Harlequin SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Harlequin analyses the brand by its strengths, weaknesses, opportunities & threats. In Harlequin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harlequin to benchmark its business & performance as compared to the competitors. Harlequin is one of the leading brands in the media & entertainment sector.

The article below lists the Harlequin SWOT (Strengths, Weaknesses, Opportunities, Threats), top Harlequin competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Harlequin

Harlequin Overview
Parent Company

Harleqin

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

Entertain, enrich, inspire

USP

Best entertainment for Women

Harlequin STP
Segmentation

People interested in frequent reading of novels and magazines

Target Market

All age groups of women and their idiosyncratic books

Positioning

World's leading publishers of books for women

SWOT Analysis of Harlequin

For Harlequin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Harlequin SWOT Analysis:

Harlequin Strengths

The strengths of Harlequin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Harlequin :

1. The company publishes over 110 titles a month in 30+ languages in over 110 international markets on six continents
2. These books are written by over 1,200 talented authors worldwide, offering women a broad range of reading

3. It has books stores, e-book stores, harlequin extras including videos and community to know the Women reading needs
4Most of its books sold overseas

5. Harlequin publications have a strong presence in the best seller category

Harlequin Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Harlequin SWOT Analysis:

1. Lack of presence in the educational book market
2. Does not publish in local languages of different countries as most Women are uneducated in countries like India


Harlequin Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Harlequin SWOT Analysis:

1. Moving into other segment groups to increase the
2. Push the boundaries, launching new stories, reaching new readers, offering new formats
3.Moving into new genres and strategic acquisitions


Harlequin Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Harlequin are as mentioned:

1.Increasing online resources targeting the Women segments
2. Best authors moving to other publications for publishing their next book

3. Intense dependence on a single segment is always risky

Harlequin Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Harlequin:

1.The Women’s Press
2.Kelsey street press
3.Aunt Lute books


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harlequin. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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