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LeapFrog SWOT Analysis

Here is a detailed SWOT analysis of LeapFrog covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Media & Entertainment category Read time:

LeapFrog Strengths

  1. LeapFrog has a wide range of toys varying from interactive and    educational ones to adorable lilly toys
  2. Wide distribution network across UK and has started centers in various other parts of the world
  3. Established online marketing and tele-shopping system
  4. Strong Partnerships with Sega Toys and other global players
  5. Innovations like Tablets and smart pads offering educational games

Above are the strengths in the SWOT Analysis of LeapFrog. The strengths of LeapFrog looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

LeapFrog Weaknesses

  1. Inability to target the low income group
  2. Inability to establish its presence in other parts of the globe due to local competitors

These were the weaknesses in the LeapFrog SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

LeapFrog Opportunities

  1. Can explore the new and rising market of “Health toys”
  2. Can partner with South Asian Toy Companies to explore the oriental market
  3. More brand and advertising strengthen brand presence in the market

Above we covered the opportunities in LeapFrog SWOT Analysis. The opportunities for any brand can include prospects of future growth.

LeapFrog Threats

  1. Toy industry is dominated by unorganized market
  2. Local Competitions in other markets is high
  3. Heavy dependence on partnerships for venturing external markets
  4. Preference of children in shifting to outdoor activities can be a threat

The threats in the SWOT Analysis of LeapFrog are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the LeapFrog SWOT analysis.

About LeapFrog

The table below gives the brand overview along with its target market, segmentation, positioning & USP

LeapFrog Overview
Parent Company

LeapFrog Toys
Category

Toy Brands & Manufacturers
Sector

Media & Entertainment
Tagline/ Slogan

Learn Something New Everyday!
USP

Interactive Toys /  Smart Toys / Educational Toys
LeapFrog STP
Segmentation

Innovative, interactive and electronic educational toys
Target Market

Toddlers, infants, kids(1-5); Semi-urban, urban
Positioning

Toys for all kinds of children; changes the model based on the popular cartoon.


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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