Published in Media & Entertainment category by MBA Skool Team
Bandai Toys is one of the leading brands in the media & entertainment sector. Bandai Toys SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bandai Toys:
Major focus on characters popular for action appeal
Makes accompanying audio visual games
Popular characters like Ben 10, power rangers and Pokemon captured major market for toys
Strategic bases in Asia to provide production side support
Introduction of niche toys like virtual pets
Above are the strengths in the SWOT Analysis of Bandai Toys. The strengths of Bandai Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bandai Toys Weaknesses
Limited reach in the global market
Limited brand awareness compared to global manufacturers
Low marketing focus outside Japan
These were the weaknesses in the Bandai Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bandai Toys Opportunities
High growth in hobby and collectors business
Demand for Japanese cartoon characters in world toy market
Large audience for character based video games
Above we covered the opportunities in Bandai Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bandai Toys Threats
No exclusivity for characters
Cheap replicas available
Intense competition from Nintendo in video games
The threats in the SWOT Analysis of Bandai Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bandai Toys SWOT analysis.
Continue reading more about the brand/company.
About Bandai Toys
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Catchy toy names and characters along with toys featuring well known cartoon characters
Bandai Toys STP
Age group, preference of characters, gender
Children (0-14 years) liking European and US characters and other popular series’ characters, toys associated with characters and not the figurines alone
Makes toys and games featuring characters with action appeal
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Bandai Toys. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute