Published in Media & Entertainment category by MBA Skool Team
MEGA Brands America is one of the leading brands in the media & entertainment sector. MEGA Brands America SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of MEGA Brands America:
Variety of products like building blocks, puzzles, colouring set etc.
License to use popular characters like Barbie and Power Rangers
Focus on safe products for children
Distribution network in over 100 countries
TIe-ups for producing branded character products
Above are the strengths in the SWOT Analysis of MEGA Brands America. The strengths of MEGA Brands America looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MEGA Brands America Weaknesses
Low focus on marketing and limited global reach means market share is low
Involvement in lawsuits, gave it a bad name
These were the weaknesses in the MEGA Brands America SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MEGA Brands America Opportunities
Can introduce unique products which can be marketed globally
Focus on new marketing campaigns for increase brand recall
Can have associations with leading e-tailers
Above we covered the opportunities in MEGA Brands America SWOT Analysis. The opportunities for any brand can include prospects of future growth.
MEGA Brands America Threats
Intense competition from competitors
Fluctuating economic scenarios and unstable currency values
Unfavorable govt and political conditions can also affect exports
The threats in the SWOT Analysis of MEGA Brands America are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Children (2-10 years) with preference for puzzles and building blocks
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to MEGA Brands America. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute