Published in Media & Entertainment category by MBA Skool Team
Discovery Channel is one of the leading brands in the media & entertainment sector. Discovery Channel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Discovery Channel:
Available in Hindi, Tamil, Telugu, Bengali, English
Special programmes on latest world tragedies
Also available on HD
Above are the strengths in the SWOT Analysis of Discovery Channel. The strengths of Discovery Channel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Discovery Channel Weaknesses
Unwanted tickers during the programme
Repetition of episodes
Major focus is on wildlife, survival skills and accidents
No Indianisation of any programme ie. All programmes are dubbed
No Indian host
Hardly a show targeting kids
These were the weaknesses in the Discovery Channel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Discovery Channel Opportunities
Can make special programmes for India
Can introduce Indian hosts
Scope for targeting kids
Can go in other linguals such as Marathi, Gujrati etc.
Tailor made programmes for domestic audience
Above we covered the opportunities in Discovery Channel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Discovery Channel Threats
Internet is reducing curiosity about particular topic
Knowledge based tv channels need to reorganize and re-strategize themselves
Majority of the shows are freely available on the internet without ad breaks
The threats in the SWOT Analysis of Discovery Channel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Exclusive videography and great photography along the world
Discovery Channel STP
15+ (male & female)
Individual, SEC A,B,C
A channel which helps you discover the amazing world
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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