MEGA Brands America SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MEGA Brands America analyses the brand by its strengths, weaknesses, opportunities & threats. In MEGA Brands America SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MEGA Brands America to benchmark its business & performance as compared to the competitors. MEGA Brands America is one of the leading brands in the media & entertainment sector.

The article below lists the MEGA Brands America SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MEGA Brands America SWOT Analysis:

SWOT Analysis of MEGA Brands America

For MEGA Brands America, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

MEGA Brands America Strengths

The strengths of MEGA Brands America looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MEGA Brands America :

1. Variety of products like building blocks, puzzles, colouring set etc.
2. License to use popular characters like Barbie and Power Rangers
3. Focus on safe products for children

4. Distribution network in over 100 countries

5. TIe-ups for producing branded character products

MEGA Brands America Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MEGA Brands America SWOT Analysis:

1.Low focus on marketing and limited global reach means market share is low
2.Involvement in lawsuits, gave it a bad name


MEGA Brands America Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MEGA Brands America SWOT Analysis:

1. Can introduce unique products which can be marketed globally
2. Focus on new marketing campaigns for increase brand recall

3. Can have associations with leading e-tailers

MEGA Brands America Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MEGA Brands America are as mentioned:

1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports


MEGA Brands America Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of MEGA Brands America:

1.LEGO
2.Ideal Toy Company
3.BRIO

Hence this concludes the MEGA Brands America SWOT analysis.

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About MEGA Brands America

MEGA Brands America Overview
Parent Company

MEGA Brands Inc.

Category

Arts, stationery, toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

MEGA bloks brand is very popular among children

MEGA Brands America STP
Segmentation

Children and kids toys and puzzle games

Target Market

Children (2-10 years) with preference for puzzles and building blocks

Positioning

Interactive games


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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