SWOT analysis of MTV analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MTV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like MTV to benchmark its business & performance as compared to the competitors and industry. As of 2020, MTV is one of the leading brands in the media & entertainment sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MTV competitors and includes MTV target market, segmentation, positioning & Unique Selling Proposition (USP).
| MTV Brand Analysis | |
|---|---|
| Parent Company |
MTV Networks (Viacom) |
| Category |
Music Channel |
| Sector | |
| Tagline/ Slogan |
Stay Raw; I want my MTV; MTV is here |
| USP |
Reality shows and music for the youth |
| MTV STP | |
| MTV Segmentation |
15+ to early 30s (Male and Female) |
| MTV Target Market |
Individual, SEC A,B |
| MTV Positioning |
A channel for the youngsters who like to be raw and who love music |
| MTV SWOT Analysis | |
| MTV Strengths |
Below are the Strengths in the SWOT Analysis of MTV: 1. Channel has tremendous viewership globally |
| MTV Weaknesses |
Here are the weaknesses in the MTV SWOT Analysis: 1.Censorship issues over bold programs |
| MTV Opportunities |
Following are the Opportunities in MTV SWOT Analysis: 1.Tie-up with international concerts |
| MTV Threats |
The threats in the SWOT Analysis of MTV are as mentioned: 1. Agitation from NGOs |
| MTV Competition | |
| Competitors |
Below are the top 4 MTV competitors: 1. Channel V |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MTV. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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