Random House SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4068

SWOT Analysis of Random House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Random House

Parent Company

Bertelsmann AG


Printing & Publishing


Media and Entertainment

Tagline/ Slogan

Bringing you the best fiction, non-fiction and children’s books


Best content books for the targeted segments



All kinds of publishing needs

Target Group

Fiction, nonfiction and children’s books requirements


Best quality and content book providers

SWOT Analysis


1. Random House is a truly global company with subsidiaries and

affiliated companies for English-language publishing around the globe
2. It also offers publisher services, educator services, rights and permissions, vendor services, insight web service and technology services
3. The company through its subsidiaries operates across Europe, North and South Americas and Asia
4. Strong market share, with a large list of bestselling authors

5. Books published by Random House have won more major awards

than those published by any other company—including the Nobel

Prize, the Pulitzer Prize, the National Book Award, and the National Book Critics Circle Award


1.Retail relationships are not strong compared to competitors
2. Doesn’t have back file and midlist publications to their product line, in addition to bestsellers


1.Giving associate opportunities to upcoming writers and authors
2. Growing target audience with a high level of disposable income
3. Incorporating new products and services to offer more variety in content

4. Focus on changing the way it reaches its consumer base by partnering with online retailers to sell digital content and by branching into retail itself


1. The correlating rise in vision problems among members of the older age demographic combined with the increasing technological savvy boomers
2. Online or digital content, audio books and other media formats, competing large print publishers

3. Shifting and changing perspectives and keeping up with advances in a changing technological environment



1. Pearson
2.McGraw Hill
3.Cengage learning

The table above concludes the Random House SWOT analysis along with its marketing and brand parameters.


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