SWOT Analysis of HBO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
HBO |
|
Parent Company |
Home Box Office Inc. (Time Warner) |
Category |
Entertainment TV Channel |
Sector |
|
Tagline/ Slogan |
Its not TV, Its HBO; It's More Than You Imagined. It's HBO |
USP |
Home Box Office with latest hollywood movies |
HBO STP |
|
Segment |
Upper and Middle Class, cities |
Target Group |
Youth between 15-35 |
Positioning |
New hollywood movies on your TV |
HBO SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HBO : 1. Latest hollywood blockbusters |
Weaknesses |
1.Broadcasting issues |
Opportunities |
1.Start online TV channels for viewing as people prefer spending time on internet |
Threats |
1. People watching movies online |
HBO Competition |
|
Competitors |
Below are the 5 main HBO competitors : 1. Star Movies |
The brandguide table above concludes the HBO SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to HBO. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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