Published in Media & Entertainment category by MBA Skool Team
LeapFrog is one of the leading brands in the media & entertainment sector. LeapFrog SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of LeapFrog:
LeapFrog has a wide range of toys varying from interactive and educational ones to adorable lilly toys
Wide distribution network across UK and has started centers in various other parts of the world
Established online marketing and tele-shopping system
Strong Partnerships with Sega Toys and other global players
Innovations like Tablets and smart pads offering educational games
Above are the strengths in the SWOT Analysis of LeapFrog. The strengths of LeapFrog looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Inability to target the low income group
Inability to establish its presence in other parts of the globe due to local competitors
These were the weaknesses in the LeapFrog SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Can explore the new and rising market of “Health toys”
Can partner with South Asian Toy Companies to explore the oriental market
More brand and advertising strengthen brand presence in the market
Above we covered the opportunities in LeapFrog SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Toy industry is dominated by unorganized market
Local Competitions in other markets is high
Heavy dependence on partnerships for venturing external markets
Preference of children in shifting to outdoor activities can be a threat
The threats in the SWOT Analysis of LeapFrog are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the LeapFrog SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Innovative, interactive and electronic educational toys
Toddlers, infants, kids(1-5); Semi-urban, urban
Toys for all kinds of children; changes the model based on the popular cartoon.
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