USA Today SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7065

SWOT Analysis of USA Today with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

USA Today

Parent Company

Gannett Company Inc.


National American Daily Newspaper


Media & Entertainment

Tagline/ Slogan

Makes life easier by delivering the world to the reader


Widest circulated print newspaper in the United States



English reading population

Target Group

Professionals, businessmen and politicians


Delivers the world in the form of news at your door step

USA Today SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of USA Today :

1. It is distributed in all fifty states of USA along with Canada and United Kingdom
2. Known for easy to read and comprehend news
3. State by state round up of headlines is an attractive feature
4. Sufficiently different in aesthetics to be recognized in a news stand easily

5. Good US and world news coverage


1.Not able to gather online subscribers as Wall Street  Journal
2.USA Today television suffered from low ratings and negative review from critics


1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet


1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

USA Today Competition


Below are the 3 main USA Today competitors :

1.Wall Street journal
2.The New York Times
3.Los Angeles Times

The brandguide table above concludes the USA Today SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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