Discovery Channel SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 8520

SWOT analysis of Discovery Channel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Discovery Channel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Discovery Channel to benchmark its business & performance as compared to the competitors and industry. Discovery Channel is one of the leading brands in the media & entertainment sector. The table below also lists the top Discovery Channel competitors and elaborates Discovery Channel market segmentation, target group, positioning & Unique Selling Proposition (USP).

Discovery Channel SWOT, Competitors, Marketing STP & Brand analysis Table
Discovery Channel Brand Analysis
Parent Company

Discovery Communications, Inc.


Knowledge Based Channel


Media & Entertainment

Tagline/ Slogan

The world is just awesome


Exclusive videography and great photography along the world

Discovery Channel STP

15+ (male & female)

Target Group

Individual, SEC A,B,C


A channel which helps you discover the amazing world

Discovery Channel SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Discovery Channel. Strengths are:

1. Wide range of programmes
2. Special focus on survival skills
3. Available in Hindi, Tamil, Telugu, Bengali, English
4. Special programmes on latest world tragedies
5. Also available on HD


Here are the weaknesses in the Discovery Channel SWOT Analysis:

1. Unwanted tickers during the programme
2. Repetition of episodes
3. Major focus is on wildlife, survival skills and accidents
4. No Indianisation of any programme ie. All programmes are dubbed
5. No Indian host
6. Hardly a show targeting kids


Following are the Opportunities in Discovery Channel SWOT Analysis:

1. Can make special programmes for India
2. Can introduce Indian hosts
3. Scope for targeting kids
4. Can go in other linguals such as Marathi, Gujrati etc.
5. Tailor made programmes for domestic audience


The threats in the SWOT Analysis of Discovery Channel are as mentioned:

1. Internet is reducing curiosity about particular topic
2. Knowledge based tv channels need to reorganize and re-strategize themselves
3. Majority of the shows are freely available on the internet without ad breaks

Discovery Channel Competition

Below are the top 3 Discovery Channel competitors:

1. National Geographic
2. Animal Planet
3. History Channel

The brandguide table above concludes the Discovery Channel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Discovery Channel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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