Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of MTV analyses the brand by its strengths, weaknesses, opportunities & threats. In MTV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like MTV to benchmark its business & performance as compared to the competitors. MTV is one of the leading brands in the media & entertainment sector.
The table below lists the MTV SWOT (Strengths, Weaknesses, Opportunities, Threats), top MTV competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
A channel for the youngsters who like to be raw and who love music
SWOT Analysis of MTV
Below are the Strengths in the SWOT Analysis of MTV:
1. Channel has tremendous viewership globally 2. Raw reality shows made specially for youth 3. Nice hold over college going crowd 4.Merchandising also promotes the brand equity 5.Broadcasted in over 50 countries across the globe 6.Organises the popular MTV Music awards
Here are the weaknesses in the MTV SWOT Analysis:
1.Censorship issues over bold programs 2.Obscene and abusive languages causes problems
Following are the Opportunities in MTV SWOT Analysis:
1.Tie-up with international concerts 2.More advertising would increase brand visibility 3.Promote brand through interactive websites and mobile applications
The threats in the SWOT Analysis of MTV are as mentioned:
1. Agitation from NGOs 2. Broadcasting Contents Complaint Council (BCCC)
Below are the top 4 competitors of MTV:
1. Channel V 2. Youtube 3. Internet music sites 4. UTV Bindaas
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MTV. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute