HBO SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of HBO analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HBO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HBO to benchmark its business & performance as compared to the competitors and industry. As of 2020, HBO is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top HBO competitors and includes HBO target market, segmentation, positioning & Unique Selling Proposition (USP).

HBO SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
HBO Brand Analysis
Parent Company

Home Box Office Inc. (Time Warner)

Category

Entertainment TV Channel

Sector

Media & Entertainment

Tagline/ Slogan

Its not TV, Its HBO; It's More Than You Imagined. It's HBO

USP

Home Box Office with latest hollywood movies

HBO STP
HBO Segmentation

Upper and Middle Class, cities

HBO Target Market

Youth between 15-35

HBO Positioning

New hollywood movies on your TV

HBO SWOT Analysis
HBO Strengths

Below are the Strengths in the SWOT Analysis of HBO:

1. Latest hollywood blockbusters
2.HBO is broadcasted in over 150 countries
3.HBO has also been actively involved in merchandising
4. It features motion pictures and original series, along with made-for-cable movies and documentaries, boxing matches, and occasional stand-up comedy and concert specials.

HBO Weaknesses

Here are the weaknesses in the HBO SWOT Analysis:

1.Broadcasting issues 
2.Censor boards often have issues with content shown 
3.Local cable operators create problems 
4. Price of watching these channels individually is high

HBO Opportunities

Following are the Opportunities in HBO SWOT Analysis:

1.Start online TV channels for viewing as people prefer spending time on internet 
2.Create mobile applications for viewing

HBO Threats

The threats in the SWOT Analysis of HBO are as mentioned:

1. People watching movies online 
2.Movie rental stores  3
.Pirated movies
4.Local cable channels

HBO Competition
Competitors

Below are the top 5 HBO competitors:

1. Star Movies
2. UTV Action
3. WB
4.PIX
5.MGM


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HBO. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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