Lemon Mobiles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lemon Mobiles analyses the brand by its strengths, weaknesses, opportunities & threats. In Lemon Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lemon Mobiles to benchmark its business & performance as compared to the competitors. Lemon Mobiles is one of the leading brands in the mobile handsets sector.

The article below lists the Lemon Mobiles SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lemon Mobiles SWOT Analysis:

SWOT Analysis of Lemon Mobiles

For Lemon Mobiles, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lemon Mobiles Strengths

The strengths of Lemon Mobiles looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lemon Mobiles :

1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
2.Regional languages support, Indian calendars, Torch
3.Most phones are dual SIM/Triple SIM phones
4.Due to Java support a lot of basic applications can be run
5.Celebtrity brand ambassador

Lemon Mobiles Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lemon Mobiles SWOT Analysis:

1.Low-end phones market has become very competitive
2. Cut-throat competition has made Dual-SIM phones being available
3.Can be used as simple second phones

Lemon Mobiles Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lemon Mobiles are as mentioned:

1.Threat from low price well known brands
2.Other lower end phones brands


Lemon Mobiles Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Lemon Mobiles:

1.Nokia Low-end Dual SIM phones
2.Samsung Guru Series

3.Lava
4.Micromax

5.Maxx Mobiles

Hence this concludes the Lemon Mobiles SWOT analysis.

Continue reading more about the brand/company.

About Lemon Mobiles

Lemon Mobiles Overview
Parent Company

Fastrack Communications Pvt. Ltd

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Dependability in style; Tomorrow has changed

USP

Moderate functions at low price

Lemon Mobiles STP
Segmentation

Low-Medium range Basic Phones market

Target Market

Low income consumers, Tier-2 cities, Villages

Positioning

Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone

Lemon Mobiles Weaknesses

1.After-sales customer service not as developed as leading brands
2.Many consumers in this group still trust Nokia


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lemon Mobiles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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