McCann Erickson SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 16, 2021

McCann Erickson SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of McCann Erickson, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like McCann Erickson to benchmark its business & performance as compared to the competitors, and make strategic improvements. McCann Erickson is one of the leading brands in the media & entertainment sector.

The article below lists the McCann Erickson SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the McCann Erickson SWOT Analysis:

SWOT Analysis of McCann Erickson

For McCann Erickson, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

McCann Erickson Strengths

The strengths of McCann Erickson looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of McCann Erickson :

1. Strong brand name in the field of advertising

2. Presence in over 120 countries

3. High reputation for quality work to corporates

4. Strong ties with clients

5. It has been awarded global agency of the year multiple times

McCann Erickson Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the McCann Erickson SWOT Analysis:

1. Being a top brand, any issue becomes a news

2. Still trying to get a stronghold in emerging economies

McCann Erickson Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in McCann Erickson SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

McCann Erickson Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of McCann Erickson are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

McCann Erickson Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of McCann Erickson:

1.Rediffusion, DY& R
2.Mudra Communication
3.FCB Ulka Advertising

Hence this concludes the McCann Erickson SWOT analysis.

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About McCann Erickson

McCann Erickson Overview
Parent Company

Interpublic Group


Advertising and public relations


Media & Entertainment

Tagline/ Slogan

Truth well told


Strong presence in metropolitan cities

McCann Erickson STP

Corporate Organizations

Target Market

Well-established organizations in need of Marketing communications agency


Globally experienced advertising firm

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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