Interpublic Group SWOT Analysis, Competitors & USP

Interpublic Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Interpublic Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Interpublic Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. Interpublic Group is one of the leading brands in the media & entertainment sector.

The article below lists the Interpublic Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Interpublic Group SWOT Analysis:

SWOT Analysis of Interpublic Group

For Interpublic Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Interpublic Group Strengths

The strengths of Interpublic Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Interpublic Group :

1. Strong distribution all over the world

2. 43000 employees worldwide in 90 countries

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Excellent market reputation and expertise

Interpublic Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Interpublic Group SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Interpublic Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Interpublic Group SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Interpublic Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Interpublic Group are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Interpublic Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Interpublic Group:

1.WPP Group
2.Publicis Group
3.Omnicon Group

Hence this concludes the Interpublic Group SWOT analysis.

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About Interpublic Group

Interpublic Group Overview
Parent Company	Interpublic group of Companies Inc.
Category	Multinational advertising and public relations
Sector	Media & Entertainment
Tagline/ Slogan	A global leader in modern marketing solutions
USP	Has a very strong and sustainable revenue performance
Interpublic Group STP
Segmentation	Corporate organizations
Target Market	Well-established organizations in need of Marketing communications agency
Positioning	Creating powerful emotional attachment to brands is our speciality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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