LeapFrog SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2674

SWOT Analysis of LeapFrog with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Leapfrog Toys

Parent Company

LeapFrog Toys


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Learn Something New Everyday!


Interactive Toys /  Smart Toys / Educational Toys

LeapFrog STP


Innovative, interactive and electronic educational toys

Target Group

Toddlers, infants, kids(1-5); Semi-urban, urban


Toys for all kinds of children; changes the model based on the popular cartoon.

LeapFrog SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of LeapFrog :

1. LeapFrog has a wide range of toys varying from interactive and     educational ones to adorable lilly toys
2. Wide distribution network across UK and has started centers in various other parts of the world
3. Established online marketing and tele-shopping system

4. Strong Partnerships with Sega Toys and other global players

5. Innovations like Tablets and smart pads offering educational games


1. Inability to target the low income group
2. Inability to establish its presence in other parts of the globe due to local competitors


1. Can explore the new and rising market of “Health toys”
2. Can partner with South Asian Toy Companies to explore the oriental market

3. More brand and advertising strengthen brand presence in the market


1. Toy industry is dominated by unorganized market
2. Local Competitions in other markets is high
3. Heavy dependence on partnerships for venturing external markets

4. Preference of children in shifting to outdoor activities can be a threat

LeapFrog Competition


Below are the 3 main LeapFrog competitors :

1. Barnes & Noble
2. VTechkids
3. Babynames

The brandguide table above concludes the LeapFrog SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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