WPP SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

WPP SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of WPP, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

WPP is one of the leading brands in the media & entertainment sector. The article below lists the WPP SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of WPP

For WPP, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

WPP Strengths

The strengths of WPP looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of WPP :

1. Strong distribution all over the world
2. 3000 offices in around 110 countries

3. Strong workforce of around 1,60,000+ employees
4. High reputation for quality work to corporates
5. High number of mergers and acquisitions for expansion

6. Strong market reputation and significant operations

WPP Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the WPP SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

WPP Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in WPP SWOT Analysis:

1.Online advertising is a new source of revenue
2.Adapting new strategies for market research brings in more revenues
3.Decentralised decision making is helpful as local marketing needs vary from one region to another

WPP Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of WPP are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads
2.Recession may hit the industry as cut is primarily on marketing budget of corporates
3.Cut-throat competition offered by other players in the industry

Read Similar SWOT analysis

Hence this concludes the WPP SWOT analysis.

Continue reading more about the brand/company.

About WPP

WPP Overview
Parent Company

WPP Public limited Company


British multinational advertising and public relations


Media & Entertainment

Tagline/ Slogan

A world leader in marketing communications


World’s largest advertising company by revenues


Corporate Organizations

Target Market

Well-established organizations in need of Marketing communications agency


Highly experienced in the field of marketing communications

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to WPP. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin