MTV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MTV analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MTV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTV to benchmark its business & performance as compared to the competitors and industry. As of 2020, MTV is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MTV competitors and includes MTV target market, segmentation, positioning & Unique Selling Proposition (USP).

MTV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MTV Brand Analysis
Parent Company

MTV Networks (Viacom)


Music Channel


Media & Entertainment

Tagline/ Slogan

Stay Raw; I want my MTV; MTV is here


Reality shows and music for the youth

MTV Segmentation

15+ to early 30s (Male and Female)

MTV Target Market

Individual, SEC A,B

MTV Positioning

A channel for the youngsters who like to be raw and who love music

MTV SWOT Analysis
MTV Strengths

Below are the Strengths in the SWOT Analysis of MTV:

1. Channel has tremendous viewership globally
2. Raw reality shows made specially for youth
3. Nice hold over college going crowd
4.Merchandising also promotes the brand equity
5.Broadcasted in over 50 countries across the globe
6.Organises the popular MTV Music awards

MTV Weaknesses

Here are the weaknesses in the MTV SWOT Analysis:

1.Censorship issues over bold programs
2.Obscene and abusive languages causes problems

MTV Opportunities

Following are the Opportunities in MTV SWOT Analysis:

1.Tie-up with international concerts
2.More advertising would increase brand visibility 
3.Promote brand through interactive websites and mobile applications

MTV Threats

The threats in the SWOT Analysis of MTV are as mentioned:

1. Agitation from NGOs
2. Broadcasting Contents Complaint Council (BCCC)

MTV Competition

Below are the top 4 MTV competitors:

1. Channel V
2. Youtube
3. Internet music sites
4. UTV Bindaas

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MTV. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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