Publicis Groupe SWOT Analysis, USP & Competitors

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SWOT Analysis of Publicis Groupe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Publicis Groupe

Parent Company

Publicis Groupe


Multinational advertising and public relations



Tagline/ Slogan

Leader in Digital and Interactive Communication


One of the World’s top largest advertising conglomerate



Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Highly experienced in the field of marketing communications

SWOT Analysis


1. Strong distribution all over the world

2. Strong presence in Digital and Interactive Communication

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Market reputation strong with a diverse offering for clients


1. Market share is limited due to many competitors

2. Geographic penetration is also limited


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry



1.WPP Group
2.Omnicon Group
3.Interpublic Group

The table above concludes the Publicis Groupe SWOT analysis along with its marketing and brand parameters.


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