Bandai Toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bandai Toys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bandai Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bandai Toys to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bandai Toys is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bandai Toys competitors and includes Bandai Toys target market, segmentation, positioning & Unique Selling Proposition (USP).

Bandai Toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bandai Toys Brand Analysis
Parent Company

Namco Bandai


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Dreams and creations


Catchy toy names and characters along with toys featuring well known cartoon characters

Bandai Toys STP
Bandai Toys Segmentation

Age group, preference of characters, gender

Bandai Toys Target Market

Children (0-14 years) liking European and US characters and other popular series’ characters, toys associated with characters and not the figurines alone

Bandai Toys Positioning

Makes toys and games featuring characters with action appeal

Bandai Toys SWOT Analysis
Bandai Toys Strengths

Below are the Strengths in the SWOT Analysis of Bandai Toys:

1. Major focus on characters popular for action appeal
2. Makes accompanying audio visual games
3. Popular characters like Ben 10, power rangers and Pokemon captured major market for toys
4. Strategic bases in Asia to provide production side support

5. Introduction of niche toys like virtual pets

Bandai Toys Weaknesses

Here are the weaknesses in the Bandai Toys SWOT Analysis:

1. Limited reach in the global market
2. Limited brand awareness compared to global manufacturers
3. Low marketing focus outside Japan

Bandai Toys Opportunities

Following are the Opportunities in Bandai Toys SWOT Analysis:

1. High growth in hobby and collectors business
2. Demand for Japanese cartoon characters in world toy market
3. Large audience for character based video games

Bandai Toys Threats

The threats in the SWOT Analysis of Bandai Toys are as mentioned:

1. No exclusivity for characters
2. Cheap replicas available

3. Intense competition from Nintendo in video games

Bandai Toys Competition

Below are the top 3 Bandai Toys competitors:

1. Mattel Inc.
2. Hasbro Inc
3.Nintendo Co. Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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