MEGA Brands America SWOT Analysis, Competitors & USP
SWOT analysis of MEGA Brands America analyses the brand by its strengths, weaknesses, opportunities & threats. In MEGA Brands America SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like MEGA Brands America to benchmark its business & performance as compared to the competitors. MEGA Brands America is one of the leading brands in the media & entertainment sector.
The table below lists the MEGA Brands America SWOT (Strengths, Weaknesses, Opportunities, Threats), top MEGA Brands America competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| MEGA Brands America Brand Analysis | |
|---|---|
| Parent Company |
MEGA Brands Inc. |
| Category |
Arts, stationery, toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
MEGA bloks brand is very popular among children |
| MEGA Brands America STP | |
| Segment |
Children and kids toys and puzzle games |
| Target Group |
Children (2-10 years) with preference for puzzles and building blocks |
| Positioning |
Interactive games |
| SWOT Analysis of MEGA Brands America | |
| MEGA Brands America Strengths |
Below are the Strengths in the SWOT Analysis of MEGA Brands America: 1. Variety of products like building blocks, puzzles, colouring set etc. 4. Distribution network in over 100 countries 5. TIe-ups for producing branded character products |
| MEGA Brands America Weaknesses |
Here are the weaknesses in the MEGA Brands America SWOT Analysis: 1.Low focus on marketing and limited global reach means market share is low |
| MEGA Brands America Opportunities |
Following are the Opportunities in MEGA Brands America SWOT Analysis: 1. Can introduce unique products which can be marketed globally 3. Can have associations with leading e-tailers |
| MEGA Brands America Threats |
The threats in the SWOT Analysis of MEGA Brands America are as mentioned: 1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values 3. Unfavorable govt and political conditions can also affect exports |
| MEGA Brands America Competition | |
| MEGA Brands America Competitors |
Below are the top 3 competitors of MEGA Brands America: 1.LEGO |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MEGA Brands America. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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