USA Today SWOT Analysis, Competitors, STP & USP

Gannett Company Inc.

National American Daily Newspaper

Media & Entertainment

Makes life easier by delivering the world to the reader

Widest circulated print newspaper in the United States

English reading population

Professionals, businessmen and politicians

Delivers the world in the form of news at your door step

Below are the Strengths in the SWOT Analysis of USA Today:

1. It is distributed in all fifty states of USA along with Canada and United Kingdom
2. Known for easy to read and comprehend news
3. State by state round up of headlines is an attractive feature
4. Sufficiently different in aesthetics to be recognized in a news stand easily

5. Good US and world news coverage

Here are the weaknesses in the USA Today SWOT Analysis:

1.Not able to gather online subscribers as Wall Street  Journal
2.USA Today television suffered from low ratings and negative review from critics

Following are the Opportunities in USA Today SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

The threats in the SWOT Analysis of USA Today are as mentioned:

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

Below are the top 3 USA Today competitors:

1.Wall Street journal
2.The New York Times
3.Los Angeles Times