Cartoon Network SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 8570

SWOT analysis of Cartoon Network analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cartoon Network SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cartoon Network to benchmark its business & performance as compared to the competitors and industry. Cartoon Network is one of the leading brands in the media & entertainment sector. The table below also lists the top Cartoon Network competitors and elaborates Cartoon Network market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cartoon Network SWOT, Competitors, Marketing STP & Brand analysis Table
Cartoon Network Brand Analysis
Parent Company

Turner Broadcasting System (a Time Warner company)

Category

Children Entertainment Channel

Sector

Media & Entertainment

Tagline/ Slogan

This is Cartoon Network

USP

Wide variety of cartoons available for all age groups

Cartoon Network STP
Segment

Children who want to see cartoons and learn from entertainment

Target Group

4+ to 15 (Kids)

Positioning

The place for the best cartoons for children

Cartoon Network SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cartoon Network. Strengths are:

1.The most popular cartoon channel brand preferred by children
2.Organises various contests and events for children 
3.High variety of cartoons and programs

Weaknesses

Here are the weaknesses in the Cartoon Network SWOT Analysis:

1.Repetitive programs
2.Individually the channels are highly priced

Opportunities

Following are the Opportunities in Cartoon Network SWOT Analysis:

1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Can go to schools  and involve kids on DIY activities directly

Threats

The threats in the SWOT Analysis of Cartoon Network are as mentioned:

1. Videogames
2. Internet
3. Outdoor games
4.Toys
5.Other channels

Cartoon Network Competition
Competitors

Below are the top 2 Cartoon Network competitors:

1. Disney channel
2.Pogo Channel

The brandguide table above concludes the Cartoon Network SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cartoon Network. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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