WPP SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of WPP analyses the brand by its strengths, weaknesses, opportunities & threats. In WPP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like WPP to benchmark its business & performance as compared to the competitors. WPP is one of the leading brands in the media & entertainment sector.

The article below lists the WPP SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the WPP SWOT Analysis:

SWOT Analysis of WPP

For WPP, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

WPP Strengths

The strengths of WPP looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of WPP :

1. Strong distribution all over the world
2. 3000 offices in around 110 countries

3. Strong workforce of around 1,60,000+ employees
4. High reputation for quality work to corporates
5. High number of mergers and acquisitions for expansion

6. Strong market reputation and significant operations

WPP Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the WPP SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited


WPP Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in WPP SWOT Analysis:

1.Online advertising is a new source of revenue
2.Adapting new strategies for market research brings in more revenues
3.Decentralised decision making is helpful as local marketing needs vary from one region to another

WPP Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of WPP are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads
2.Recession may hit the industry as cut is primarily on marketing budget of corporates
3.Cut-throat competition offered by other players in the industry


WPP Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of WPP:

1.Omnicon Group
2.Interpublic Group
3.Publicis Group

Hence this concludes the WPP SWOT analysis.

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About WPP

WPP Overview
Parent Company

WPP Public limited Company

Category

British multinational advertising and public relations

Sector

Media & Entertainment

Tagline/ Slogan

A world leader in marketing communications

USP

World’s largest advertising company by revenues

WPP STP
Segmentation

Corporate Organizations

Target Market

Well-established organizations in need of Marketing communications agency

Positioning

Highly experienced in the field of marketing communications


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to WPP. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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