Cartoon Network SWOT Analysis, Competitors & USP

Cartoon Network SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cartoon Network, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cartoon Network to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cartoon Network is one of the leading brands in the media & entertainment sector.

The article below lists the Cartoon Network SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cartoon Network SWOT Analysis:

SWOT Analysis of Cartoon Network

For Cartoon Network, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cartoon Network Strengths

The strengths of Cartoon Network looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cartoon Network :

1.The most popular cartoon channel brand preferred by children
2.Organises various contests and events for children 
3.High variety of cartoons and programs

Cartoon Network Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cartoon Network SWOT Analysis:

1.Repetitive programs
2.Individually the channels are highly priced

Cartoon Network Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cartoon Network SWOT Analysis:

1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly

Cartoon Network Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cartoon Network are as mentioned:

1. Videogames
2. Internet
3. Outdoor games
4.Toys
5.Other channels

Cartoon Network Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Cartoon Network:

1. Disney channel
2.Pogo Channel

Hence this concludes the Cartoon Network SWOT analysis.

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About Cartoon Network

Cartoon Network Overview
Parent Company	Turner Broadcasting System (a Time Warner company)
Category	Children Entertainment Channel
Sector	Media & Entertainment
Tagline/ Slogan	This is Cartoon Network
USP	Wide variety of cartoons available for all age groups
Cartoon Network STP
Segmentation	Children who want to see cartoons and learn from entertainment
Target Market	4+ to 15 (Kids)
Positioning	The place for the best cartoons for children

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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