Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Channel V analyses the brand by its strengths, weaknesses, opportunities & threats. In Channel V SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Channel V to benchmark its business & performance as compared to the competitors. Channel V is one of the leading brands in the media & entertainment sector.
The table below lists the Channel V SWOT (Strengths, Weaknesses, Opportunities, Threats), top Channel V competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Latest promos, songs and reality shows targeting the youth
Channel V STP
15+ to early 30s (Male and Female)
Individual, SEC A,B
Popular music channel which the youngsters prefer
SWOT Analysis of Channel V
Channel V Strengths
Below are the Strengths in the SWOT Analysis of Channel V:
1. Reality shows made specially for youth 2. Nice hold over college going crowd 3.Latest movie songs 4.Promotional events and tie-ups with concerts 5.Broadcast in all major Asian countries
Channel V Weaknesses
Here are the weaknesses in the Channel V SWOT Analysis:
1.Censorship issues over bold programs 2.Obscene and abusive languages causes problems
Channel V Opportunities
Following are the Opportunities in Channel V SWOT Analysis:
1.Tie-up with international concerts 2.More advertising would increase brand visibility 3.Promote brand through interactive websites and mobile applications
Channel V Threats
The threats in the SWOT Analysis of Channel V are as mentioned:
1. Agitation from NGOs 2. Broadcasting Contents Complaint Council (BCCC)
Channel V Competition
Channel V Competitors
Below are the top 4 competitors of Channel V:
1. MTV 2. Youtube 3. Internet music sites 4. UTV Bindaas
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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