Mc Cann Erickson SWOT Analysis, USP & Competitors

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SWOT Analysis of Mc Cann Erickson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mc Cann Erickson

Parent Company

Interpublic Group


Advertising and public relations



Tagline/ Slogan

Truth well told


Strong presence in metropolitan cities



Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Globally experienced advertising firm

SWOT Analysis


1. Strong brand name in the field of advertising

2. Presence in over 120 countries

3. High reputation for quality work to corporates

4. Strong ties with clients

5. It has been awarded global agency of the year multiple times


1. Being a top brand, any issue becomes a news

2. Still trying to get a stronghold in emerging economies


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry



1.Rediffusion, DY& R
2.Mudra Communication
3.FCB Ulka Advertising

The table above concludes the Mc Cann Erickson SWOT analysis along with its marketing and brand parameters.


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