Discovery Channel SWOT Analysis
Discovery Channel is one of the leading brands in the media & entertainment sector. Discovery Channel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Discovery Channel:
Quick Glance:
Discovery Channel Strengths
- Wide range of programmes
- Special focus on survival skills
- Available in Hindi, Tamil, Telugu, Bengali, English
- Special programmes on latest world tragedies
- Also available on HD
Above are the strengths in the SWOT Analysis of Discovery Channel. The strengths of Discovery Channel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Discovery Channel Weaknesses
- Unwanted tickers during the programme
- Repetition of episodes
- Major focus is on wildlife, survival skills and accidents
- No Indianisation of any programme ie. All programmes are dubbed
- No Indian host
- Hardly a show targeting kids
These were the weaknesses in the Discovery Channel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Discovery Channel Opportunities
- Can make special programmes for India
- Can introduce Indian hosts
- Scope for targeting kids
- Can go in other linguals such as Marathi, Gujrati etc.
- Tailor made programmes for domestic audience
Above we covered the opportunities in Discovery Channel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Discovery Channel Threats
- Internet is reducing curiosity about particular topic
- Knowledge based tv channels need to reorganize and re-strategize themselves
- Majority of the shows are freely available on the internet without ad breaks
The threats in the SWOT Analysis of Discovery Channel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Discovery Channel SWOT analysis.
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About Discovery Channel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Discovery Channel Overview | |
|---|---|
| Parent Company |
Discovery Communications, Inc. |
| Category |
Knowledge Based Channel |
| Sector | |
| Tagline/ Slogan |
The world is just awesome |
| USP |
Exclusive videography and great photography along the world |
| Discovery Channel STP | |
| Segmentation |
15+ (male & female) |
| Target Market |
Individual, SEC A,B,C |
| Positioning |
A channel which helps you discover the amazing world |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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