Interpublic Group SWOT Analysis, USP & Competitors

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SWOT Analysis of Interpublic Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Interpublic Group

Parent Company

Interpublic group of Companies Inc.


Multinational advertising and public relations



Tagline/ Slogan

A global leader in modern marketing solutions


Has a very strong and sustainable revenue performance



Corporate organizations

Target Group

Well-established organizations in need of Marketing communications agency


Creating powerful emotional attachment to brands is our speciality

SWOT Analysis


1. Strong distribution all over the world

2. 43000 employees worldwide in 90 countries

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Excellent market reputation and expertise


1. Market share is limited due to many competitors

2. Geographic penetration is also limited


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry



1.WPP Group
2.Publicis Group
3.Omnicon Group

The table above concludes the Interpublic Group SWOT analysis along with its marketing and brand parameters.


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