Vermont Teddy Bear Company SWOT Analysis
Vermont Teddy Bear Company is one of the leading brands in the media & entertainment sector. Vermont Teddy Bear Company SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vermont Teddy Bear Company:
Quick Glance:
Vermont Teddy Bear Company Strengths
- Emphasis on offline as well as online marketing including having radio shows as well
- Good presence at leading etailers and on social media websites
- Deals with many companies to deliver complete personalized gift baskets and packages called as ‘Bear Gram’
- Largest manufacturer and largest seller of teddy bears through mail and online
- Have personalized teddy bear selection for each occasion with wide range of accessories
- Produces nearly half a million teddy bears annually
Above are the strengths in the SWOT Analysis of Vermont Teddy Bear Company. The strengths of Vermont Teddy Bear Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vermont Teddy Bear Company Weaknesses
- No major corporate social responsibility activities undertaken
- Protests by mental health groups on Valentine’s day against its ‘Crazy for You’ bear damaged its reputation
These were the weaknesses in the Vermont Teddy Bear Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vermont Teddy Bear Company Opportunities
- Can make teddy bears dressed in various traditional costumes to attract overseas customers
- Can introduce a vintage collection
- Can associate with NGOs working for child health care
Above we covered the opportunities in Vermont Teddy Bear Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Vermont Teddy Bear Company Threats
- Economic fluctuations
- Protests against its products by various groups
- New entrants offering similar products at low prices
The threats in the SWOT Analysis of Vermont Teddy Bear Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Vermont Teddy Bear Company SWOT analysis.
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About Vermont Teddy Bear Company
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Vermont Teddy Bear Company Overview | |
|---|---|
| Parent Company |
The Mustang Group |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
Stuffed with love in Vermont, Guaranteed for life |
| USP |
Handcrafted teddy bears |
| Vermont Teddy Bear Company STP | |
| Segmentation |
Children and adults who have a liking for teddy bears |
| Target Market |
Children (2-12 years) and Youth having a liking for teddy bears |
| Positioning |
Softest teddy bears |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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