Pogo Channel SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2362

SWOT Analysis of Pogo Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pogo Channel

Parent Company

Turner International India Pvt Ltd


Children Entertainment Channel


Media and Entertainment

Tagline/ Slogan

The Best Place For Kids


Teaching programs like DIY for enhancing children skills



Children who want to see cartoons and learn from entertainment

Target Group

4+ to Youngster (DIY artists)


Pogo channel is the best channel for children

SWOT Analysis


1. Although being channel made for children, it also caters to the demands of Do-it Yourself artists
2. Holds POGO Amazing Kids awards annually
3. Shows many popular animated and live action movies
4. Scientific Programme named FAQ shows us role of science in our daily life
5. Cartoons based on Indian Superheros (Bheem, Krishna, Tenaliraman etc.) 5. Available on almost all satellite tv providers


1. Broadcasting is only limited to few countries in south Asia
2.Isn’ttoo popular with kids as compared to competitors


1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly


1. Videogames
2. Internet
3. Outdoor games
5.Other channels



1. Disney channel
2.Cartoon Network

The table above concludes the Pogo Channel SWOT analysis along with its marketing and brand parameters.


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