Anchor Care Homes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Anchor Trust

Residential care home services

Pharma and Healthcare

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England’s largest not-for-profit provider of housing and care for older people.

Residential and care services for elderly.

People who wish to live with dignity in their later years.  Residential, nursing, care and support services for people post retirement or requiring care for dementia and other needs.

Caring for the elderly in the best possible way, without keeping profit in mind.

Below are the Strengths in the SWOT Analysis of Anchor Care Homes:

1. Strong brand image as a not-for-profit charitable organisation.

2. Well-established with 45 years of experience of working with older people.

3. Highly motivated staff - knows customers, builds relationships and ensures that best services are provided.

4. Emergency response system – 24x7 emergency calling helpline. Quick and appropriate response.

5. Embraces diversity- distinctive and unique contributions of employees and customers

6. Pet-friendly policy

Here are the weaknesses in the Anchor Care Homes SWOT Analysis:

1. Limited focus on expanding beyond UK

2. Narrow focus on open events not partnership activities

Following are the Opportunities in Anchor Care Homes SWOT Analysis:

1. Active volunteer committee willing to plan and organise events

2. Patients active in the care homes can be asked for their opinions and suggestions

3.With increase in focus on healthcare, care homes have opportunity to expand geographically

The threats in the SWOT Analysis of Anchor Care Homes are as mentioned:

1. Confidentiality of patients is at risk

2.Patient coerced to do things they do not wish to do

3. High competition

Below are the top 4 Anchor Care Homes competitors:

1. Bluebird Care
2. Care UK
3. Four Seasons Healthcare

4. MMCG