McCann Erickson SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 16, 2021

SWOT analysis of McCann Erickson analyses the brand by its strengths, weaknesses, opportunities & threats. In McCann Erickson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like McCann Erickson to benchmark its business & performance as compared to the competitors. McCann Erickson is one of the leading brands in the media & entertainment sector.

The table below lists the McCann Erickson SWOT (Strengths, Weaknesses, Opportunities, Threats), top McCann Erickson competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

McCann Erickson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
McCann Erickson Brand Analysis
Parent Company

Interpublic Group

Category

Advertising and public relations

Sector

Media & Entertainment

Tagline/ Slogan

Truth well told

USP

Strong presence in metropolitan cities

McCann Erickson STP
Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Globally experienced advertising firm

SWOT Analysis of McCann Erickson
McCann Erickson Strengths

Below are the Strengths in the SWOT Analysis of McCann Erickson:

1. Strong brand name in the field of advertising

2. Presence in over 120 countries

3. High reputation for quality work to corporates

4. Strong ties with clients

5. It has been awarded global agency of the year multiple times

McCann Erickson Weaknesses

Here are the weaknesses in the McCann Erickson SWOT Analysis:

1. Being a top brand, any issue becomes a news

2. Still trying to get a stronghold in emerging economies

McCann Erickson Opportunities

Following are the Opportunities in McCann Erickson SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

McCann Erickson Threats

The threats in the SWOT Analysis of McCann Erickson are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

McCann Erickson Competition
McCann Erickson Competitors

Below are the top 3 competitors of McCann Erickson:

1.Rediffusion, DY& R
2.Mudra Communication
3.FCB Ulka Advertising


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to McCann Erickson. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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