MEGA Brands America SWOT Analysis, USP & Competitors

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SWOT Analysis of MEGA Brands America with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MEGA Brands America, Inc

Parent Company

MEGA Brands Inc.


Arts, stationery, toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



MEGA bloks brand is very popular among children



Children and kids toys and puzzle games

Target Group

Children (2-10 years) with preference for puzzles and building blocks


Interactive games

SWOT Analysis


1. Variety of products like building blocks, puzzles, colouring set etc.
2. License to use popular characters like Barbie and Power Rangers
3. Focus on safe products for children

4. Distribution network in over 100 countries

5. TIe-ups for producing branded character products


1.Low focus on marketing and limited global reach means market share is low
2.Involvement in lawsuits, gave it a bad name


1. Can introduce unique products which can be marketed globally
2. Focus on new marketing campaigns for increase brand recall

3. Can have associations with leading e-tailers


1. Intense competition from competitors

2. Fluctuating economic scenarios and unstable currency values

3. Unfavorable govt and political conditions can also affect exports



2.Ideal Toy Company

The table above concludes the MEGA Brands America SWOT analysis along with its marketing and brand parameters.


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