Interpublic Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Interpublic Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Interpublic Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Interpublic Group to benchmark its business & performance as compared to the competitors. Interpublic Group is one of the leading brands in the media & entertainment sector.

The table below lists the Interpublic Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Interpublic Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Interpublic Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Interpublic Group Brand Analysis
Parent Company

Interpublic group of Companies Inc.


Multinational advertising and public relations


Media & Entertainment

Tagline/ Slogan

A global leader in modern marketing solutions


Has a very strong and sustainable revenue performance

Interpublic Group STP

Corporate organizations

Target Group

Well-established organizations in need of Marketing communications agency


Creating powerful emotional attachment to brands is our speciality

SWOT Analysis of Interpublic Group
Interpublic Group Strengths

Below are the Strengths in the SWOT Analysis of Interpublic Group:

1. Strong distribution all over the world

2. 43000 employees worldwide in 90 countries

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Excellent market reputation and expertise

Interpublic Group Weaknesses

Here are the weaknesses in the Interpublic Group SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Interpublic Group Opportunities

Following are the Opportunities in Interpublic Group SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Interpublic Group Threats

The threats in the SWOT Analysis of Interpublic Group are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Interpublic Group Competition
Interpublic Group Competitors

Below are the top 3 competitors of Interpublic Group:

1.WPP Group
2.Publicis Group
3.Omnicon Group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Interpublic Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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