WPP SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of WPP analyses the brand by its strengths, weaknesses, opportunities & threats. In WPP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like WPP to benchmark its business & performance as compared to the competitors. WPP is one of the leading brands in the media & entertainment sector.

The table below lists the WPP SWOT (Strengths, Weaknesses, Opportunities, Threats), top WPP competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

WPP SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
WPP Brand Analysis
Parent Company

WPP Public limited Company


British multinational advertising and public relations


Media & Entertainment

Tagline/ Slogan

A world leader in marketing communications


World’s largest advertising company by revenues


Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Highly experienced in the field of marketing communications

SWOT Analysis of WPP
WPP Strengths

Below are the Strengths in the SWOT Analysis of WPP:

1. Strong distribution all over the world
2. 3000 offices in around 110 countries

3. Strong workforce of around 1,60,000+ employees
4. High reputation for quality work to corporates
5. High number of mergers and acquisitions for expansion

6. Strong market reputation and significant operations

WPP Weaknesses

Here are the weaknesses in the WPP SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

WPP Opportunities

Following are the Opportunities in WPP SWOT Analysis:

1.Online advertising is a new source of revenue
2.Adapting new strategies for market research brings in more revenues
3.Decentralised decision making is helpful as local marketing needs vary from one region to another

WPP Threats

The threats in the SWOT Analysis of WPP are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads
2.Recession may hit the industry as cut is primarily on marketing budget of corporates
3.Cut-throat competition offered by other players in the industry

WPP Competition
WPP Competitors

Below are the top 3 competitors of WPP:

1.Omnicon Group
2.Interpublic Group
3.Publicis Group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to WPP. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin