MEGA Brands America SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MEGA Brands America analyses the brand by its strengths, weaknesses, opportunities & threats. In MEGA Brands America SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MEGA Brands America to benchmark its business & performance as compared to the competitors. MEGA Brands America is one of the leading brands in the media & entertainment sector.

The table below lists the MEGA Brands America SWOT (Strengths, Weaknesses, Opportunities, Threats), top MEGA Brands America competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

MEGA Brands America SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MEGA Brands America Brand Analysis
Parent Company

MEGA Brands Inc.

Category

Arts, stationery, toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

MEGA bloks brand is very popular among children

MEGA Brands America STP
Segment

Children and kids toys and puzzle games

Target Group

Children (2-10 years) with preference for puzzles and building blocks

Positioning

Interactive games

SWOT Analysis of MEGA Brands America
MEGA Brands America Strengths

Below are the Strengths in the SWOT Analysis of MEGA Brands America:

1. Variety of products like building blocks, puzzles, colouring set etc.
2. License to use popular characters like Barbie and Power Rangers
3. Focus on safe products for children

4. Distribution network in over 100 countries

5. TIe-ups for producing branded character products

MEGA Brands America Weaknesses

Here are the weaknesses in the MEGA Brands America SWOT Analysis:

1.Low focus on marketing and limited global reach means market share is low
2.Involvement in lawsuits, gave it a bad name

MEGA Brands America Opportunities

Following are the Opportunities in MEGA Brands America SWOT Analysis:

1. Can introduce unique products which can be marketed globally
2. Focus on new marketing campaigns for increase brand recall

3. Can have associations with leading e-tailers

MEGA Brands America Threats

The threats in the SWOT Analysis of MEGA Brands America are as mentioned:

1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports

MEGA Brands America Competition
MEGA Brands America Competitors

Below are the top 3 competitors of MEGA Brands America:

1.LEGO
2.Ideal Toy Company
3.BRIO


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MEGA Brands America. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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