Interpublic Group SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3667

SWOT analysis of Interpublic Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Interpublic Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Interpublic Group to benchmark its business & performance as compared to the competitors and industry. Interpublic Group is one of the leading brands in the media & entertainment sector. The table below also lists the top Interpublic Group competitors and elaborates Interpublic Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

Interpublic Group SWOT, Competitors, Marketing STP & Brand analysis Table
Interpublic Group Brand Analysis
Parent Company

Interpublic group of Companies Inc.


Multinational advertising and public relations


Media & Entertainment

Tagline/ Slogan

A global leader in modern marketing solutions


Has a very strong and sustainable revenue performance

Interpublic Group STP

Corporate organizations

Target Group

Well-established organizations in need of Marketing communications agency


Creating powerful emotional attachment to brands is our speciality

Interpublic Group SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Interpublic Group. Strengths are:

1. Strong distribution all over the world

2. 43000 employees worldwide in 90 countries

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Excellent market reputation and expertise


Here are the weaknesses in the Interpublic Group SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited


Following are the Opportunities in Interpublic Group SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


The threats in the SWOT Analysis of Interpublic Group are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Interpublic Group Competition

Below are the top 3 Interpublic Group competitors:

1.WPP Group
2.Publicis Group
3.Omnicon Group

The brandguide table above concludes the Interpublic Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Interpublic Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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