WPP SWOT Analysis, USP & Competitors

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SWOT Analysis of WPP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

WPP Public limited Company


British multinational advertising and public relations



Tagline/ Slogan

A world leader in marketing communications


World’s largest advertising company by revenues



Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Highly experienced in the field of marketing communications

SWOT Analysis


1. Strong distribution all over the world
2. 3000 offices in around 110 countries

3. Strong workforce of around 1,60,000+ employees
4. High reputation for quality work to corporates
5. High number of mergers and acquisitions for expansion

6. Strong market reputation and significant operations


1. Market share is limited due to many competitors

2. Geographic penetration is also limited


1.Online advertising is a new source of revenue
2.Adapting new strategies for market research brings in more revenues
3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads
2.Recession may hit the industry as cut is primarily on marketing budget of corporates
3.Cut-throat competition offered by other players in the industry



1.Omnicon Group
2.Interpublic Group
3.Publicis Group

The table above concludes the WPP SWOT analysis along with its marketing and brand parameters.


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