SWOT Analysis of MEGA Brands America with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
MEGA Brands America, Inc |
|
|
Parent Company |
MEGA Brands Inc. |
|
Category |
Arts, stationery, toy Brands & Manufacturers |
|
Sector |
|
|
Tagline/ Slogan |
- |
|
USP |
MEGA bloks brand is very popular among children |
|
MEGA Brands America STP |
|
|
Segment |
Children and kids toys and puzzle games |
|
Target Group |
Children (2-10 years) with preference for puzzles and building blocks |
|
Positioning |
Interactive games |
|
MEGA Brands America SWOT Analysis |
|
|
Strengths |
1. Variety of products like building blocks, puzzles, colouring set etc. 4. Distribution network in over 100 countries 5. TIe-ups for producing branded character products |
|
Weaknesses |
1.Low focus on marketing and limited global reach means market share is low |
|
Opportunities |
1. Can introduce unique products which can be marketed globally 3. Can have associations with leading e-tailers |
|
Threats |
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values 3. Unfavorable govt and political conditions can also affect exports |
|
MEGA Brands America Competition |
|
|
Competitors |
1.LEGO |
The brandguide table above concludes the MEGA Brands America SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to MEGA Brands America. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
