Lemon Mobiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lemon Mobiles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lemon Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lemon Mobiles to benchmark its business & performance as compared to the competitors and industry. Lemon Mobiles is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lemon Mobiles competitors and includes Lemon Mobiles target market, segmentation, positioning & Unique Selling Proposition (USP).

Lemon Mobiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lemon Mobiles Brand Analysis
Parent Company

Fastrack Communications Pvt. Ltd

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Dependability in style; Tomorrow has changed

USP

Moderate functions at low price

Lemon Mobiles STP
Lemon Mobiles Segmentation

Low-Medium range Basic Phones market

Lemon Mobiles Target Market

Low income consumers, Tier-2 cities, Villages

Lemon Mobiles Positioning

Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone

Lemon Mobiles SWOT Analysis
Lemon Mobiles Strengths

Below are the Strengths in the SWOT Analysis of Lemon Mobiles:

1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
2.Regional languages support, Indian calendars, Torch
3.Most phones are dual SIM/Triple SIM phones
4.Due to Java support a lot of basic applications can be run
5.Celebtrity brand ambassador

Lemon Mobiles Weaknesses

1.After-sales customer service not as developed as leading brands
2.Many consumers in this group still trust Nokia

Lemon Mobiles Opportunities

Following are the Opportunities in Lemon Mobiles SWOT Analysis:

1.Low-end phones market has become very competitive
2. Cut-throat competition has made Dual-SIM phones being available
3.Can be used as simple second phones

Lemon Mobiles Threats

The threats in the SWOT Analysis of Lemon Mobiles are as mentioned:

1.Threat from low price well known brands
2.Other lower end phones brands

Lemon Mobiles Competition
Competitors

Below are the top 5 Lemon Mobiles competitors:

1.Nokia Low-end Dual SIM phones
2.Samsung Guru Series

3.Lava
4.Micromax

5.Maxx Mobiles


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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