HBO SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7835
Advertisements

SWOT Analysis of HBO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HBO

Parent Company

Home Box Office Inc. (Time Warner)

Category

Entertainment TV Channel

Sector

Media & Entertainment

Tagline/ Slogan

Its not TV, Its HBO; It's More Than You Imagined. It's HBO

USP

Home Box Office with latest hollywood movies

HBO STP

Segment

Upper and Middle Class, cities

Target Group

Youth between 15-35

Positioning

New hollywood movies on your TV

HBO SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HBO :

1. Latest hollywood blockbusters
2.HBO is broadcasted in over 150 countries
3.HBO has also been actively involved in merchandising
4. It features motion pictures and original series, along with made-for-cable movies and documentaries, boxing matches, and occasional stand-up comedy and concert specials.

Weaknesses

1.Broadcasting issues 
2.Censor boards often have issues with content shown 
3.Local cable operators create problems 
4. Price of watching these channels individually is high

Opportunities

1.Start online TV channels for viewing as people prefer spending time on internet 
2.Create mobile applications for viewing

Threats

1. People watching movies online 
2.Movie rental stores  3
.Pirated movies
4.Local cable channels

HBO Competition

Competitors

Below are the 5 main HBO competitors :

1. Star Movies
2. UTV Action
3. WB
4.PIX
5.MGM


The brandguide table above concludes the HBO SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to HBO. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: