Vermont Teddy Bear Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vermont Teddy Bear Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Vermont Teddy Bear Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vermont Teddy Bear Company to benchmark its business & performance as compared to the competitors. Vermont Teddy Bear Company is one of the leading brands in the media & entertainment sector.

The table below lists the Vermont Teddy Bear Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vermont Teddy Bear Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Vermont Teddy Bear Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vermont Teddy Bear Company Brand Analysis
Parent Company

The Mustang Group
Category

Toy Brands & Manufacturers
Sector

Media & Entertainment
Tagline/ Slogan

Stuffed with love in Vermont, Guaranteed for life
USP

Handcrafted teddy bears
Vermont Teddy Bear Company STP
Segment

Children and adults who have a liking for teddy bears
Target Group

Children (2-12 years) and Youth having a liking for teddy bears
Positioning

Softest teddy bears
SWOT Analysis of Vermont Teddy Bear Company
Vermont Teddy Bear Company Strengths

Below are the Strengths in the SWOT Analysis of Vermont Teddy Bear Company:

1. Emphasis on offline as well as online marketing including having radio shows as well
2. Good presence at leading etailers and on social media websites
3. Deals with many companies to deliver complete personalized gift baskets and packages called as ‘Bear Gram’
4. Largest manufacturer and largest seller of teddy bears through mail and online

5. Have personalized teddy bear selection for each occasion with wide range of accessories

6. Produces nearly half a million teddy bears annually
Vermont Teddy Bear Company Weaknesses

Here are the weaknesses in the Vermont Teddy Bear Company SWOT Analysis:

1. No major corporate social responsibility activities undertaken
2. Protests by mental health groups on Valentine’s day against its ‘Crazy for You’ bear damaged its reputation
Vermont Teddy Bear Company Opportunities

Following are the Opportunities in Vermont Teddy Bear Company SWOT Analysis:

1. Can make teddy bears dressed in various traditional costumes to attract overseas customers
2. Can introduce a vintage collection

3. Can associate with NGOs working for child health care
Vermont Teddy Bear Company Threats

The threats in the SWOT Analysis of Vermont Teddy Bear Company are as mentioned:

1. Economic fluctuations
2. Protests against its products by various groups
3. New entrants offering similar products at low prices
Vermont Teddy Bear Company Competition
Vermont Teddy Bear Company Competitors

Below are the top 2 competitors of Vermont Teddy Bear Company:

1.Kids Brands Inc
2.Build a Bear Workshop


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vermont Teddy Bear Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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