Fresenius SWOT Analysis

Published in Pharma and Healthcare category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Fresenius covering strengths, weaknesses, opportunities and threats.

Fresenius Strengths

  1. Strong history of service and innovation
  2. Market leader in its segment
  3. Vertically integrated
  4. Dominant industry leader due to its personnel, experience and financial strengths
  5. Good relationships with hospitals adds brand value
  6. Presence in over 100 countries

Above are the strengths in the SWOT Analysis of Fresenius. The strengths of Fresenius looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fresenius Weaknesses

  1. Need for more production and manufacturing power compared to global giants
  2. Performance also dependent on prevailing exchange rates

These were the weaknesses in the Fresenius SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fresenius Opportunities

  1. Opportunities for mergers and acquisitions
  2. Not affected by economic climate
  3. Pricing power

Above we covered the opportunities in Fresenius SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fresenius Threats

  1. Need for continuous innovation
  2. Government regulations and political risks
  3. Recent failed attempts at acquisitions

The threats in the SWOT Analysis of Fresenius are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Fresenius SWOT analysis.

Continue reading more about the brand/company.

About Fresenius

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fresenius Overview
Parent Company

Fresenius SE& Co

Category

Health care

Sector

Pharma and Healthcare

Tagline/ Slogan

Forward thinking healthcare

USP

Creating a future worth living. For people. Worldwide. Every Day

Fresenius STP
Segmentation

Hospitals and medical care

Target Market

Kidney Dialysis, infusion pumps, drugs for Inpatient and Outpatient medical care

Positioning

Patients with kidney disease can now look ahead with much more confidence


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Fresenius. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin