Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Publicis Groupe analyses the brand by its strengths, weaknesses, opportunities & threats. In Publicis Groupe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Publicis Groupe to benchmark its business & performance as compared to the competitors. Publicis Groupe is one of the leading brands in the media & entertainment sector.
The article below lists the Publicis Groupe SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Publicis Groupe SWOT Analysis:
For Publicis Groupe, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Publicis Groupe Strengths
The strengths of Publicis Groupe looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Publicis Groupe :
1. Strong distribution all over the world
2. Strong presence in Digital and Interactive Communication
3. High reputation for quality work to corporates
4. High number of mergers and acquisitions for expansion
5. Market reputation strong with a diverse offering for clients
Publicis Groupe Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Publicis Groupe SWOT Analysis:
1. Market share is limited due to many competitors
2. Geographic penetration is also limited
Publicis Groupe Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Publicis Groupe SWOT Analysis:
1.Online advertising is a new source of revenue
2.Adapting new strategies for market research brings in more revenues
3.Decentralised decision making is helpful as local marketing needs vary from one region to another
Publicis Groupe Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Publicis Groupe are as mentioned:
1.Increasing lawsuits due to sheer negligence in preparation of ads
2.Recession may hit the industry as cut is primarily on marketing budget of corporates
3.Cut-throat competition offered by other players in the industry
Publicis Groupe Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Publicis Groupe:
One of the World’s top largest advertising conglomerate
Publicis Groupe STP
Well-established organizations in need of Marketing communications agency
Highly experienced in the field of marketing communications
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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