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WPP SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: October 23, 2023Read time:

Here is a detailed SWOT analysis of WPP covering strengths, weaknesses, opportunities and threats.

WPP Strengths

  1. Strong distribution all over the world
  2. 3000 offices in around 110 countries
  3. Strong workforce of around 1,60,000+ employees
  4. High reputation for quality work to corporates
  5. High number of mergers and acquisitions for expansion
  6. Strong market reputation and significant operations

Above are the strengths in the SWOT Analysis of WPP. The strengths of WPP looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

WPP Weaknesses

  1. Market share is limited due to many competitors
  2. Geographic penetration is also limited

These were the weaknesses in the WPP SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

WPP Opportunities

  1. Online advertising is a new source of revenue
  2. Adapting new strategies for market research brings in more revenues
  3. Decentralised decision making is helpful as local marketing needs vary from one region to another

Above we covered the opportunities in WPP SWOT Analysis. The opportunities for any brand can include prospects of future growth.

WPP Threats

  1. Increasing lawsuits due to sheer negligence in preparation of ads
  2. Recession may hit the industry as cut is primarily on marketing budget of corporates
  3. Cut-throat competition offered by other players in the industry

The threats in the SWOT Analysis of WPP are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the WPP SWOT analysis.

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About WPP

The table below gives the brand overview along with its target market, segmentation, positioning & USP

WPP Overview
Parent Company

WPP Public limited Company


British multinational advertising and public relations


Media & Entertainment

Tagline/ Slogan

A world leader in marketing communications


World’s largest advertising company by revenues


Corporate Organizations

Target Market

Well-established organizations in need of Marketing communications agency


Highly experienced in the field of marketing communications

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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