Mc Cann Erickson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mc Cann Erickson analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mc Cann Erickson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mc Cann Erickson to benchmark its business & performance as compared to the competitors and industry. Mc Cann Erickson is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mc Cann Erickson competitors and includes Mc Cann Erickson target market, segmentation, positioning & Unique Selling Proposition (USP).

Mc Cann Erickson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mc Cann Erickson Brand Analysis
Parent Company

Interpublic Group


Advertising and public relations


Media & Entertainment

Tagline/ Slogan

Truth well told


Strong presence in metropolitan cities

Mc Cann Erickson STP
Mc Cann Erickson Segmentation

Corporate Organizations

Mc Cann Erickson Target Market

Well-established organizations in need of Marketing communications agency

Mc Cann Erickson Positioning

Globally experienced advertising firm

Mc Cann Erickson SWOT Analysis
Mc Cann Erickson Strengths

Below are the Strengths in the SWOT Analysis of Mc Cann Erickson:

1. Strong brand name in the field of advertising

2. Presence in over 120 countries

3. High reputation for quality work to corporates

4. Strong ties with clients

5. It has been awarded global agency of the year multiple times

Mc Cann Erickson Weaknesses

Here are the weaknesses in the Mc Cann Erickson SWOT Analysis:

1. Being a top brand, any issue becomes a news

2. Still trying to get a stronghold in emerging economies

Mc Cann Erickson Opportunities

Following are the Opportunities in Mc Cann Erickson SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Mc Cann Erickson Threats

The threats in the SWOT Analysis of Mc Cann Erickson are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Mc Cann Erickson Competition

Below are the top 3 Mc Cann Erickson competitors:

1.Rediffusion, DY& R
2.Mudra Communication
3.FCB Ulka Advertising

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mc Cann Erickson. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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