Discovery Channel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Discovery Channel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Discovery Channel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Discovery Channel to benchmark its business & performance as compared to the competitors and industry. As of 2020, Discovery Channel is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Discovery Channel competitors and includes Discovery Channel target market, segmentation, positioning & Unique Selling Proposition (USP).

Discovery Channel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Discovery Channel Brand Analysis
Parent Company

Discovery Communications, Inc.

Category

Knowledge Based Channel

Sector

Media & Entertainment

Tagline/ Slogan

The world is just awesome

USP

Exclusive videography and great photography along the world

Discovery Channel STP
Discovery Channel Segmentation

15+ (male & female)

Discovery Channel Target Market

Individual, SEC A,B,C

Discovery Channel Positioning

A channel which helps you discover the amazing world

Discovery Channel SWOT Analysis
Discovery Channel Strengths

Below are the Strengths in the SWOT Analysis of Discovery Channel:

1. Wide range of programmes
2. Special focus on survival skills
3. Available in Hindi, Tamil, Telugu, Bengali, English
4. Special programmes on latest world tragedies
5. Also available on HD

Discovery Channel Weaknesses

Here are the weaknesses in the Discovery Channel SWOT Analysis:

1. Unwanted tickers during the programme
2. Repetition of episodes
3. Major focus is on wildlife, survival skills and accidents
4. No Indianisation of any programme ie. All programmes are dubbed
5. No Indian host
6. Hardly a show targeting kids

Discovery Channel Opportunities

Following are the Opportunities in Discovery Channel SWOT Analysis:

1. Can make special programmes for India
2. Can introduce Indian hosts
3. Scope for targeting kids
4. Can go in other linguals such as Marathi, Gujrati etc.
5. Tailor made programmes for domestic audience

Discovery Channel Threats

The threats in the SWOT Analysis of Discovery Channel are as mentioned:

1. Internet is reducing curiosity about particular topic
2. Knowledge based tv channels need to reorganize and re-strategize themselves
3. Majority of the shows are freely available on the internet without ad breaks

Discovery Channel Competition
Competitors

Below are the top 3 Discovery Channel competitors:

1. National Geographic
2. Animal Planet
3. History Channel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Discovery Channel. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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