USA Today SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 8326

SWOT analysis of USA Today analyses the brand/company with its strengths, weaknesses, opportunities & threats. In USA Today SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like USA Today to benchmark its business & performance as compared to the competitors and industry. USA Today is one of the leading brands in the media & entertainment sector. The table below also lists the top USA Today competitors and elaborates USA Today market segmentation, target group, positioning & Unique Selling Proposition (USP).

USA Today SWOT, Competitors, Marketing STP & Brand analysis Table
USA Today Brand Analysis
Parent Company

Gannett Company Inc.


National American Daily Newspaper


Media & Entertainment

Tagline/ Slogan

Makes life easier by delivering the world to the reader


Widest circulated print newspaper in the United States


English reading population

Target Group

Professionals, businessmen and politicians


Delivers the world in the form of news at your door step

USA Today SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of USA Today. Strengths are:

1. It is distributed in all fifty states of USA along with Canada and United Kingdom
2. Known for easy to read and comprehend news
3. State by state round up of headlines is an attractive feature
4. Sufficiently different in aesthetics to be recognized in a news stand easily

5. Good US and world news coverage


Here are the weaknesses in the USA Today SWOT Analysis:

1.Not able to gather online subscribers as Wall Street  Journal
2.USA Today television suffered from low ratings and negative review from critics


Following are the Opportunities in USA Today SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet


The threats in the SWOT Analysis of USA Today are as mentioned:

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

USA Today Competition

Below are the top 3 USA Today competitors:

1.Wall Street journal
2.The New York Times
3.Los Angeles Times

The brandguide table above concludes the USA Today SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to USA Today. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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