Lemon Mobiles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lemon Mobiles analyses the brand by its strengths, weaknesses, opportunities & threats. In Lemon Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lemon Mobiles to benchmark its business & performance as compared to the competitors. Lemon Mobiles is one of the leading brands in the mobile handsets sector.

The table below lists the Lemon Mobiles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lemon Mobiles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lemon Mobiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lemon Mobiles Brand Analysis
Parent Company

Fastrack Communications Pvt. Ltd




Mobile Handsets

Tagline/ Slogan

Dependability in style; Tomorrow has changed


Moderate functions at low price

Lemon Mobiles STP

Low-Medium range Basic Phones market

Target Group

Low income consumers, Tier-2 cities, Villages


Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone

SWOT Analysis of Lemon Mobiles
Lemon Mobiles Strengths

Below are the Strengths in the SWOT Analysis of Lemon Mobiles:

1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
2.Regional languages support, Indian calendars, Torch
3.Most phones are dual SIM/Triple SIM phones
4.Due to Java support a lot of basic applications can be run
5.Celebtrity brand ambassador

Lemon Mobiles Weaknesses

1.After-sales customer service not as developed as leading brands
2.Many consumers in this group still trust Nokia

Lemon Mobiles Opportunities

Following are the Opportunities in Lemon Mobiles SWOT Analysis:

1.Low-end phones market has become very competitive
2. Cut-throat competition has made Dual-SIM phones being available
3.Can be used as simple second phones

Lemon Mobiles Threats

The threats in the SWOT Analysis of Lemon Mobiles are as mentioned:

1.Threat from low price well known brands
2.Other lower end phones brands

Lemon Mobiles Competition
Lemon Mobiles Competitors

Below are the top 5 competitors of Lemon Mobiles:

1.Nokia Low-end Dual SIM phones
2.Samsung Guru Series


5.Maxx Mobiles

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lemon Mobiles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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