Pogo Channel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Pogo Channel analyses the brand by its strengths, weaknesses, opportunities & threats. In Pogo Channel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pogo Channel to benchmark its business & performance as compared to the competitors. Pogo Channel is one of the leading brands in the media & entertainment sector.

The table below lists the Pogo Channel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pogo Channel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Pogo Channel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pogo Channel Brand Analysis
Parent Company

Turner International India Pvt Ltd

Category

Children Entertainment Channel

Sector

Media & Entertainment

Tagline/ Slogan

The Best Place For Kids

USP

Teaching programs like DIY for enhancing children skills

Pogo Channel STP
Segment

Children who want to see cartoons and learn from entertainment

Target Group

4+ to Youngster (DIY artists)

Positioning

Pogo channel is the best channel for children

SWOT Analysis of Pogo Channel
Pogo Channel Strengths

Below are the Strengths in the SWOT Analysis of Pogo Channel:

1. Although being channel made for children, it also caters to the demands of Do-it Yourself artists
2. Holds POGO Amazing Kids awards annually
3. Shows many popular animated and live action movies
4. Scientific Programme named FAQ shows us role of science in our daily life
5. Cartoons based on Indian Superheros (Bheem, Krishna, Tenaliraman etc.) 5. Available on almost all satellite tv providers

Pogo Channel Weaknesses

Here are the weaknesses in the Pogo Channel SWOT Analysis:

1. Broadcasting is only limited to few countries in south Asia
2.Isn’ttoo popular with kids as compared to competitors

Pogo Channel Opportunities

Following are the Opportunities in Pogo Channel SWOT Analysis:

1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly

Pogo Channel Threats

The threats in the SWOT Analysis of Pogo Channel are as mentioned:

1. Videogames
2. Internet
3. Outdoor games
4.Toys
5.Other channels

Pogo Channel Competition
Pogo Channel Competitors

Below are the top 2 competitors of Pogo Channel:

1. Disney channel
2.Cartoon Network


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pogo Channel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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