SWOT Analysis of USA Today with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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USA Today |
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Parent Company |
Gannett Company Inc. |
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Category |
National American Daily Newspaper |
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Sector |
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Tagline/ Slogan |
Makes life easier by delivering the world to the reader |
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USP |
Widest circulated print newspaper in the United States |
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USA Today STP |
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Segment |
English reading population |
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Target Group |
Professionals, businessmen and politicians |
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Positioning |
Delivers the world in the form of news at your door step |
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USA Today SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of USA Today : 1. It is distributed in all fifty states of USA along with Canada and United Kingdom 5. Good US and world news coverage |
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Weaknesses |
1.Not able to gather online subscribers as Wall Street Journal |
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Opportunities |
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism 3.Improve the sales by marketing on large scale via Internet |
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Threats |
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock 3.Lawsuits can be filed for misrepresentation in an form |
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USA Today Competition |
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Competitors |
Below are the 3 main USA Today competitors : 1.Wall Street journal |
The brandguide table above concludes the USA Today SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to USA Today. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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