Bandai Toys SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Bandai Toys SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bandai Toys, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Bandai Toys is one of the leading brands in the media & entertainment sector. The article below lists the Bandai Toys SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Bandai Toys

For Bandai Toys, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bandai Toys Strengths

The strengths of Bandai Toys looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Bandai Toys :

1. Major focus on characters popular for action appeal
2. Makes accompanying audio visual games
3. Popular characters like Ben 10, power rangers and Pokemon captured major market for toys
4. Strategic bases in Asia to provide production side support

5. Introduction of niche toys like virtual pets

Bandai Toys Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bandai Toys SWOT Analysis:

1. Limited reach in the global market
2. Limited brand awareness compared to global manufacturers
3. Low marketing focus outside Japan

Bandai Toys Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bandai Toys SWOT Analysis:

1. High growth in hobby and collectors business
2. Demand for Japanese cartoon characters in world toy market
3. Large audience for character based video games

Bandai Toys Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bandai Toys are as mentioned:

1. No exclusivity for characters
2. Cheap replicas available

3. Intense competition from Nintendo in video games

Hence this concludes the Bandai Toys SWOT analysis.

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About Bandai Toys

Bandai Toys Overview
Parent Company

Namco Bandai


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Dreams and creations


Catchy toy names and characters along with toys featuring well known cartoon characters

Bandai Toys STP

Age group, preference of characters, gender

Target Market

Children (0-14 years) liking European and US characters and other popular series’ characters, toys associated with characters and not the figurines alone


Makes toys and games featuring characters with action appeal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bandai Toys. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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