Pogo Channel SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Pogo Channel is one of the leading brands in the media & entertainment sector. Pogo Channel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pogo Channel:

Pogo Channel Strengths

  1. Although being channel made for children, it also caters to the demands of Do-it Yourself artists
  2. Holds POGO Amazing Kids awards annually
  3. Shows many popular animated and live action movies
  4. Scientific Programme named FAQ shows us role of science in our daily life
  5. Cartoons based on Indian Superheros (Bheem, Krishna, Tenaliraman etc.) 5. Available on almost all satellite tv providers

Above are the strengths in the SWOT Analysis of Pogo Channel. The strengths of Pogo Channel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Pogo Channel Weaknesses

  1. Broadcasting is only limited to few countries in south Asia
  2. Isn’ttoo popular with kids as compared to competitors

These were the weaknesses in the Pogo Channel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Pogo Channel Opportunities

  1. Potential and scope to go worldwide
  2. Special talent hunting shows for kids can be made
  3. Can go to schoolsand involve kids on DIY activities directly

Above we covered the opportunities in Pogo Channel SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Pogo Channel Threats

  1. Videogames
  2. Internet
  3. Outdoor games
  4. Toys
  5. Other channels

The threats in the SWOT Analysis of Pogo Channel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Pogo Channel SWOT analysis.

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About Pogo Channel

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Pogo Channel Overview
Parent Company

Turner International India Pvt Ltd


Children Entertainment Channel


Media & Entertainment

Tagline/ Slogan

The Best Place For Kids


Teaching programs like DIY for enhancing children skills

Pogo Channel STP

Children who want to see cartoons and learn from entertainment

Target Market

4+ to Youngster (DIY artists)


Pogo channel is the best channel for children

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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