HBO SWOT Analysis
HBO is one of the leading brands in the media & entertainment sector. HBO SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of HBO:
Quick Glance:
HBO Strengths
- Latest hollywood blockbusters
- HBO is broadcasted in over 150 countries
- HBO has also been actively involved in merchandising
- It features motion pictures and original series, along with made-for-cable movies and documentaries, boxing matches, and occasional stand-up comedy and concert specials.
Above are the strengths in the SWOT Analysis of HBO. The strengths of HBO looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
HBO Weaknesses
- Broadcasting issues
- Censor boards often have issues with content shown
- Local cable operators create problems
- Price of watching these channels individually is high
These were the weaknesses in the HBO SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
HBO Opportunities
- Start online TV channels for viewing as people prefer spending time on internet
- Create mobile applications for viewing
Above we covered the opportunities in HBO SWOT Analysis. The opportunities for any brand can include prospects of future growth.
HBO Threats
- People watching movies online
- Movie rental stores3
- .Pirated movies
- Local cable channels
The threats in the SWOT Analysis of HBO are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
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Hence this concludes the HBO SWOT analysis.
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About HBO
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| HBO Overview | |
|---|---|
| Parent Company |
Home Box Office Inc. (Time Warner) |
| Category |
Entertainment TV Channel |
| Sector | |
| Tagline/ Slogan |
Its not TV, Its HBO; It's More Than You Imagined. It's HBO |
| USP |
Home Box Office with latest hollywood movies |
| HBO STP | |
| Segmentation |
Upper and Middle Class, cities |
| Target Market |
Youth between 15-35 |
| Positioning |
New hollywood movies on your TV |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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