MTV SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MTV analyses the brand by its strengths, weaknesses, opportunities & threats. In MTV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTV to benchmark its business & performance as compared to the competitors. MTV is one of the leading brands in the media & entertainment sector.

The article below lists the MTV SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MTV SWOT Analysis:

SWOT Analysis of MTV

For MTV, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

MTV Strengths

The strengths of MTV looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MTV :

1. Channel has tremendous viewership globally
2. Raw reality shows made specially for youth
3. Nice hold over college going crowd
4.Merchandising also promotes the brand equity
5.Broadcasted in over 50 countries across the globe
6.Organises the popular MTV Music awards

MTV Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MTV SWOT Analysis:

1.Censorship issues over bold programs
2.Obscene and abusive languages causes problems

MTV Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MTV SWOT Analysis:

1.Tie-up with international concerts
2.More advertising would increase brand visibility 
3.Promote brand through interactive websites and mobile applications

MTV Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MTV are as mentioned:

1. Agitation from NGOs
2. Broadcasting Contents Complaint Council (BCCC)

MTV Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of MTV:

1. Channel V
2. Youtube
3. Internet music sites
4. UTV Bindaas

Hence this concludes the MTV SWOT analysis.

Continue reading more about the brand/company.

About MTV

MTV Overview
Parent Company

MTV Networks (Viacom)


Music Channel


Media & Entertainment

Tagline/ Slogan

Stay Raw; I want my MTV; MTV is here


Reality shows and music for the youth


15+ to early 30s (Male and Female)

Target Market

Individual, SEC A,B


A channel for the youngsters who like to be raw and who love music

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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