Publicis Groupe SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Publicis Groupe analyses the brand by its strengths, weaknesses, opportunities & threats. In Publicis Groupe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Publicis Groupe to benchmark its business & performance as compared to the competitors. Publicis Groupe is one of the leading brands in the media & entertainment sector.

The table below lists the Publicis Groupe SWOT (Strengths, Weaknesses, Opportunities, Threats), top Publicis Groupe competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Publicis Groupe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Publicis Groupe Brand Analysis
Parent Company

Publicis Groupe

Category

Multinational advertising and public relations

Sector

Media & Entertainment

Tagline/ Slogan

Leader in Digital and Interactive Communication

USP

One of the World’s top largest advertising conglomerate

Publicis Groupe STP
Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Highly experienced in the field of marketing communications

SWOT Analysis of Publicis Groupe
Publicis Groupe Strengths

Below are the Strengths in the SWOT Analysis of Publicis Groupe:

1. Strong distribution all over the world

2. Strong presence in Digital and Interactive Communication

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Market reputation strong with a diverse offering for clients

Publicis Groupe Weaknesses

Here are the weaknesses in the Publicis Groupe SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Publicis Groupe Opportunities

Following are the Opportunities in Publicis Groupe SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Publicis Groupe Threats

The threats in the SWOT Analysis of Publicis Groupe are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Publicis Groupe Competition
Publicis Groupe Competitors

Below are the top 3 competitors of Publicis Groupe:

1.WPP Group
2.Omnicon Group
3.Interpublic Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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