USA Today SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

USA Today SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of USA Today, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like USA Today to benchmark its business & performance as compared to the competitors, and make strategic improvements. USA Today is one of the leading brands in the media & entertainment sector.

The article below lists the USA Today SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the USA Today SWOT Analysis:

SWOT Analysis of USA Today

For USA Today, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

USA Today Strengths

The strengths of USA Today looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of USA Today :

1. It is distributed in all fifty states of USA along with Canada and United Kingdom
2. Known for easy to read and comprehend news
3. State by state round up of headlines is an attractive feature
4. Sufficiently different in aesthetics to be recognized in a news stand easily

5. Good US and world news coverage

USA Today Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the USA Today SWOT Analysis:

1.Not able to gather online subscribers as Wall Street  Journal
2.USA Today television suffered from low ratings and negative review from critics

USA Today Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in USA Today SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

USA Today Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of USA Today are as mentioned:

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

USA Today Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of USA Today:

1.Wall Street journal
2.The New York Times
3.Los Angeles Times

Hence this concludes the USA Today SWOT analysis.

Continue reading more about the brand/company.

About USA Today

USA Today Overview
Parent Company

Gannett Company Inc.


National American Daily Newspaper


Media & Entertainment

Tagline/ Slogan

Makes life easier by delivering the world to the reader


Widest circulated print newspaper in the United States


English reading population

Target Market

Professionals, businessmen and politicians


Delivers the world in the form of news at your door step

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to USA Today. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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