Vermont Teddy Bear Company SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Vermont Teddy Bear Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Vermont Teddy Bear Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vermont Teddy Bear Company to benchmark its business & performance as compared to the competitors. Vermont Teddy Bear Company is one of the leading brands in the media & entertainment sector.
The table below lists the Vermont Teddy Bear Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vermont Teddy Bear Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Children and adults who have a liking for teddy bears
Children (2-12 years) and Youth having a liking for teddy bears
Softest teddy bears
SWOT Analysis of Vermont Teddy Bear Company
Vermont Teddy Bear Company Strengths
Below are the Strengths in the SWOT Analysis of Vermont Teddy Bear Company:
1. Emphasis on offline as well as online marketing including having radio shows as well 2. Good presence at leading etailers and on social media websites 3. Deals with many companies to deliver complete personalized gift baskets and packages called as ‘Bear Gram’ 4. Largest manufacturer and largest seller of teddy bears through mail and online
5. Have personalized teddy bear selection for each occasion with wide range of accessories
6. Produces nearly half a million teddy bears annually
Vermont Teddy Bear Company Weaknesses
Here are the weaknesses in the Vermont Teddy Bear Company SWOT Analysis:
1. No major corporate social responsibility activities undertaken 2. Protests by mental health groups on Valentine’s day against its ‘Crazy for You’ bear damaged its reputation
Vermont Teddy Bear Company Opportunities
Following are the Opportunities in Vermont Teddy Bear Company SWOT Analysis:
1. Can make teddy bears dressed in various traditional costumes to attract overseas customers 2. Can introduce a vintage collection
3. Can associate with NGOs working for child health care
Vermont Teddy Bear Company Threats
The threats in the SWOT Analysis of Vermont Teddy Bear Company are as mentioned:
1. Economic fluctuations 2. Protests against its products by various groups 3. New entrants offering similar products at low prices
Vermont Teddy Bear Company Competition
Vermont Teddy Bear Company Competitors
Below are the top 2 competitors of Vermont Teddy Bear Company:
1.Kids Brands Inc 2.Build a Bear Workshop
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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