HBO SWOT Analysis, Competitors & USP

HBO SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of HBO, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HBO to benchmark its business & performance as compared to the competitors, and make strategic improvements. HBO is one of the leading brands in the media & entertainment sector.

The article below lists the HBO SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the HBO SWOT Analysis:

SWOT Analysis of HBO

For HBO, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

HBO Strengths

The strengths of HBO looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of HBO :

1. Latest hollywood blockbusters
2.HBO is broadcasted in over 150 countries
3.HBO has also been actively involved in merchandising
4. It features motion pictures and original series, along with made-for-cable movies and documentaries, boxing matches, and occasional stand-up comedy and concert specials.

HBO Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the HBO SWOT Analysis:

1.Broadcasting issues 
2.Censor boards often have issues with content shown 
3.Local cable operators create problems 
4. Price of watching these channels individually is high

HBO Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in HBO SWOT Analysis:

1.Start online TV channels for viewing as people prefer spending time on internet 
2.Create mobile applications for viewing

HBO Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of HBO are as mentioned:

1. People watching movies online 
2.Movie rental stores  3
.Pirated movies
4.Local cable channels

HBO Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of HBO:

1. Star Movies
2. UTV Action
3. WB
4.PIX
5.MGM

Hence this concludes the HBO SWOT analysis.

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About HBO

HBO Overview
Parent Company	Home Box Office Inc. (Time Warner)
Category	Entertainment TV Channel
Sector	Media & Entertainment
Tagline/ Slogan	Its not TV, Its HBO; It's More Than You Imagined. It's HBO
USP	Home Box Office with latest hollywood movies
HBO STP
Segmentation	Upper and Middle Class, cities
Target Market	Youth between 15-35
Positioning	New hollywood movies on your TV

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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