MTV SWOT Analysis
MTV SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of MTV, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
MTV is one of the leading brands in the media & entertainment sector. The article below lists the MTV SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
MTV Strengths
The strengths of MTV looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of MTV :
1. Channel has tremendous viewership globally
2. Raw reality shows made specially for youth
3. Nice hold over college going crowd
4.Merchandising also promotes the brand equity
5.Broadcasted in over 50 countries across the globe
6.Organises the popular MTV Music awards
MTV Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the MTV SWOT Analysis:
1.Censorship issues over bold programs
2.Obscene and abusive languages causes problems
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MTV Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in MTV SWOT Analysis:
1.Tie-up with international concerts
2.More advertising would increase brand visibility
3.Promote brand through interactive websites and mobile applications
MTV Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of MTV are as mentioned:
1. Agitation from NGOs
2. Broadcasting Contents Complaint Council (BCCC)
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Hence this concludes the MTV SWOT analysis.
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About MTV
| MTV Overview | |
|---|---|
| Parent Company |
MTV Networks (Viacom) |
| Category |
Music Channel |
| Sector | |
| Tagline/ Slogan |
Stay Raw; I want my MTV; MTV is here |
| USP |
Reality shows and music for the youth |
| MTV STP | |
| Segmentation |
15+ to early 30s (Male and Female) |
| Target Market |
Individual, SEC A,B |
| Positioning |
A channel for the youngsters who like to be raw and who love music |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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