Published in Media & Entertainment category by MBA Skool Team
HBO is one of the leading brands in the media & entertainment sector. HBO SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of HBO:
HBO has also been actively involved in merchandising
It features motion pictures and original series, along with made-for-cable movies and documentaries, boxing matches, and occasional stand-up comedy and concert specials.
Above are the strengths in the SWOT Analysis of HBO. The strengths of HBO looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Censor boards often have issues with content shown
Local cable operators create problems
Price of watching these channels individually is high
These were the weaknesses in the HBO SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Start online TV channels for viewing as people prefer spending time on internet
Create mobile applications for viewing
Above we covered the opportunities in HBO SWOT Analysis. The opportunities for any brand can include prospects of future growth.
People watching movies online
Movie rental stores3
Local cable channels
The threats in the SWOT Analysis of HBO are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the HBO SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Its not TV, Its HBO; It's More Than You Imagined. It's HBO
Home Box Office with latest hollywood movies
Upper and Middle Class, cities
Youth between 15-35
New hollywood movies on your TV
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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