LeapFrog SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of LeapFrog analyses the brand/company with its strengths, weaknesses, opportunities & threats. In LeapFrog SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like LeapFrog to benchmark its business & performance as compared to the competitors and industry. LeapFrog is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top LeapFrog competitors and includes LeapFrog target market, segmentation, positioning & Unique Selling Proposition (USP).

LeapFrog SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
LeapFrog Brand Analysis
Parent Company

LeapFrog Toys
Category

Toy Brands & Manufacturers
Sector

Media & Entertainment
Tagline/ Slogan

Learn Something New Everyday!
USP

Interactive Toys /  Smart Toys / Educational Toys
LeapFrog STP
LeapFrog Segmentation

Innovative, interactive and electronic educational toys
LeapFrog Target Market

Toddlers, infants, kids(1-5); Semi-urban, urban
LeapFrog Positioning

Toys for all kinds of children; changes the model based on the popular cartoon.
LeapFrog SWOT Analysis
LeapFrog Strengths

Below are the Strengths in the SWOT Analysis of LeapFrog:

1. LeapFrog has a wide range of toys varying from interactive and     educational ones to adorable lilly toys
2. Wide distribution network across UK and has started centers in various other parts of the world
3. Established online marketing and tele-shopping system

4. Strong Partnerships with Sega Toys and other global players

5. Innovations like Tablets and smart pads offering educational games
LeapFrog Weaknesses

Here are the weaknesses in the LeapFrog SWOT Analysis:

1. Inability to target the low income group
2. Inability to establish its presence in other parts of the globe due to local competitors
LeapFrog Opportunities

Following are the Opportunities in LeapFrog SWOT Analysis:

1. Can explore the new and rising market of “Health toys”
2. Can partner with South Asian Toy Companies to explore the oriental market

3. More brand and advertising strengthen brand presence in the market
LeapFrog Threats

The threats in the SWOT Analysis of LeapFrog are as mentioned:

1. Toy industry is dominated by unorganized market
2. Local Competitions in other markets is high
3. Heavy dependence on partnerships for venturing external markets

4. Preference of children in shifting to outdoor activities can be a threat
LeapFrog Competition
Competitors

Below are the top 3 LeapFrog competitors:

1. Barnes & Noble
2. VTechkids
3. Babynames


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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