Lemon Mobiles SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 3515

SWOT Analysis of Lemon Mobiles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lemon Mobiles

Parent Company

Fastrack Communications Pvt. Ltd




Mobile Handsets

Tagline/ Slogan

Dependability in style; Tomorrow has changed


Moderate functions at low price

Lemon Mobiles STP


Low-Medium range Basic Phones market

Target Group

Low income consumers, Tier-2 cities, Villages


Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone

Lemon Mobiles SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lemon Mobiles :

1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
2.Regional languages support, Indian calendars, Torch
3.Most phones are dual SIM/Triple SIM phones
4.Due to Java support a lot of basic applications can be run
5.Celebtrity brand ambassador


1.After-sales customer service not as developed as leading brands
2.Many consumers in this group still trust Nokia


1.Low-end phones market has become very competitive
2. Cut-throat competition has made Dual-SIM phones being available
3.Can be used as simple second phones


1.Threat from low price well known brands
2.Other lower end phones brands

Lemon Mobiles Competition


Below are the 5 main Lemon Mobiles competitors :

1.Nokia Low-end Dual SIM phones
2.Samsung Guru Series


5.Maxx Mobiles

The brandguide table above concludes the Lemon Mobiles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Lemon Mobiles. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: