Anchor Care Homes SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 3089

SWOT analysis of Anchor Care Homes analyses the brand/company with its strengths, weaknesses, opportunities & threats. Anchor Care Homes is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Anchor Care Homes competitors and elaborates Anchor Care Homes segmentation, targeting, positioning & USP.

Anchor Care Homes

Parent Company

Anchor Trust


Residential care home services


Pharma and Healthcare

Tagline/ Slogan



England’s largest not-for-profit provider of housing and care for older people.

Anchor Care Homes STP


Residential and care services for elderly.

Target Group

People who wish to live with dignity in their later years.  Residential, nursing, care and support services for people post retirement or requiring care for dementia and other needs.


Caring for the elderly in the best possible way, without keeping profit in mind.

Anchor Care Homes SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Anchor Care Homes. Strengths are:

1. Strong brand image as a not-for-profit charitable organisation.

2. Well-established with 45 years of experience of working with older people.

3. Highly motivated staff - knows customers, builds relationships and ensures that best services are provided.

4. Emergency response system – 24x7 emergency calling helpline. Quick and appropriate response.

5. Embraces diversity- distinctive and unique contributions of employees and customers

6. Pet-friendly policy


Here are the weaknesses in the Anchor Care Homes SWOT Analysis:

1. Limited focus on expanding beyond UK

2. Narrow focus on open events not partnership activities


Following are the Opportunities in Anchor Care Homes SWOT Analysis:

1. Active volunteer committee willing to plan and organise events

2. Patients active in the care homes can be asked for their opinions and suggestions

3.With increase in focus on healthcare, care homes have opportunity to expand geographically


The threats in the SWOT Analysis of Anchor Care Homes are as mentioned:

1. Confidentiality of patients is at risk

2.Patient coerced to do things they do not wish to do

3. High competition

Anchor Care Homes Competition


Below are the top 4 Anchor Care Homes competitors:

1. Bluebird Care
2. Care UK
3. Four Seasons Healthcare


The brandguide table above concludes the Anchor Care Homes SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Anchor Care Homes. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin