Harlequin SWOT Analysis
Harlequin SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Harlequin, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Harlequin is one of the leading brands in the media & entertainment sector. The article below lists the Harlequin SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Harlequin Strengths
The strengths of Harlequin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Harlequin :
1. The company publishes over 110 titles a month in 30+ languages in over 110 international markets on six continents
2. These books are written by over 1,200 talented authors worldwide, offering women a broad range of reading
3. It has books stores, e-book stores, harlequin extras including videos and community to know the Women reading needs
4Most of its books sold overseas
5. Harlequin publications have a strong presence in the best seller category
Harlequin Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Harlequin SWOT Analysis:
1. Lack of presence in the educational book market
2. Does not publish in local languages of different countries as most Women are uneducated in countries like India
Harlequin Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Harlequin SWOT Analysis:
1. Moving into other segment groups to increase the
2. Push the boundaries, launching new stories, reaching new readers, offering new formats
3.Moving into new genres and strategic acquisitions
Harlequin Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Harlequin are as mentioned:
1.Increasing online resources targeting the Women segments
2. Best authors moving to other publications for publishing their next book
3. Intense dependence on a single segment is always risky
Hence this concludes the Harlequin SWOT analysis.
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About Harlequin
| Harlequin Overview | |
|---|---|
| Parent Company |
Harleqin |
| Category |
Printing & Publishing |
| Sector | |
| Tagline/ Slogan |
Entertain, enrich, inspire |
| USP |
Best entertainment for Women |
| Harlequin STP | |
| Segmentation |
People interested in frequent reading of novels and magazines |
| Target Market |
All age groups of women and their idiosyncratic books |
| Positioning |
World's leading publishers of books for women |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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