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Amgen SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: October 31, 2023Read time:

Here is a detailed SWOT analysis of Amgen covering strengths, weaknesses, opportunities and threats.

Amgen Strengths

  1. Continuous innovation and development of new products
  2. World’s largest independent biotechnology firm
  3. Pipelines and biosimilars programs continue to make progress
  4. High Brand recognition among users
  5. Over 17000 people are employed with the organization the world over
  6. Acquisition of companies have strengthened its position in the industry

Above are the strengths in the SWOT Analysis of Amgen. The strengths of Amgen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amgen Weaknesses

  1. Huge costs incurred for research and development of new products
  2. Very limited sales and marketing options
  3. Sales of some of the most popular products are falling

These were the weaknesses in the Amgen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amgen Opportunities

  1. There are still many life threatening diseases with no cures which can be developed
  2. Expansion to Asian and African markets
  3. With new innovations in technology, more opportunity for growth

Above we covered the opportunities in Amgen SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amgen Threats

  1. Sales of products affected by third party payers including government and US legislation affecting pharmaceutical pricing
  2. Research, processing, testing and selling subject to extensive regulation by domestic and foreign government regulatory authorities
  3. Protection provided by patents is limited and can be challenged by competitors

The threats in the SWOT Analysis of Amgen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Amgen SWOT analysis.

About Amgen

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amgen Overview
Parent Company



Biopharmaceutical Company


Pharma and Healthcare

Tagline/ Slogan

Pioneering Science Delivers Vital Medicines


One of the leading companies in the world in transforming new ideas and discoveries into medicines for patients with serious illnesses

Amgen STP

Based on the seriousness of diseases people are suffering from

Target Market

People suffering from serious diseases and diseases with very limited number of treatment options


Values based company, deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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