Random House SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Random House analyses the brand by its strengths, weaknesses, opportunities & threats. In Random House SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Random House to benchmark its business & performance as compared to the competitors. Random House is one of the leading brands in the media & entertainment sector.

The table below lists the Random House SWOT (Strengths, Weaknesses, Opportunities, Threats), top Random House competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Random House SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Random House Brand Analysis
Parent Company

Bertelsmann AG


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Bringing you the best fiction, non-fiction and children’s books


Best content books for the targeted segments

Random House STP

All kinds of publishing needs

Target Group

Fiction, nonfiction and children’s books requirements


Best quality and content book providers

SWOT Analysis of Random House
Random House Strengths

Below are the Strengths in the SWOT Analysis of Random House:

1. Random House is a truly global company with subsidiaries and

affiliated companies for English-language publishing around the globe
2. It also offers publisher services, educator services, rights and permissions, vendor services, insight web service and technology services
3. The company through its subsidiaries operates across Europe, North and South Americas and Asia
4. Strong market share, with a large list of bestselling authors

5. Books published by Random House have won more major awards

than those published by any other company—including the Nobel

Prize, the Pulitzer Prize, the National Book Award, and the National Book Critics Circle Award

Random House Weaknesses

Here are the weaknesses in the Random House SWOT Analysis:

1.Retail relationships are not strong compared to competitors
2. Doesn’t have back file and midlist publications to their product line, in addition to bestsellers

Random House Opportunities

Following are the Opportunities in Random House SWOT Analysis:

1.Giving associate opportunities to upcoming writers and authors
2. Growing target audience with a high level of disposable income
3. Incorporating new products and services to offer more variety in content

4. Focus on changing the way it reaches its consumer base by partnering with online retailers to sell digital content and by branching into retail itself

Random House Threats

The threats in the SWOT Analysis of Random House are as mentioned:

1. The correlating rise in vision problems among members of the older age demographic combined with the increasing technological savvy boomers
2. Online or digital content, audio books and other media formats, competing large print publishers

3. Shifting and changing perspectives and keeping up with advances in a changing technological environment

Random House Competition
Random House Competitors

Below are the top 3 competitors of Random House:

1. Pearson
2.McGraw Hill
3.Cengage learning

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Random House. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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