Pogo Channel SWOT Analysis, Competitors & USP

Pogo Channel SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Pogo Channel, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pogo Channel to benchmark its business & performance as compared to the competitors, and make strategic improvements. Pogo Channel is one of the leading brands in the media & entertainment sector.

The article below lists the Pogo Channel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pogo Channel SWOT Analysis:

SWOT Analysis of Pogo Channel

For Pogo Channel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pogo Channel Strengths

The strengths of Pogo Channel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pogo Channel :

1. Although being channel made for children, it also caters to the demands of Do-it Yourself artists
2. Holds POGO Amazing Kids awards annually
3. Shows many popular animated and live action movies
4. Scientific Programme named FAQ shows us role of science in our daily life
5. Cartoons based on Indian Superheros (Bheem, Krishna, Tenaliraman etc.) 5. Available on almost all satellite tv providers

Pogo Channel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pogo Channel SWOT Analysis:

1. Broadcasting is only limited to few countries in south Asia
2.Isn’ttoo popular with kids as compared to competitors

Pogo Channel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pogo Channel SWOT Analysis:

1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly

Pogo Channel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pogo Channel are as mentioned:

1. Videogames
2. Internet
3. Outdoor games
4.Toys
5.Other channels

Pogo Channel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Pogo Channel:

1. Disney channel
2.Cartoon Network

Hence this concludes the Pogo Channel SWOT analysis.

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About Pogo Channel

Pogo Channel Overview
Parent Company	Turner International India Pvt Ltd
Category	Children Entertainment Channel
Sector	Media & Entertainment
Tagline/ Slogan	The Best Place For Kids
USP	Teaching programs like DIY for enhancing children skills
Pogo Channel STP
Segmentation	Children who want to see cartoons and learn from entertainment
Target Market	4+ to Youngster (DIY artists)
Positioning	Pogo channel is the best channel for children

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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