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Aurobindo Pharma SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: December 06, 2023Read time:

Here is a detailed SWOT analysis of Aurobindo Pharma covering strengths, weaknesses, opportunities and threats.

Aurobindo Pharma Strengths

  1. A new drug Nevirapine discovered against the HIV infective disease has been approved by the US FDA, which will increase the market size and profits of the company.
  2. Approval of generic version of Clopidogrel from FDA will boost revenue of company
  3. A greater growth in terms of sales in the US and Europe due to various US approvals
  4. Strong marketing network
  5. Aurobindo exports to over 125 countries across the globe

Above are the strengths in the SWOT Analysis of Aurobindo Pharma. The strengths of Aurobindo Pharma looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Aurobindo Pharma Weaknesses

  1. Retirement of the three top most directors will have an impact on the functioning till new capable people join.
  2. The company is not into mergers or acquisitions which will help it increase the product list
  3. Very low in the corporate social front
  4. Largely dependant on Indian market for revenue generation

These were the weaknesses in the Aurobindo Pharma SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Aurobindo Pharma Opportunities

  1. Increasing health awareness
  2. improving the R&D section to expand the product pipeline
  3. Globalize and further break through into joint ventures and subsidiaries into China, Brazil and other Latin American markets.

Above we covered the opportunities in Aurobindo Pharma SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Aurobindo Pharma

Aurobindo Pharma Threats

  1. The European crisis, which will have a great impact on the sales since major orders are from the Europe and US
  2. Depreciating value of currency will affect the export
  3. Peers post a major competition.

The threats in the SWOT Analysis of Aurobindo Pharma are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Aurobindo Pharma SWOT analysis.

About Aurobindo Pharma

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Aurobindo Pharma Overview
Parent Company

Aurobindo Pharma

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

Committed to healthier life!

USP

Among the largest 'Vertically Integrated' pharmaceutical companies in India, with a robust product portfolio

Aurobindo Pharma STP
Segmentation

CVS, Antibiotics, Gastroenterologicals, Anti-Diabetics , Anti-Allergic Anti-Retroviral and CNS

Target Market

Patients and doctors who seek good health

Positioning

They are global pharmaceutical company with great commitment to healthier life


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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