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Cochlear Limited SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: April 03, 2023Read time:

Here is a detailed SWOT analysis of Cochlear Limited covering strengths, weaknesses, opportunities and threats.

Cochlear Limited Strengths

  1. COH is investing in research to redesign devices to enable manufacturing scale-up from a cottage industry to a production line
  2. Management is also building the infrastructure to handle more revenue by investing in marketing and sales resources. 
  3. COH has a reputation of delivering the most reliable and safest implantable device provides strong brand awareness with hearing specialists
  4. The company has over 2700 employees in over 25 countries
  5. One of the most recognised companies in Australia

Above are the strengths in the SWOT Analysis of Cochlear Limited. The strengths of Cochlear Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cochlear Limited Weaknesses

  1. Untapped markets due to lack of relationship with suppliers and other partners
  2. Growing competition means limited market share
  3. Huge investments in research and development means financial challenge

These were the weaknesses in the Cochlear Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cochlear Limited Opportunities

  1. Less than 10% of the profoundly deaf have an implantable hearing device, management expect they can exploit the immaturity of the global market
  2. With increasing aging US population is expected to drive demand for hearing aids and assistive listening devices
  3. Collaborative tie ups with hospitals, clinics, medical professionals etc.

Above we covered the opportunities in Cochlear Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cochlear Limited Threats

  1. Competition from local hearing clinics
  2. The products require constant innovation to maintain the edge over the competitors

The threats in the SWOT Analysis of Cochlear Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cochlear Limited SWOT analysis.

About Cochlear Limited

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cochlear Limited Overview
Parent Company

Cochlear Limited




Pharma and Healthcare

Tagline/ Slogan

Hear now. And always


Designs, manufactures and supplies the Nucleus cochlear implant, the Hybridelectro-acoustic implant and the Baha bone conduction implant

Cochlear Limited STP

People with auditory problems

Target Market

Healthcare professionals operating in these areas, individuals with hearing troubles


A cochlear implant is an established, effective and long-term solution for people with moderate to profound hearing loss. Cochlear pioneered the implant technology and is still the world’s industry leader.


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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