Reliance Cinemas SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Reliance Cinemas analyses the brand by its strengths, weaknesses, opportunities & threats. In Reliance Cinemas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Cinemas to benchmark its business & performance as compared to the competitors. Reliance Cinemas is one of the leading brands in the media & entertainment sector.

The article below lists the Reliance Cinemas SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Reliance Cinemas SWOT Analysis:

SWOT Analysis of Reliance Cinemas

For Reliance Cinemas, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Reliance Cinemas Strengths

The strengths of Reliance Cinemas looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Reliance Cinemas :

1. BIG 92.7 FM was India’s largest private FM radio network with 12 radio stations across the country
2. Big Cinemas is India’s largest cinema chain with over 516 screens 
3. Leadership in film exhibition in India with 250+ screens and accounts for 10 to 15% of box office contributions of large movies
4. In Hollywood, Reliance Entertainment has partnered with Steven Spielberg and Stacey Snider on the formation of DreamWorks Studios

5. Strong backing of parent company

Reliance Cinemas Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Reliance Cinemas SWOT Analysis:

1. Very limited presence in regional cinemas.
2. Intensely competitive environment means growth is often stagnant


Reliance Cinemas Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Reliance Cinemas SWOT Analysis:

1. Easy access to technology in US and access to Hollywood movies.
2. Growing urbanization, BIG Cinemas could garner high market share.
3. Entering into TV Serials category like other competitors

Reliance Cinemas Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Reliance Cinemas are as mentioned:

1. Formidable competition with backward integration of several production houses
2. Mis-management at the top level posed a risk to distributors

3. Entry of international brands in the industry


Reliance Cinemas Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Reliance Cinemas:

1. Shree Ashtavinayak
2. Red Chillies
3. TIPS Industries

Hence this concludes the Reliance Cinemas SWOT analysis.

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About Reliance Cinemas

Reliance Cinemas Overview
Parent Company

Reliance ADAG

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Significant presence in filmed entertainment (film production, distribution, and exhibition).

Reliance Cinemas STP
Segmentation

Cinema Watching Audience

Target Group

Hindi Cinema, 18-40+, Entertainment loving Commercial Cinema

Positioning

Entertainment and Reaching out to the masses.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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