Channel V SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3132

SWOT Analysis of Channel V with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Channel V

Parent Company

STAR TV; Fox International Channels


Music Channel


Media and Entertainment

Tagline/ Slogan

[V] Plays Music


Latest promos, songs and reality shows targeting the youth



15+ to early 30s (Male and Female)

Target Group

Individual, SEC A,B


Popular music channel which the youngsters prefer

SWOT Analysis


1. Reality shows made specially for youth
2. Nice hold over college going crowd
3.Latest movie songs 
4.Promotional events and tie-ups with concerts
5.Broadcast in all major Asian countries


1.Censorship issues over bold programs
2.Obscene and abusive languages causes problems


1.Tie-up with international concerts
2.More advertising would increase brand visibility 
3.Promote brand through interactive websites and mobile applications


1. Agitation from NGOs
2. Broadcasting Contents Complaint Council (BCCC)



1. MTV
2. Youtube
3. Internet music sites
4. UTV Bindaas

The table above concludes the Channel V SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Channel V. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: