Channel V SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Channel V analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Channel V SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Channel V to benchmark its business & performance as compared to the competitors and industry. As of 2020, Channel V is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Channel V competitors and includes Channel V target market, segmentation, positioning & Unique Selling Proposition (USP).

Channel V SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Channel V Brand Analysis
Parent Company

STAR TV; Fox International Channels


Music Channel


Media & Entertainment

Tagline/ Slogan

[V] Plays Music


Latest promos, songs and reality shows targeting the youth

Channel V STP
Channel V Segmentation

15+ to early 30s (Male and Female)

Channel V Target Market

Individual, SEC A,B

Channel V Positioning

Popular music channel which the youngsters prefer

Channel V SWOT Analysis
Channel V Strengths

Below are the Strengths in the SWOT Analysis of Channel V:

1. Reality shows made specially for youth
2. Nice hold over college going crowd
3.Latest movie songs 
4.Promotional events and tie-ups with concerts
5.Broadcast in all major Asian countries

Channel V Weaknesses

Here are the weaknesses in the Channel V SWOT Analysis:

1.Censorship issues over bold programs
2.Obscene and abusive languages causes problems

Channel V Opportunities

Following are the Opportunities in Channel V SWOT Analysis:

1.Tie-up with international concerts
2.More advertising would increase brand visibility 
3.Promote brand through interactive websites and mobile applications

Channel V Threats

The threats in the SWOT Analysis of Channel V are as mentioned:

1. Agitation from NGOs
2. Broadcasting Contents Complaint Council (BCCC)

Channel V Competition

Below are the top 4 Channel V competitors:

1. MTV
2. Youtube
3. Internet music sites
4. UTV Bindaas

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Channel V. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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