Publicis Groupe SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Here is a detailed SWOT analysis of Publicis Groupe covering strengths, weaknesses, opportunities and threats.

Publicis Groupe Strengths

  1. Strong distribution all over the world
  2. Strong presence in Digital and Interactive Communication
  3. High reputation for quality work to corporates
  4. High number of mergers and acquisitions for expansion
  5. Market reputation strong with a diverse offering for clients

Above are the strengths in the SWOT Analysis of Publicis Groupe. The strengths of Publicis Groupe looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Publicis Groupe Weaknesses

  1. Market share is limited due to many competitors
  2. Geographic penetration is also limited

These were the weaknesses in the Publicis Groupe SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Publicis Groupe Opportunities

  1. Online advertising is a new source of revenue
  2. Adapting new strategies for market research brings in more revenues
  3. Decentralised decision making is helpful as local marketing needs vary from one region to another

Above we covered the opportunities in Publicis Groupe SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Publicis Groupe Threats

  1. Increasing lawsuits due to sheer negligence in preparation of ads
  2. Recession may hit the industry as cut is primarily on marketing budget of corporates
  3. Cut-throat competition offered by other players in the industry

The threats in the SWOT Analysis of Publicis Groupe are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Publicis Groupe SWOT analysis.

Continue reading more about the brand/company.

About Publicis Groupe

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Publicis Groupe Overview
Parent Company

Publicis Groupe

Category

Multinational advertising and public relations

Sector

Media & Entertainment

Tagline/ Slogan

Leader in Digital and Interactive Communication

USP

One of the World’s top largest advertising conglomerate

Publicis Groupe STP
Segmentation

Corporate Organizations

Target Market

Well-established organizations in need of Marketing communications agency

Positioning

Highly experienced in the field of marketing communications


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Publicis Groupe. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin