HBO SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 8977

SWOT analysis of HBO analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HBO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HBO to benchmark its business & performance as compared to the competitors and industry. HBO is one of the leading brands in the media & entertainment sector. The table below also lists the top HBO competitors and elaborates HBO market segmentation, target group, positioning & Unique Selling Proposition (USP).

HBO SWOT, Competitors, Marketing STP & Brand analysis Table
HBO Brand Analysis
Parent Company

Home Box Office Inc. (Time Warner)
Category

Entertainment TV Channel
Sector

Media & Entertainment
Tagline/ Slogan

Its not TV, Its HBO; It's More Than You Imagined. It's HBO
USP

Home Box Office with latest hollywood movies
HBO STP
Segment

Upper and Middle Class, cities
Target Group

Youth between 15-35
Positioning

New hollywood movies on your TV
HBO SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HBO. Strengths are:

1. Latest hollywood blockbusters
2.HBO is broadcasted in over 150 countries
3.HBO has also been actively involved in merchandising
4. It features motion pictures and original series, along with made-for-cable movies and documentaries, boxing matches, and occasional stand-up comedy and concert specials.
Weaknesses

Here are the weaknesses in the HBO SWOT Analysis:

1.Broadcasting issues 
2.Censor boards often have issues with content shown 
3.Local cable operators create problems 
4. Price of watching these channels individually is high
Opportunities

Following are the Opportunities in HBO SWOT Analysis:

1.Start online TV channels for viewing as people prefer spending time on internet 
2.Create mobile applications for viewing
Threats

The threats in the SWOT Analysis of HBO are as mentioned:

1. People watching movies online 
2.Movie rental stores  3
.Pirated movies
4.Local cable channels
HBO Competition
Competitors

Below are the top 5 HBO competitors:

1. Star Movies
2. UTV Action
3. WB
4.PIX
5.MGM

The brandguide table above concludes the HBO SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HBO. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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