USA Today SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of USA Today analyses the brand/company with its strengths, weaknesses, opportunities & threats. In USA Today SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like USA Today to benchmark its business & performance as compared to the competitors and industry. USA Today is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top USA Today competitors and includes USA Today target market, segmentation, positioning & Unique Selling Proposition (USP).

USA Today SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
USA Today Brand Analysis
Parent Company

Gannett Company Inc.


National American Daily Newspaper


Media & Entertainment

Tagline/ Slogan

Makes life easier by delivering the world to the reader


Widest circulated print newspaper in the United States

USA Today Segmentation

English reading population

USA Today Target Market

Professionals, businessmen and politicians

USA Today Positioning

Delivers the world in the form of news at your door step

USA Today SWOT Analysis
USA Today Strengths

Below are the Strengths in the SWOT Analysis of USA Today:

1. It is distributed in all fifty states of USA along with Canada and United Kingdom
2. Known for easy to read and comprehend news
3. State by state round up of headlines is an attractive feature
4. Sufficiently different in aesthetics to be recognized in a news stand easily

5. Good US and world news coverage

USA Today Weaknesses

Here are the weaknesses in the USA Today SWOT Analysis:

1.Not able to gather online subscribers as Wall Street  Journal
2.USA Today television suffered from low ratings and negative review from critics

USA Today Opportunities

Following are the Opportunities in USA Today SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

USA Today Threats

The threats in the SWOT Analysis of USA Today are as mentioned:

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

USA Today Competition

Below are the top 3 USA Today competitors:

1.Wall Street journal
2.The New York Times
3.Los Angeles Times

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to USA Today. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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