MTV SWOT Analysis, USP & Competitors

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SWOT Analysis of MTV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

MTV Networks (Viacom)


Music Channel


Media and Entertainment

Tagline/ Slogan

Stay Raw; I want my MTV; MTV is here


Reality shows and music for the youth



15+ to early 30s (Male and Female)

Target Group

Individual, SEC A,B


A channel for the youngsters who like to be raw and who love music

SWOT Analysis


1. Channel has tremendous viewership globally
2. Raw reality shows made specially for youth
3. Nice hold over college going crowd
4.Merchandising also promotes the brand equity
5.Broadcasted in over 50 countries across the globe
6.Organises the popular MTV Music awards


1.Censorship issues over bold programs
2.Obscene and abusive languages causes problems


1.Tie-up with international concerts
2.More advertising would increase brand visibility 
3.Promote brand through interactive websites and mobile applications


1. Agitation from NGOs
2. Broadcasting Contents Complaint Council (BCCC)



1. Channel V
2. Youtube
3. Internet music sites
4. UTV Bindaas

The table above concludes the MTV SWOT analysis along with its marketing and brand parameters.


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