HBO SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7835

SWOT Analysis of HBO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Home Box Office Inc. (Time Warner)


Entertainment TV Channel


Media & Entertainment

Tagline/ Slogan

Its not TV, Its HBO; It's More Than You Imagined. It's HBO


Home Box Office with latest hollywood movies



Upper and Middle Class, cities

Target Group

Youth between 15-35


New hollywood movies on your TV

HBO SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HBO :

1. Latest hollywood blockbusters
2.HBO is broadcasted in over 150 countries
3.HBO has also been actively involved in merchandising
4. It features motion pictures and original series, along with made-for-cable movies and documentaries, boxing matches, and occasional stand-up comedy and concert specials.


1.Broadcasting issues 
2.Censor boards often have issues with content shown 
3.Local cable operators create problems 
4. Price of watching these channels individually is high


1.Start online TV channels for viewing as people prefer spending time on internet 
2.Create mobile applications for viewing


1. People watching movies online 
2.Movie rental stores  3
.Pirated movies
4.Local cable channels

HBO Competition


Below are the 5 main HBO competitors :

1. Star Movies
2. UTV Action
3. WB

The brandguide table above concludes the HBO SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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