Harlequin SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3285
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SWOT Analysis of Harlequin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harlequin

Parent Company

Harleqin

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

Entertain, enrich, inspire

USP

Best entertainment for Women

Harlequin STP

Segment

People interested in frequent reading of novels and magazines

Target Group

All age groups of women and their idiosyncratic books

Positioning

World's leading publishers of books for women

Harlequin SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Harlequin :

1. The company publishes over 110 titles a month in 30+ languages in over 110 international markets on six continents
2. These books are written by over 1,200 talented authors worldwide, offering women a broad range of reading

3. It has books stores, e-book stores, harlequin extras including videos and community to know the Women reading needs
4Most of its books sold overseas

5. Harlequin publications have a strong presence in the best seller category

Weaknesses

1. Lack of presence in the educational book market
2. Does not publish in local languages of different countries as most Women are uneducated in countries like India

Opportunities

1. Moving into other segment groups to increase the
2. Push the boundaries, launching new stories, reaching new readers, offering new formats
3.Moving into new genres and strategic acquisitions

Threats

1.Increasing online resources targeting the Women segments
2. Best authors moving to other publications for publishing their next book

3. Intense dependence on a single segment is always risky

Harlequin Competition

Competitors

Below are the 3 main Harlequin competitors :

1.The Women’s Press
2.Kelsey street press
3.Aunt Lute books


The brandguide table above concludes the Harlequin SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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