Vermont Teddy Bear Company SWOT Analysis
Here is a detailed SWOT analysis of Vermont Teddy Bear Company covering strengths, weaknesses, opportunities and threats.
Vermont Teddy Bear Company Strengths
- Emphasis on offline as well as online marketing including having radio shows as well
- Good presence at leading etailers and on social media websites
- Deals with many companies to deliver complete personalized gift baskets and packages called as ‘Bear Gram’
- Largest manufacturer and largest seller of teddy bears through mail and online
- Have personalized teddy bear selection for each occasion with wide range of accessories
- Produces nearly half a million teddy bears annually
Above are the strengths in the SWOT Analysis of Vermont Teddy Bear Company. The strengths of Vermont Teddy Bear Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vermont Teddy Bear Company Weaknesses
- No major corporate social responsibility activities undertaken
- Protests by mental health groups on Valentine’s day against its ‘Crazy for You’ bear damaged its reputation
These were the weaknesses in the Vermont Teddy Bear Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vermont Teddy Bear Company Opportunities
- Can make teddy bears dressed in various traditional costumes to attract overseas customers
- Can introduce a vintage collection
- Can associate with NGOs working for child health care
Above we covered the opportunities in Vermont Teddy Bear Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Vermont Teddy Bear Company Threats
- Economic fluctuations
- Protests against its products by various groups
- New entrants offering similar products at low prices
The threats in the SWOT Analysis of Vermont Teddy Bear Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Vermont Teddy Bear Company SWOT analysis.
About Vermont Teddy Bear Company
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Vermont Teddy Bear Company Overview | |
|---|---|
| Parent Company |
The Mustang Group |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
Stuffed with love in Vermont, Guaranteed for life |
| USP |
Handcrafted teddy bears |
| Vermont Teddy Bear Company STP | |
| Segmentation |
Children and adults who have a liking for teddy bears |
| Target Market |
Children (2-12 years) and Youth having a liking for teddy bears |
| Positioning |
Softest teddy bears |
Browse marketing analysis of more brands and companies similar to Vermont Teddy Bear Company. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
