Interpublic Group SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Interpublic Group is one of the leading brands in the media & entertainment sector. Interpublic Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Interpublic Group:

Interpublic Group Strengths

  1. Strong distribution all over the world
  2. 000 employees worldwide in 90 countries
  3. High reputation for quality work to corporates
  4. High number of mergers and acquisitions for expansion
  5. Excellent market reputation and expertise

Above are the strengths in the SWOT Analysis of Interpublic Group. The strengths of Interpublic Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Interpublic Group Weaknesses

  1. Market share is limited due to many competitors
  2. Geographic penetration is also limited

These were the weaknesses in the Interpublic Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Interpublic Group Opportunities

  1. Online advertising is a new source of revenue
  2. Adapting new strategies for market research brings in more revenues
  3. Decentralised decision making is helpful as local marketing needs vary from one region to another

Above we covered the opportunities in Interpublic Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Interpublic Group Threats

  1. Increasing lawsuits due to sheer negligence in preparation of ads
  2. Recession may hit the industry as cut is primarily on marketing budget of corporates
  3. Cut-throat competition offered by other players in the industry

The threats in the SWOT Analysis of Interpublic Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Interpublic Group SWOT analysis.

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About Interpublic Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Interpublic Group Overview
Parent Company

Interpublic group of Companies Inc.


Multinational advertising and public relations


Media & Entertainment

Tagline/ Slogan

A global leader in modern marketing solutions


Has a very strong and sustainable revenue performance

Interpublic Group STP

Corporate organizations

Target Market

Well-established organizations in need of Marketing communications agency


Creating powerful emotional attachment to brands is our speciality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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