Cartoon Network SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cartoon Network analyses the brand by its strengths, weaknesses, opportunities & threats. In Cartoon Network SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cartoon Network to benchmark its business & performance as compared to the competitors. Cartoon Network is one of the leading brands in the media & entertainment sector.

The article below lists the Cartoon Network SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cartoon Network SWOT Analysis:

SWOT Analysis of Cartoon Network

For Cartoon Network, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cartoon Network Strengths

The strengths of Cartoon Network looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cartoon Network :

1.The most popular cartoon channel brand preferred by children
2.Organises various contests and events for children 
3.High variety of cartoons and programs

Cartoon Network Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cartoon Network SWOT Analysis:

1.Repetitive programs
2.Individually the channels are highly priced


Cartoon Network Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cartoon Network SWOT Analysis:

1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly

Cartoon Network Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cartoon Network are as mentioned:

1. Videogames
2. Internet
3. Outdoor games
4.Toys
5.Other channels


Cartoon Network Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Cartoon Network:

1. Disney channel
2.Pogo Channel

Hence this concludes the Cartoon Network SWOT analysis.

Continue reading more about the brand/company.

About Cartoon Network

Cartoon Network Overview
Parent Company

Turner Broadcasting System (a Time Warner company)

Category

Children Entertainment Channel

Sector

Media & Entertainment

Tagline/ Slogan

This is Cartoon Network

USP

Wide variety of cartoons available for all age groups

Cartoon Network STP
Segmentation

Children who want to see cartoons and learn from entertainment

Target Market

4+ to 15 (Kids)

Positioning

The place for the best cartoons for children


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cartoon Network. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin