Discovery Channel SWOT Analysis, USP & Competitors

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SWOT Analysis of Discovery Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Discovery Channel

Parent Company

Discovery Communications, Inc.


Knowledge Based Channel


Media and Entertainment

Tagline/ Slogan

The world is just awesome


Exclusive videography and great photography along the world



15+ (male & female)

Target Group

Individual, SEC A,B,C


A channel which helps you discover the amazing world

SWOT Analysis


1. Wide range of programmes
2. Special focus on survival skills
3. Available in Hindi, Tamil, Telugu, Bengali, English
4. Special programmes on latest world tragedies
5. Also available on HD


1. Unwanted tickers during the programme
2. Repetition of episodes
3. Major focus is on wildlife, survival skills and accidents
4. No Indianisation of any programme ie. All programmes are dubbed
5. No Indian host
6. Hardly a show targeting kids


1. Can make special programmes for India
2. Can introduce Indian hosts
3. Scope for targeting kids
4. Can go in other linguals such as Marathi, Gujrati etc.
5. Tailor made programmes for domestic audience


1. Internet is reducing curiosity about particular topic
2. Knowledge based tv channels need to reorganize and re-strategize themselves
3. Majority of the shows are freely available on the internet without ad breaks



1. National Geographic
2. Animal Planet
3. History Channel

The table above concludes the Discovery Channel SWOT analysis along with its marketing and brand parameters.


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