Published by MBA Skool Team, Last Updated: August 16, 2021
SWOT analysis of McCann Erickson analyses the brand by its strengths, weaknesses, opportunities & threats. In McCann Erickson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like McCann Erickson to benchmark its business & performance as compared to the competitors. McCann Erickson is one of the leading brands in the media & entertainment sector.
The table below lists the McCann Erickson SWOT (Strengths, Weaknesses, Opportunities, Threats), top McCann Erickson competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Well-established organizations in need of Marketing communications agency
Globally experienced advertising firm
SWOT Analysis of McCann Erickson
McCann Erickson Strengths
Below are the Strengths in the SWOT Analysis of McCann Erickson:
1. Strong brand name in the field of advertising
2. Presence in over 120 countries
3. High reputation for quality work to corporates
4. Strong ties with clients
5. It has been awarded global agency of the year multiple times
McCann Erickson Weaknesses
Here are the weaknesses in the McCann Erickson SWOT Analysis:
1. Being a top brand, any issue becomes a news
2. Still trying to get a stronghold in emerging economies
McCann Erickson Opportunities
Following are the Opportunities in McCann Erickson SWOT Analysis:
1.Online advertising is a new source of revenue
2.Adapting new strategies for market research brings in more revenues
3.Decentralised decision making is helpful as local marketing needs vary from one region to another
McCann Erickson Threats
The threats in the SWOT Analysis of McCann Erickson are as mentioned:
1.Increasing lawsuits due to sheer negligence in preparation of ads
2.Recession may hit the industry as cut is primarily on marketing budget of corporates
3.Cut-throat competition offered by other players in the industry
McCann Erickson Competition
McCann Erickson Competitors
Below are the top 3 competitors of McCann Erickson:
1.Rediffusion, DY& R 2.Mudra Communication 3.FCB Ulka Advertising
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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