MEGA Brands America SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

MEGA Brands Inc.

Arts, stationery, toy Brands & Manufacturers

Media & Entertainment

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MEGA bloks brand is very popular among children

Children and kids toys and puzzle games

Children (2-10 years) with preference for puzzles and building blocks

Interactive games

Below are the Strengths in the SWOT Analysis of MEGA Brands America:

1. Variety of products like building blocks, puzzles, colouring set etc.
2. License to use popular characters like Barbie and Power Rangers
3. Focus on safe products for children

4. Distribution network in over 100 countries

5. TIe-ups for producing branded character products

Here are the weaknesses in the MEGA Brands America SWOT Analysis:

1.Low focus on marketing and limited global reach means market share is low
2.Involvement in lawsuits, gave it a bad name

Following are the Opportunities in MEGA Brands America SWOT Analysis:

1. Can introduce unique products which can be marketed globally
2. Focus on new marketing campaigns for increase brand recall

3. Can have associations with leading e-tailers

The threats in the SWOT Analysis of MEGA Brands America are as mentioned:

1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports

Below are the top 3 MEGA Brands America competitors:

1.LEGO
2.Ideal Toy Company
3.BRIO