SWOT Analysis of LeapFrog with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Leapfrog Toys |
|
|
Parent Company |
LeapFrog Toys |
|
Category |
Toy Brands & Manufacturers |
|
Sector |
|
|
Tagline/ Slogan |
Learn Something New Everyday! |
|
USP |
Interactive Toys / Smart Toys / Educational Toys |
|
LeapFrog STP |
|
|
Segment |
Innovative, interactive and electronic educational toys |
|
Target Group |
Toddlers, infants, kids(1-5); Semi-urban, urban |
|
Positioning |
Toys for all kinds of children; changes the model based on the popular cartoon. |
|
LeapFrog SWOT Analysis |
|
|
Strengths |
1. LeapFrog has a wide range of toys varying from interactive and educational ones to adorable lilly toys 4. Strong Partnerships with Sega Toys and other global players 5. Innovations like Tablets and smart pads offering educational games |
|
Weaknesses |
1. Inability to target the low income group |
|
Opportunities |
1. Can explore the new and rising market of “Health toys” 3. More brand and advertising strengthen brand presence in the market |
|
Threats |
1. Toy industry is dominated by unorganized market 4. Preference of children in shifting to outdoor activities can be a threat |
|
LeapFrog Competition |
|
|
Competitors |
1. Barnes & Noble |
The brandguide table above concludes the LeapFrog SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to LeapFrog. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
