Discovery Channel SWOT Analysis, Competitors & USP

Discovery Channel SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Discovery Channel, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Discovery Channel to benchmark its business & performance as compared to the competitors, and make strategic improvements. Discovery Channel is one of the leading brands in the media & entertainment sector.

The article below lists the Discovery Channel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Discovery Channel SWOT Analysis:

SWOT Analysis of Discovery Channel

For Discovery Channel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Discovery Channel Strengths

The strengths of Discovery Channel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Discovery Channel :

1. Wide range of programmes
2. Special focus on survival skills
3. Available in Hindi, Tamil, Telugu, Bengali, English
4. Special programmes on latest world tragedies
5. Also available on HD

Discovery Channel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Discovery Channel SWOT Analysis:

1. Unwanted tickers during the programme
2. Repetition of episodes
3. Major focus is on wildlife, survival skills and accidents
4. No Indianisation of any programme ie. All programmes are dubbed
5. No Indian host
6. Hardly a show targeting kids

Discovery Channel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Discovery Channel SWOT Analysis:

1. Can make special programmes for India
2. Can introduce Indian hosts
3. Scope for targeting kids
4. Can go in other linguals such as Marathi, Gujrati etc.
5. Tailor made programmes for domestic audience

Discovery Channel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Discovery Channel are as mentioned:

1. Internet is reducing curiosity about particular topic
2. Knowledge based tv channels need to reorganize and re-strategize themselves
3. Majority of the shows are freely available on the internet without ad breaks

Discovery Channel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Discovery Channel:

1. National Geographic
2. Animal Planet
3. History Channel

Hence this concludes the Discovery Channel SWOT analysis.

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About Discovery Channel

Discovery Channel Overview
Parent Company	Discovery Communications, Inc.
Category	Knowledge Based Channel
Sector	Media & Entertainment
Tagline/ Slogan	The world is just awesome
USP	Exclusive videography and great photography along the world
Discovery Channel STP
Segmentation	15+ (male & female)
Target Market	Individual, SEC A,B,C
Positioning	A channel which helps you discover the amazing world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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