Pogo Channel SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3272

SWOT Analysis of Pogo Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pogo Channel

Parent Company

Turner International India Pvt Ltd


Children Entertainment Channel


Media & Entertainment

Tagline/ Slogan

The Best Place For Kids


Teaching programs like DIY for enhancing children skills

Pogo Channel STP


Children who want to see cartoons and learn from entertainment

Target Group

4+ to Youngster (DIY artists)


Pogo channel is the best channel for children

Pogo Channel SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pogo Channel. Strengths are:

1. Although being channel made for children, it also caters to the demands of Do-it Yourself artists
2. Holds POGO Amazing Kids awards annually
3. Shows many popular animated and live action movies
4. Scientific Programme named FAQ shows us role of science in our daily life
5. Cartoons based on Indian Superheros (Bheem, Krishna, Tenaliraman etc.) 5. Available on almost all satellite tv providers


Here are the weaknesses of Pogo Channel :

1. Broadcasting is only limited to few countries in south Asia
2.Isn’ttoo popular with kids as compared to competitors


Following are the Opportunities of Pogo Channel :

1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly


The threats of Pogo Channel are as mentioned :

1. Videogames
2. Internet
3. Outdoor games
5.Other channels

Pogo Channel Competition


Below are the 2 main Pogo Channel competitors :

1. Disney channel
2.Cartoon Network

The brandguide table above concludes the Pogo Channel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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