Vermont Teddy Bear Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Vermont Teddy Bear Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vermont Teddy Bear Company

Parent Company

The Mustang Group


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Stuffed with love in Vermont, Guaranteed for life


Handcrafted teddy bears



Children and adults who have a liking for teddy bears

Target Group

Children (2-12 years) and Youth having a liking for teddy bears


Softest teddy bears

SWOT Analysis


1. Emphasis on offline as well as online marketing including having radio shows as well
2. Good presence at leading etailers and on social media websites
3. Deals with many companies to deliver complete personalized gift baskets and packages called as ‘Bear Gram’
4. Largest manufacturer and largest seller of teddy bears through mail and online

5. Have personalized teddy bear selection for each occasion with wide range of accessories

6. Produces nearly half a million teddy bears annually


1. No major corporate social responsibility activities undertaken
2. Protests by mental health groups on Valentine’s day against its ‘Crazy for You’ bear damaged its reputation


1. Can make teddy bears dressed in various traditional costumes to attract overseas customers
2. Can introduce a vintage collection

3. Can associate with NGOs working for child health care


1. Economic fluctuations
2. Protests against its products by various groups
3. New entrants offering similar products at low prices



1.Kids Brands Inc
2.Build a Bear Workshop

The table above concludes the Vermont Teddy Bear Company SWOT analysis along with its marketing and brand parameters.


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