Published in Media & Entertainment category by MBA Skool Team
Publicis Groupe is one of the leading brands in the media & entertainment sector. Publicis Groupe SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Publicis Groupe:
Strong presence in Digital and Interactive Communication
High reputation for quality work to corporates
High number of mergers and acquisitions for expansion
Market reputation strong with a diverse offering for clients
Above are the strengths in the SWOT Analysis of Publicis Groupe. The strengths of Publicis Groupe looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Publicis Groupe Weaknesses
Market share is limited due to many competitors
Geographic penetration is also limited
These were the weaknesses in the Publicis Groupe SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Publicis Groupe Opportunities
Online advertising is a new source of revenue
Adapting new strategies for market research brings in more revenues
Decentralised decision making is helpful as local marketing needs vary from one region to another
Above we covered the opportunities in Publicis Groupe SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Publicis Groupe Threats
Increasing lawsuits due to sheer negligence in preparation of ads
Recession may hit the industry as cut is primarily on marketing budget of corporates
Cut-throat competition offered by other players in the industry
The threats in the SWOT Analysis of Publicis Groupe are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
One of the World’s top largest advertising conglomerate
Publicis Groupe STP
Well-established organizations in need of Marketing communications agency
Highly experienced in the field of marketing communications
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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