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Wall Street Journal SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: March 24, 2023Read time:

Here is a detailed SWOT analysis of Wall Street Journal covering strengths, weaknesses, opportunities and threats.

Wall Street Journal Strengths

  1. Available in all options ranging from iphone to ipad including android making it accessible to the people of remote locations
  2. It has won many Pulitzer prizes
  3. Sufficiently different in aesthetics to be recognized in a news stand easily
  4. First newspaper to draw attention to insider trading and arrest it in any form
  5. One of the most prominent brand names in the field
  6. Top of the mind brand recall and an expert research team delivering the best quality content

Above are the strengths in the SWOT Analysis of Wall Street Journal. The strengths of Wall Street Journal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wall Street Journal Weaknesses

  1. Being a market leader means any issue becomes a news which can be a concern
  2. The head of News Corporation Rupert Murdoch has been recently accused of phone tapping scandalswhich caused an issue

These were the weaknesses in the Wall Street Journal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wall Street Journal Opportunities

  1. Can generate more revenues online by entering into partnership with other websites
  2. Introduce innovative features which grab attention with less criticism
  3. Improve the sales by marketing on large scale via Internet

Above we covered the opportunities in Wall Street Journal SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wall Street Journal Threats

  1. Increasing competition from othernewspapers
  2. Parodies and negative reviews act as a roadblock
  3. Lawsuits can be filed for misrepresentation in an form

The threats in the SWOT Analysis of Wall Street Journal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wall Street Journal SWOT analysis.

About Wall Street Journal

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wall Street Journal Overview
Parent Company

Dow Jones and Company(News Corporation)


American international daily newspaper


Media & Entertainment

Tagline/ Slogan

Live in the know


Largest newspaper in the united States ,by circulation

Wall Street Journal STP

English reading population

Target Market

Professionals, businessmen and politicians


American economics and international business issues are primarily focused in the coverage

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wall Street Journal. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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