaries, launching new stories, reaching new readers, offering new formats
3.Moving into new genres and strategic acquisitions

Harlequin Threats

The threats in the SWOT Analysis of Harlequin are as mentioned:

1.Increasing online resources targeting the Women segments
2. Best authors moving to other publications for publishing their next book

3. Intense dependence on a single segment is always risky

Harlequin Competition

Below are the top 3 Harlequin competitors:

1.The Women’s Press
2.Kelsey street press
3.Aunt Lute books

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harlequin. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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