WPP SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of WPP analyses the brand/company with its strengths, weaknesses, opportunities & threats. In WPP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like WPP to benchmark its business & performance as compared to the competitors and industry. As of 2020, WPP is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top WPP competitors and includes WPP target market, segmentation, positioning & Unique Selling Proposition (USP).

WPP SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
WPP Brand Analysis
Parent Company

WPP Public limited Company


British multinational advertising and public relations


Media & Entertainment

Tagline/ Slogan

A world leader in marketing communications


World’s largest advertising company by revenues

WPP Segmentation

Corporate Organizations

WPP Target Market

Well-established organizations in need of Marketing communications agency

WPP Positioning

Highly experienced in the field of marketing communications

WPP SWOT Analysis
WPP Strengths

Below are the Strengths in the SWOT Analysis of WPP:

1. Strong distribution all over the world
2. 3000 offices in around 110 countries

3. Strong workforce of around 1,60,000+ employees
4. High reputation for quality work to corporates
5. High number of mergers and acquisitions for expansion

6. Strong market reputation and significant operations

WPP Weaknesses

Here are the weaknesses in the WPP SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

WPP Opportunities

Following are the Opportunities in WPP SWOT Analysis:

1.Online advertising is a new source of revenue
2.Adapting new strategies for market research brings in more revenues
3.Decentralised decision making is helpful as local marketing needs vary from one region to another

WPP Threats

The threats in the SWOT Analysis of WPP are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads
2.Recession may hit the industry as cut is primarily on marketing budget of corporates
3.Cut-throat competition offered by other players in the industry

WPP Competition

Below are the top 3 WPP competitors:

1.Omnicon Group
2.Interpublic Group
3.Publicis Group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to WPP. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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